SEO im Ohr - die SEO-News von SEO Südwest

Bericht zur aktuellen Lage von SEO und GEO: SEO im Ohr - Folge 398

·24 min·2 clips

Christian reveals why 2024 is the most interesting time for SEOs, driven by AI platforms and booming demand.

The episode begins by framing the current period as the most interesting and varied for SEOs since 2024, driven by the rise of AI platforms like ChatGPT and AI integration in Google Search. Christian outlines three core theses: SEO is alive and gaining importance, SEO tasks are becoming more complex and strategic, and SEO is increasingly converging with GEO (optimization for AI search). He notes high demand for SEO services, with tech companies paying over $300,000 annually for SEO talent. The discussion shifts to GEO, warning of a 'correlation trap' where observed success may not be causally linked to implemented measures, similar to pitfalls in traditional SEO. Christian explains the difficulty in establishing causality in both SEO and GEO due to high variability in AI outputs. He then delves into a study by SE Ranking on Google's Gemini 3 model, which increased the average number of links per AI Overview answer from 11.5 to 15.2 and caused significant churn in cited domains, though top domains like YouTube and Reddit remained stable. Next, an Adobe survey is cited, showing 89% of Gen Z prefers Google for search, with only 4% using TikTok exclusively, though 49% of US consumers use TikTok as a search engine. The episode concludes with analysis of a Google patent describing a system where AI generates personalized landing pages to compensate for poor website design, potentially impacting SEO and web design. Christian speculates on the implications but notes it remains a patent, not a live product.

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