Recorded Content - Helping B2B marketers use a podcast for content marketing

Motion - A video podcasting agency for B2B marketers

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In their own words

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.

As heard by us

Based on 6 episodes we listened to · September 2026

Recorded Content turns the practical decisions behind B2B podcasting into clear lessons on hosting, production, distribution, and relationship-building.

Recorded Content treats a company podcast as a working marketing operation, with guest interviews that move from hosting craft to distribution, production, and commercial relationships.

Read our full review in PlayNext →

Why you'd press play

A guest borrowed Marc Maron's podcast structure; your blank show outline can finally unclench.

Press play if you want

  • Justin Brown's way of finding an interview angle when a guest's work is still a mystery
  • to hear how Christina Brady redirects a talkative guest before the opening takes over
Read the full recommendation in PlayNext →

Talks about

Best episodes of Recorded Content - Helping B2B marketers use a podcast for content marketing

Short reviews from the PlayNext desk, based on the episodes we processed.

Navigating the Five Stages of Podcasting SuccessOct 16, 2023

A straightforward case for podcasting as part of a larger B2B content system.

This episode treats podcasting as one part of a broader B2B marketing system, not as a self-contained show. Ben and Lindsay Jett keep returning to a simple question: how can one recording support brand awareness, content strategy, and audience value at the same time?

Getting over 1 million YouTube views with a small & scrappy team featuring Ali SchwankeApr 3, 2023

A practical look at how a small B2B team thinks about YouTube growth, retention, and repurposing.

This conversation with Tristan and Ali Schwanke keeps its feet on the ground. It looks at how a small B2B team can grow video content by watching when viewers stay with a clip, using info cards to hold attention, and mining the questions already coming up in meetings.

B2B Podcasting: Strive for progress, not perfection with Neal StewartMar 6, 2023

A candid look at how B2B podcast episodes get shaped before recording begins.

Recorded Content makes its 100-episode milestone feel less like a celebration piece and more like a clear look at how B2B podcasting is shaped before it reaches listeners.

Video podcasting: Maintaining eye contact with a simple camera setup with Dan KeldsenFeb 6, 2023

A practical look at camera setup, eye contact, and why a small hardware fix can matter for B2B video.

This episode keeps its focus on a simple, familiar problem: how to look professional on camera without turning a desk into a set. Tristan ties that to webinars, virtual events, and video podcasts, then talks with Dan Keltzen of PlexiCam about a product built to solve the…

Unleashing the power of branded podcasts with Carolyn Walker

A practical reminder that branded podcasts need promotion, audience fit, and distribution, not just decent episodes.

Branded podcasts are not treated as a shortcut here; Carolyn Walker keeps the focus on promotion, audience fit, and the basic point that a show has to land as entertainment, not merely as a competent set of episodes.

What Sparked the Creation of Direct with Tristan Pelligrino and Justin Brown

A practical look at building a podcast for the B2B marketers doing the work behind the scenes.

This episode follows how Direct came out of a reverse pitch, with Karina taking the idea to Motion instead of waiting for the usual outreach. The angle is narrow on purpose: small B2B marketing teams, individual contributors, and the people doing the work without much public…

The Future of Motion and the Potential for Further Growth with Tristan Pelligrino

A practical take on podcasts as proof, positioning, and relationship-building.

Motion's case for B2B podcasting is presented as more than feed filler. The piece argues that an idea sometimes needs proof first, and that shows aimed at the people Motion wants to reach can also serve the sales motion.

Podcasts like Recorded Content - Helping B2B marketers use a podcast for content marketing

Episodes

  1. 1

    Recording Your Podcast Episode in Person with Rob Ruscher

    Hidden gem

    Rob Ruscher argues that B2B marketers should start with distribution, not gear, when planning an in-person podcast recording.

    ·21m·1 clip
  2. 2

    5 key steps to launching your first podcast episode with Justin Brown

    ·13m
  3. 3

    Six video podcast formats to use with your company's show featuring Tristan Pelligrino

    This episode segment discusses how a company's podcast can serve as a core part of a content marketing strategy, emphasizing the use of various video formats beyond just interviews to engage a specific B2B audience.

    ·12m
  4. 4

    The Thing About Gated Content

    This episode segment discusses the complexities and effectiveness of gated content in B2B tech marketing, emphasizing the importance of stakeholder buy-in and trust in content strategy.

    ·13m
  5. 5

    How to measure your podcast's impact: Go beyond the metrics with Justin Brown

    Justin Brown discusses moving beyond basic podcast metrics like downloads to focus on meaningful impact and ROI, highlighting the unrealistic comparison to viral social media content.

    ·17m
  6. 6

    Starting a podcast without launching one with Tristan Pelligrino

    ·12m
  7. 7

    Measuring Enablement: Stephanie Middaugh's Proven Approach

    Hidden gem

    Christina Brady sits down with Stephanie Mida, head of global enablement at Pinecone, and traces the winding path that brought her there.

    ·37m·2 clips
  8. 8

    Behind the Scenes: Creating a show to help you look great on camera with Justin Brown & Tristan Pelligrino

    Hidden gem

    Tristan frames Recorded Content as a show for small, scrappy B2B marketing teams.

    ·41m·2 clips
  9. 9

    Crafting Authentic Conversations in the Digital Age

    Ben sits down with C.T.

    ·46m·3 clips
  10. 10

    How's On Camera On Brand Coming Along So Far with Rob Ruscher

    Hidden gem

    Tristan opens by framing Recorded Content as a show for small, scrappy B2B marketing teams.

    ·35m·2 clips
  11. 11

    What Sparked the Creation of Direct with Tristan Pelligrino and Justin Brown

    Hidden gem

    Justin and Tristan unpack how Direct came to Motion in reverse, with Karina bringing the idea to them first.

    ·30m·2 clips
  12. 12

    The Importance of Design and the Impact it has on a Podcast's Success

    Hidden gem

    Ben frames the show for small, scrappy B2B marketing teams.

    ·39m·2 clips
  13. 13

    Building a successful branded podcast: Conversations and growth with Philip Kushmaro

    Hidden gem

    Tristan frames the episode around a simple B2B question: how does a podcast become part of the marketing plan instead of just another checkbox?

    ·37m·2 clips
  14. 14

    Unleashing the power of branded podcasts with Carolyn Walker

    Hidden gem

    Ben Dekowski talks with Carolyn Walker about what makes branded podcasts work, and the conversation stays focused on the practical side.

    ·28m·2 clips
  15. 15

    The Future of Motion and the Potential for Further Growth with Tristan Pelligrino

    Hidden gem

    Justin, the co-founder of Motion, explains how the company uses podcasts both as a service and as proof it can do the work.

    ·35m·2 clips
  16. 16

    The Power of Podcasting in Marketing

    Hidden gem

    Eric Rutherford opens by framing podcasting as a way to meet people you might never otherwise reach.

    ·47m·3 clips
  17. 17

    The Challenges Content Creators Face And How AI Can Help with David Salib

    Hidden gem

    David Salib, CEO and co-founder of Memento, says podcast growth depends on turning long interviews into short clips, show notes, social posts, and SEO articles that reach people where they already scroll.

    ·26m·1 clip
  18. 18

    Use a podcast to ignite your company's content strategy with Tristan Pelligrino

    Hidden gem

    Tristan Pelligrino, co-founder of Motion, argues that a B2B podcast can serve brand awareness, lead generation, and customer retention depending on company stage.

    ·29m·1 clip
  19. 19

    13 ways to grow your company's podcast with Justin Brown

    Hidden gem

    Justin Brown says he has helped launch over 60 podcasts at Motion, and he argues that publishing the first episode is not the end of the work.

    ·22m·1 clip
  20. 20

    How to Manage 30+ Podcasts

    Oct 31, 2023·9m
  21. 21

    Navigating the Five Stages of Podcasting Success

    Hidden gem

    A brand can grow a show, then a good show can earn its keep for the brand.

    Oct 16, 2023·30m·1 clip
  22. 22

    Crafting Your Podcast's First Episode with Ben Decowski

    Jun 12, 2023·7m
  23. 23

    Getting over 1 million YouTube views with a small & scrappy team featuring Ali Schwanke

    Hidden gem

    Two hosts talk through how a small B2B team can grow a YouTube channel through podcasting.

    Apr 3, 2023·47m·3 clips
  24. 24

    Why a podcast can work for any stage of your company's growth with Tristan Pelligrino

    Hidden gem

    Tristan Pelligrino, co-founder of Motion and host on Recorded Content, says podcasting can support B2B companies at every stage of growth, from early brand awareness to later-stage lead generation and customer retention.

    Mar 27, 2023·29m·1 clip
  25. 25

    Podcasting & Thought Leadership Creating a platform for subject matter experts

    Mar 20, 2023·8m
  26. 26

    B2B Podcasting: Strive for progress, not perfection with Neal Stewart

    Justin Brown steps out of the usual host role and lets the guest ask him the questions.

    Mar 6, 2023·59m·4 clips
  27. 27

    The role of podcasting in the rise of B2B SaaS media companies with Justin Brown

    This episode explores how B2B companies can establish themselves as media companies through podcasting, featuring insights from marketers on diversifying revenue, scaling content strategies, and prioritizing channels using frameworks like Maslow's hierarchy.

    Feb 27, 2023·17m·1 clip
  28. 28

    Where to find inspiration for podcast episodes with Tristan Pelligrino

    Feb 20, 2023·9m
  29. 29

    Video podcasting: Maintaining eye contact with a simple camera setup with Dan Keldsen

    Host Tristan interviews Dan Keltzen, co-founder of PlexiCam, about the importance of eye contact in video podcasting and how his product helps B2B creators look professional.

    Feb 6, 2023·50m·4 clips
  30. 30

    My evolution as a podcast host after interviewing 50+ incredible women with Christina Brady

    Justin Brown interviews Christina Brady about her two-year journey hosting the Taking the Lead podcast, focusing on her evolution as a host, strategies for consistency, and the impact on her professional thought leadership.

    Jan 30, 2023·51m·4 clips
  31. 31

    From idea to greenlight: A step-by-step guide to developing a podcast business plan with Justin Brown

    Jan 23, 2023·8m
  32. 32

    How to test your remote podcast recording software for the first time with Justin Brown

    Jan 16, 2023·14m
  33. 33

    Changing your podcast's theme: Why I decided to do it after 2 years with Nick Bennett

    Jan 9, 2023·42m
  34. 34

    My 3 favorite highlights from podcasting in 2022 with Tristan Pelligrino

    Jan 2, 2023·11m
  35. 35

    My favorite podcasting moments from 2022 with Justin Brown

    Dec 26, 2022·22m
  36. 36

    How a recurring live event helped launch a branded podcast with Jessie Lizak

    Dec 19, 2022·44m
  37. 37

    Why we built a network of shows for our agency with Tristan Pelligrino

    Dec 12, 2022·9m
  38. 38

    Producing Your Podcast With a Visual Workflow in Descript Featuring Harmony Jiroudek and Kevin O'Connell

    Dec 5, 2022·40m
  39. 39

    Using audience research to help develop a podcast strategy with Amanda Natividad

    Nov 28, 2022·40m
  40. 40

    Why I develop an outline & establish an objective for each podcast interview with Justin Brown

    Nov 21, 2022·6m
  41. 41

    Why mixing up your podcast format helps you maintain momentum with Camille Trent

    Nov 14, 2022·34m
  42. 42

    Why you shouldn't rely on your guest to keep your podcast episode interesting with Justin Brown

    Nov 7, 2022·9m
  43. 43

    Five no-fluff ways to open a podcast interview with Tristan Pelligrino

    Oct 31, 2022·6m
  44. 44

    How to use a podcast within your paid strategy with Toby Phillips

    Oct 24, 2022·36m
  45. 45

    How to be more curious as a podcast host with Harris Fanaroff

    Oct 17, 2022·45m
  46. 46

    Three tiers of distribution for your company's podcast with Tristan Pelligrino

    Oct 10, 2022·8m
  47. 47

    How to manage a podcast with rotating hosts featuring Kris Camacho

    Oct 3, 2022·33m
  48. 48

    How to raise the stakes and grow as a podcast host with Tricia Ruiz

    Sep 26, 2022·47m
  49. 49

    5 key steps to launching your first podcast episode with Justin Brown

    Sep 19, 2022·13m
  50. 50

    3 reasons why internal podcasts are working for companies with Tristan Pelligrino

    Sep 12, 2022·41m
  51. 51

    Why show notes are an important foundation to every podcast episode with Justin Brown

    Sep 5, 2022·9m
  52. 52

    The art of creating research-based podcast episodes with Olivia Brown

    Aug 29, 2022·26m
  53. 53

    The benefits of podcasting when starting a new marketing role with Tristan Pelligrino

    Aug 22, 2022·12m
  54. 54

    How to balance trending topics & evergreen content with Rocco Strydom

    Aug 15, 2022·42m
  55. 55

    3 interview techniques I learned from my favorite comedian with Tristan Pelligrino

    Aug 8, 2022·10m
  56. 56

    How a web developer grew into a podcaster with Marisa Eikenberry

    Aug 1, 2022·38m
  57. 57

    Why your company's leaders should appear on podcasts with Tristan Pelligrino

    Jul 25, 2022·7m
  58. 58

    How to make your podcast workflow more efficient with Descript

    Jul 18, 2022·37m
  59. 59

    The 6-day podcast distribution playbook with Ross Simmonds

    Jul 11, 2022·46m
  60. 60

    The 5 biggest reasons podcasts fail & how to avoid them with Tristan Pelligrino

    Jul 4, 2022·15m
  61. 61

    How to launch & distribute 100 podcast episodes with a small team featuring James Gilbert

    Jun 27, 2022·45m
  62. 62

    Why employee advocacy is so important for content distribution with Kerry-Ann Betton Stimpson

    Jun 20, 2022·55m
  63. 63

    Three ways to ask more interesting podcast interview questions with Tristan Pelligrino

    Jun 13, 2022·11m
  64. 64

    How to use your blog & podcast together to help your customers with Justin Brown

    Jun 6, 2022·10m
  65. 65

    Three tips for crafting better interview questions with Tristan Pelligrino

    May 30, 2022·10m
  66. 66

    How to use research to get better podcast appearances with Trent Anderson

    May 23, 2022·54m
  67. 67

    How to conduct an audit of your podcast episodes with Justin Brown

    May 16, 2022·12m
  68. 68

    Six video podcast formats to use with your company's show featuring Tristan Pelligrino

    May 9, 2022·12m
  69. 69

    How to repurpose your podcast with a purpose featuring Jeff Coyle

    Apr 29, 2022·53m
  70. 70

    Turning B2B tech companies into media companies with Justin Brown

    Apr 26, 2022·41m
  71. 71

    How to find the right resources to produce a podcast with Tristan Pelligrino

    Apr 18, 2022·13m
  72. 72

    How to use your podcast to grow on YouTube with Matteo Duò

    Apr 11, 2022·46m
  73. 73

    Why feedback is important to running & growing a podcast with Nolan McCoy

    Apr 5, 2022·49m
  74. 74

    Running multiple podcasts to humanize your company's brand with Elizabeth Hilfrank

    Mar 29, 2022·33m
  75. 75

    How to prepare podcast guests for an amazing conversation with Tristan Pelligrino

    Mar 21, 2022·5m
  76. 76

    How podcasting contributes to my personal legacy with Andrew Warner

    Mar 14, 2022·1h 7m
  77. 77

    How to host a podcast outside of your area of expertise with James Furbush

    Mar 7, 2022·53m
  78. 78

    How to capture the voice of your customers with Adam McQueen

    Feb 28, 2022·49m
  79. 79

    How to create shareable social videos with Descript

    Feb 21, 2022·40m
  80. 80

    The journey to becoming a co-host for your company's show

    Feb 15, 2022·29m
  81. 81

    How to stand out as a podcast guest with Tristan Pelligrino

    Feb 7, 2022·9m
  82. 82

    How we use Snapchat to distribute our company's podcast with Lee Doubleday

    Feb 1, 2022·36m
  83. 83

    How a podcast can help you grow as a marketer with Tristan Pelligrino

    Jan 24, 2022·14m
  84. 84

    Reviewing qualitative & quantitative metrics with your podcast with Justin Brown

    Jan 18, 2022·6m
  85. 85

    How to bring your blog posts to life with solo podcast episodes featuring Marc Thomas

    Jan 11, 2022·48m
  86. 86

    How podcasting can position you as a leader in your space with Justin Brown

    Jan 3, 2022·9m
  87. 87

    My favorite segments from conversations in 2021 with Tristan Pelligrino

    Dec 27, 2021·9m
  88. 88

    Focusing your podcast on the underrepresented in B2B tech with Christina Brady

    Dec 21, 2021·45m
  89. 89

    How to use your podcast to drive your company's content strategy with Tristan Pelligrino

    Dec 13, 2021·10m
  90. 90

    Why I decided to rebrand a popular customer success podcast with Ben Winn

    Dec 6, 2021·40m
  91. 91

    How to integrate a podcast within your inbound marketing strategy featuring Ben Sailer

    Nov 29, 2021·50m
  92. 92

    Why download numbers don't determine the success of your podcast with Christian Klepp

    Nov 22, 2021·49m
  93. 93

    How to launch & run a company podcast with a small team featuring Meredith Metsker

    Nov 15, 2021·55m
  94. 94

    Learn how employees can help grow your company's podcast with Tristan Pelligrino

    Nov 8, 2021·24m
  95. 95

    How to use a podcast to demonstrate your company's expertise with John Tyreman

    Nov 1, 2021·38m
  96. 96

    Learn how a podcast script can improve your interviews with Justin Brown

    Oct 25, 2021·18m
  97. 97

    Uncovering when it's the right time to launch a podcast with Brett McGrath

    Oct 18, 2021·47m
  98. 98

    How our company's podcast helps with a long sales cycle featuring Josh DeTar

    Oct 12, 2021·1h 1m
  99. 99

    Using systems to launch & run multiple branded podcasts with Jacob Miller

    Oct 4, 2021·49m
  100. 100

    How to build a distribution plan for your company's podcast with Justin Brown

    Sep 27, 2021·16m
  101. 101

    How to push content creation to the top of your list with Blake Jamieson

    Sep 20, 2021·25m
  102. 102

    How to use podcast advertising as part of your marketing strategy with Heather Osgood

    Sep 13, 2021·46m
  103. 103

    Why being organized is the key to running three podcasts with Sam Hembree

    Sep 6, 2021·39m
  104. 104

    How to tell better stories with your podcast featuring Park Howell

    Aug 30, 2021·40m
  105. 105

    How to create an amazing podcast guest experience with Tristan Pelligrino

    Aug 23, 2021·23m
  106. 106

    The easiest way to measure the ROI of your branded podcast with Dave Zohrob

    Aug 16, 2021·39m
  107. 107

    Why conflict is important to the structure of your podcast episodes with Tristan Pelligrino

    Aug 9, 2021·21m
  108. 108

    How brands can create a connection with their podcast featuring Mark Asquith

    Aug 3, 2021·49m
  109. 109

    The difference between ABM and account-based podcasting with Declan Mulkeen

    Jul 26, 2021·46m
  110. 110

    How to use a private podcast to share information within your company featuring Craig Hewitt

    Jul 19, 2021·41m
  111. 111

    How to get your podcast to rank in search results with Alexis Hue

    Jul 12, 2021·29m
  112. 112

    Creating premium experiences with private podcasts featuring Jason Sew Hoy

    Jul 5, 2021·44m
  113. 113

    How to solve problems and educate your audience with a podcast featuring Pragya Mishra

    Jun 28, 2021·33m
  114. 114

    Using a podcast to connect with small business owners featuring Jesus McDonald

    Jun 22, 2021·38m
  115. 115

    Sharing your point of view in solo podcast episodes with Anna Furmanov

    Jun 14, 2021·45m
  116. 116

    Creating long-form podcasts and chopping them up with Gary Vaynerchuk

    Jun 7, 2021·23m
  117. 117

    Speak on podcasts to build more credibility in your industry with Mark Colgan

    Jun 1, 2021·31m
  118. 118

    How to craft better questions and have damn good conversations with Joe Ferraro

    May 25, 2021·55m
  119. 119

    Your podcast is not about perfection, it's about dedication with Galem Girmay

    May 17, 2021·45m
  120. 120

    Why preparation is important to a successful podcast episode with Mike Wolber

    May 10, 2021·45m
  121. 121

    Using different podcasts to build trust along the customer journey with Alban Brooke

    May 4, 2021·56m
  122. 122

    How companies can capitalize on the video-first era with Patrick Frank

    Apr 26, 2021·38m
  123. 123

    How a CMO became a podcast hostess during the pandemic with Jen Kern

    Apr 19, 2021·35m
  124. 124

    Moving away from boring B2B videos and getting more creative with Danielle Hope Diamond

    Apr 12, 2021·36m
  125. 125

    How & why to niche down with your podcast featuring Christopher Lochhead

    Apr 5, 2021·49m
  126. 126

    How to use your phone for remote podcast recordings with Aidan Fitzpatrick

    Mar 30, 2021·38m
  127. 127

    How to build a loyal podcast following in a saturated industry with Kathleen Booth

    Mar 23, 2021·41m
  128. 128

    How marketers can get more creative control with podcasts featuring Jay LeBoeuf

    Mar 15, 2021·49m
  129. 129

    How to create a B2B podcast with a passionate fanbase featuring Yaagneshwaran Ganesh

    Mar 8, 2021·32m
  130. 130

    How to get amazing remote video recordings for your B2B podcast with Zach Moreno of SquadCast

    Feb 23, 2021·52m