
Healthcare reform from the operating room floor.
The gist
Primary Care Cures is a blunt, business-minded look at healthcare models built outside the legacy insurance maze. Episodes focus on direct primary care, employer savings, cash pay systems, hospital infection reduction, AI in care, and transparent medical pricing.
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About Primary Care Cures
Primary Care Cures is a healthcare business show with a reformer's temperament. It follows physicians, entrepreneurs, executives, and writers who are trying to move care away from tangled billing systems and toward clearer prices, stronger primary care, and fewer middle layers. The show's center of gravity is direct care. Episodes repeatedly return to employer health costs, cash pay options, direct contracting, transparent bundled pricing, and the practical question of how care gets coordinated once a patient leaves the exam room. The register is pointed. Legacy healthcare is treated as too complex, too expensive, and too friendly to bad incentives. But the show is not only a complaint machine. Its best moments are operational: a guest explains how cash payment works across office visits, labs, and emergency services; another describes a six-minute LightStrike room cycle between hospital patients; Centivo's team walks through app-based referral coordination and follow-up. There is also a policy and science lane. Gary Taubes appears in a conversation about diabetes, obesity, insulin, and why standard advice may miss the cause of the disorder. Dr. Harvey Castro discusses AI in healthcare, including triage, documentation, care plans, diagnostics, and the risks of replacing human trust too quickly. Earlier episodes broaden the map to retail clinics, Walmart, CVS, Walgreens, Amazon, wholesale medications, surgery centers, imaging, and the search for lower costs. The pacing is dense, with strong opinions and a lot of named models. It assumes the listener can handle acronyms, employer-plan mechanics, and candid criticism of hospitals, insurers, and government policy. The result is a show for people who are already tired of surface-level healthcare reform talk. Primary Care Cures is most useful when it treats disruption as something that has to survive contact with appointment scheduling, claims, referrals, pricing, staffing, patient satisfaction, and clinical trust.
Made for: Primary Care Cures is for healthcare founders, physicians, employer-benefits buyers, policy watchers, and operators interested in direct care and cost reduction. It especially suits listeners who want strong opinions paired with business mechanics.
What sets it apart: The show combines healthcare-system critique with unusually concrete examples of direct contracting, cash pay models, transparent pricing, referral coordination, and infection-control technology. It favors builders and operators over abstract reform panels.
In their own words
Here you’ll enjoy privileged in fact to meet my merry Rolodex of change makers, thought leaders , daring disrupters and quiet innovators. And we spotlight what’s successful on the fringes. Crush bad ideas , baffling complexity unworkable solutions and sclerotic mindset in the mainstream. Give the megaphone to the Physicians, troublemakers, and entrepreneurs shaking up our very very messy system.
Why you'd press play
Cash-pay care meets germ-zapping robots, and you get to inspect the machinery behind the pitch.
Press play if you want
- to hear healthcare executives explain exactly where their promised savings come from
- a practical look at AI that keeps the doctor-patient relationship in the frame
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Episodes
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Episode # 226 – Korb Matosich is CEO of Asserta Health Which is Leading the Way in Cash Pay Healthcare and Eliminating the Need for Bill/Code/Collect and Pray.
Primary Care Cures examines Obamacare's cost and coverage record before interviewing Kort Matosic, co-founder and CEO of Asserta Health, about direct cash payment for healthcare.
Jul 3, 2024·28m·2 clips - 2
Episode # 225 – Morris Miller CEO of Xenex is Back Discussing the New FDA Approved Standard of Care, Reducing Infections in Hospitals and More with a Light Striking Robot. Round 3. Another Important Listen.
Hidden gemRon Barnes interviews Morris Miller, CEO of Xenex, about LightStrike's September FDA authorization and its use against hospital pathogens.
Jun 19, 2024·33m·2 clips - 3
Episode # 224 – Gary Taubes is a National Treasure, Author, and Health Journalist – Wrote “Rethinking Diabetes: What Science Reveals About Diet Insulin and Successful Treatments”. This is a Wakeup Call from Calcified Thinking.
Hidden gemGary Taubes says type 2 diabetes is a carbohydrate-metabolism problem, not a calorie problem.
Jun 6, 2024·35m·2 clips - 4
Episode # 223 – Meet Ashok Subramanian (CEO) and Dr. Jane Sailer (Medical Director) of Centivo, a High Quality, Well-Coordinated Primary Care Offering Married with Direct Contracts with Fair Priced Providers Leading to 20-30% Savings for Employers.
Hidden gemAshok Subramanian and Dr.
May 31, 2024·42m·2 clips - 5
Episode # 222 – Dr. Harvey Castro was an Adviser to ChatGPT in Healthcare. Will AI Replace the Sacred Trust in Care or Cause Some Other Unforeseen Harm? Will it Replace Radiologists? Where are the Risks. The Easy wins? Will it Embarrass or Enhance Diagnostics and Treatment?
Hidden gemDr.
May 19, 2024·32m·2 clips - 6
Episode # 221 – Ali Hashemi, Founder of meta[bolic] and Glucare.Health in Dubai, Has Published Impressive Outcomes Reversing Metabolic Disease Like T2D in 5 Nearby Countries with the Worst Problem Globally.
May 16, 2024·37m - 7
Episode # 220 – John Lufburrow as Chief Revenue Officer of Revive Health has 2M Members at a 98 NPS, 3:1 ROI and Offers Primary Care Virtually Customized with Mental Health, Urgent Care and a Robust Mail Order Pharmacy.
May 10, 2024·40m - 8
Episode # 219 – Sandeep Palakodeti MD Started Mishe.co and the Rebel Health Alliance to Eliminate Big Middle Profiteers with Specialists, Surgeons and the Consumer.
Apr 26, 2024·30m - 9
Episode # 218 – Doug Farrago MD is an OG Pioneer in DPC – Co-Founded DPC Frontier, Two Blogs and 6 Books on the Matter. Calls National DPC – DINO’s. Listen in as We Disagree on Their Values vs Mom and Pop Local DPC.
Apr 12, 2024·34m - 10
Episode # 217 – Welcome back Dr. Mary Talley Bowden Who Fought the FDA. Won. The Texas Medical Board and Houston Methodist. Ongoing. Meet a Heroine to Millions.
Apr 5, 2024·32m - 11
Episode # 216 – We Finally Get One Medical on the Show. With Nathan Houghton We Learn NPS, Renewal Rates, Pricing, ROI for Employers, Engagement, Physician Retention All Before the Amazon Purchase.
Mar 28, 2024·37m - 12
Episode # 215 – E-Patient Dave DeBronkart Gave a Standing Ovation Ted Talk and Clarifies the Patient Led Healthcare Revolution.
Mar 22, 2024·45m - 13
Episode # 214 – Meet Taylor Coffman and Susannah Fox – Who After Serving as CTO for HHS Wrote Rebel Health. Taylor is an Actress and Producer Who is a Fine Example of this Patient Led Heath Movement Outlined.
Mar 20, 2024·38m - 14
Episode # 213 – Matt Ohrt of Self Fund Health. Round 2. Ideal Plan Design for Self-Insured Employers.
Mar 5, 2024·43m - 15
Episode # 212 – Linda Komisak Launched Care Limited Because Nurses are the Ultimate Quality Metric of a Hospital and its Services. Ultimate Transparency.
Feb 23, 2024·30m - 16
Episode # 211 – Matt Ohrt Won Local, Regional, State, and National Awards for His Direct Care Leadership and Plan Design. Listen In.
Feb 13, 2024·35m - 17
Episode # 210 – Sam Moen, CEO of MDDirect & Michelle Golden, HR Leader Explain How Her Past Two Wisconsin School Districts Saved Millions Going the Direct Care Route.
Jan 29, 2024·39m - 18
Episode # 209 – Stu Clark is CEO of Premise Health, the 11M Member Leader in Direct Care -Near Site, On-Site. Who Better to Learn the State of the Industry From?
Jan 10, 2024·37m - 19
Episode # 208 – David Goldhill Founded and Chairs Leapfrog Groups Board and Now Leads Sesame – A Fast Growth Marketplace for Consumers to Find Doctors and Market Prices Outside of Big Insurer Directories. Learn Why They’re World Class Rated by Both Parties in Net Promoter Scores.
Jan 6, 2024·34m - 20
Episode # 207 – Joe Murad, The New CEO of Vida Health, Joined Due to Outcomes Backed Performance Guarantees Unique to the Industry.
Dec 29, 2023·28m - 21
Episode # 206 – Meet Guy Benjamin, CEO of Healthee and its Avatar, Zoe. Here is How to Achieve 500,000 Engaged Members Year One.
Dec 18, 2023·22m - 22
Episode # 205 – Rebecca Love, Thought Leader, Doer, & Entrepreneur Co-leads a Stellar Committee with the Long Term Solve for the Nurse Staffing Shortages at the Center of an Imminent Crash in Hospital Care Delivery.
Dec 12, 2023·37m - 23
Episode # 204 – Dr. Zeev Neuwirth Round 2 Talks About What He Learned in the C-Suite at a Leading System and from Leading Lights on His Podcast. Healthcare is on the Move Beyond the Walls – Here’s How.
Nov 30, 2023·37m - 24
Episode # 203 – Round 2 with Dr. Gordon Chen From a Few Days Before Walmart Announced They Are in Talks. How to Deliver 30-50% Lower Hospitalizations and Much More.
Nov 15, 2023·28m - 25
Episode # 202 – Andy Thompson is COO of the Largest Independent Pediatric Group and a Former Leader at VillageMD. Here We Learn About Key Quality Metrics, Full vs Partial Risk VBC, Deep Data and the Critical Importance of the Independent Caregiver.
Sep 8, 2023·38m - 26
Episode # 201 – Leon Wisniewski Round 2 is On Fire with a New App, Billy, Allowing All of Us to Easily See Local Hospital Pricing on Any Procedure. All You Need is a CPT Code and You’re Off..!
The episode discusses how employers like Walmart can reduce healthcare costs by 20-60% through direct contracting and direct primary care.
Sep 1, 2023·30m - 27
Episode # 200 – Primary Care Cures Celebrates its 200th Episode with Host Ron Barshop
The host discusses the retail wars in healthcare and how companies like Walmart, CVS, and Amazon are disrupting primary care.
Aug 23, 2023·27m - 28
Episode # 199 – Dr. Cristin Dickerson Has Served 18,000/yr at Green Imaging with 3,000 Centers where Costs Drop 60% with Equal or Better Quality. This is a Preferred Diagnostic Network Defined — Round 2!
Aug 11, 2023·27m - 29
Episode # 198 – Dr. Paula Muto has 5,000 Specialists and 10,000 in Process to join UBERDOC a Consumer to Doctor Marketplace.
Aug 2, 2023·30m - 30
Episode # 197 – Donald Trigg is an Author and CEO of apree Health, A Combination of Digital Health Innovator Castlight Health and Advanced Primary Care Leader Vera Whole Health.
Jul 21, 2023·41m - 31
Episode # 196 – Dr. Keith Smith Launched the First Transparent Bundled Price Surgery Center Which has Now Served 100,000 Since 1997 and has Made its Mark Affecting System Pricing and Reducing Costs 20-60% for Employers and Consumers with Quality Metrics Unsurpassed.
Rob Barshop discusses the direct contracting movement in healthcare, highlighting how it bypasses middlemen to reduce costs for employers and consumers.
Jul 11, 2023·40m - 32
Episode # 195 – Dr. Mark Potts, as Superintendent of Ashtabula Area School District, Saved $9M Over 3 Years for an Average Annual 30% Savings… 60% is Possible if All Employees Participate.
Jun 27, 2023·35m - 33
Episode # 194 – Sharon Pearce is a Nationally Active Nursing Thought Leader Among 4M Nurses. 50% Leave the Bedside by Year 2. Here’s the Fix She’s Working On.
Jun 9, 2023·21m - 34
Episode # 193 – Frank Dumont Round 2. Members of Virta Health have Reduced a1c 60% Below Baseline for 5 Years Across Demographics Age and Sex and at Scale.
Jun 2, 2023·31m - 35
Episode # 192 – Preston Alexander Knows a Thing or Two About Healthcare Innovation.
May 23, 2023·26m - 36
Episode # 191 – Dr. Brian Fretwell Offers Generics at Pennies a Pill so Who Needs a PBM ? This Offering is Yet Another Example How Employers, Consumers, and DPC Docs can Sidestep the Medication Racket.
Apr 3, 2023·20m - 37
Episode # 190 – Dr Kenneth Qiu is Spotting the DPC Trends with a Keen Eye. Here is a Good Listen.
Feb 3, 2023·22m - 38
Episode # 189 – Katy Talento Returns for Round 3 – She’s Managing the Association for 1 Million Health Care Sharing Ministries Members, Advising Employers and Has a Lot to Say About Transparency and DPC.
Dec 30, 2022·25m - 39
Episode # 188 – Jonathan Spero Leads Asterias Health and InHouse Physicians – DPC Plus with 1 Million Members at 97% NPS and 95% Renewal Rates. Here is the How and Why.
Dec 23, 2022·23m - 40
Episode # 187 – Viral Patel, MD, CEO of Radish Health has a 4.9 Star Rating, 94% NPS Score from Docs and Offers Mental Health, Nav, and a Registered Dietician to their DPC. Here’s How!
Dec 6, 2022·30m - 41
Episode # 186 – Wayne Orchard with Lyric Health is the Largest DPC Provider with 4M Members. Retention of Docs, Members, and Employers are All Impressive. Get Why Here.
Dec 2, 2022·28m - 42
Episode # 185 – Satish Srinivasan with DiRx is Showing Us How to Buy Meds at a Fraction of the Costs. Often at Only $3-4 a fill.
The episode discusses how hospitals use tactics like cherry picking and lemon dropping to extract more money from Medicare and Medicaid through fake community clinics.
Nov 18, 2022·27m - 43
Episode # 184 – Ann Richardson Is the DocWhisperer. She is Letting the Bigs Know a Frontline Exodus is Hitting Them in 2023. Here’s Why and What to Do.
Nov 11, 2022·37m - 44
Episode # 183 – Our First Power Couple, Renee Dua and Nick Desai Founded and Lead Renee – A New Offering for Consumers and Employers for Generic Medication Access at a Cost of $25/mo. Also Built In is a Medical Personal Assistant in Your Pocket for Appointments, Labs, Tests, and More.
Nov 4, 2022·26m - 45
Episode # 182 – Lee Gross MD Back for Another Round. A DPC Pioneer for 20 Years. Advocate at the Highest Levels of State and Federal Government. He Explains Cheaper, Faster, Better Primary Care where Everyone Wins in Hurricane Aftermaths and Pandemics as the Ultimate Stress Tests.
Oct 28, 2022·28m - 46
Episode # 180 – Dutch Rojas Just Sold Two of His Companies and Now is Offering Everyone Health – A Free App to Easily Contract in 300 Metros and 48 States Labs, Imaging, Surgery and Specialists for Cash Pay Customers. About 30-60M of Us.
Oct 14, 2022·41m - 47
Episode # 179 – Mike Botta of Sesame Introduces Healthcare Shopping into an Expedia-Like Marketplace. Fair Pricing Meets Care Slots Open and Available. Consumer Navigation Made Easy to Find Independent Docs, Imaging, and More.
Oct 7, 2022·29m - 48
Episode # 178 – Mike Bechtol with Redirect Health is a National Expert in Patient Assistance Programs – A Secret Way to Pay for Much of Your Care – Your Employee’s Too – and Half of Us Qualify? True! Round 2.
Sep 30, 2022·33m - 49
Episode # 177 – Dr. Daniel Paull is an Orthopedic Surgeon. Founder of America’s First Mobile Cash Based Orthopedic Practice… Whaaat? Here’s a Model to be Happier, Make More, and Stay True to Your Calling. Surgeons, PCPs Already Get This.
Sep 23, 2022·27m