Practice growth, tested in optometry.
Power Hour Optometry treats eye care as both a clinical profession and a serious small business. Its conversations move from AI tools and optical retail tactics to fraud controls, multi-location growth, team systems, and the future of independent practice.
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Power Hour Optometry is a trade-focused show about building, running, and improving optometry practices. Its center of gravity is business execution. The episodes look at AI in eye care, multi-location scaling, alliance building, optical retail, practice fraud, KPIs, and leadership systems. The show is especially interested in what changes inside a practice after a good idea leaves the conference stage. Big claims get tested against workflow. New technology gets measured against patient care, staff behavior, cost, trust, and the owner's ability to evaluate it clearly. That makes the AI conversations more grounded than hype-driven. Voice agents, automation, data integration, pre-testing, education, and black box diagnostics are framed as decisions practice owners need to scrutinize. Growth episodes take a similar approach. Doctors discuss cold starts, additional locations, exam lane expansion, associate hiring, incentives, and the challenge of building a practice that can function when the owner is not everywhere at once. The retail conversations are more tactical. They cover capture rates, Gen Z buying behavior, eyelines, frameboard chaos, feature tables, rugs, pricing sensitivity, and other details that shape optical sales. The management episodes can be uncomfortable in useful ways. Fraud, ACH activity, information silos, strange creditors, missed recall, and weak reactivation systems are treated as leadership issues, not rare exceptions. The show also spends time on models for independent optometry, including alliances, office-based surgery partnerships, and systems designed to optimize and scale practices. Its pacing is conversational, but the subject matter is specific. Listeners hear owners, doctors, and industry operators describe what worked, what failed, and what questions they wish they had asked earlier. Power Hour Optometry is best understood as practical operating counsel for eye care professionals who want to grow with more discipline.
Made for: Power Hour Optometry is for optometrists, practice owners, managers, and industry operators who think seriously about growth, systems, technology, retail performance, and leadership. It especially suits independent practices weighing expansion, new tools, stronger controls, or better team accountability.
What sets it apart: The show stands out by treating optometry as a business with measurable systems, real tradeoffs, and owner-level decisions. It balances future-facing topics like AI and new practice models with granular operating details such as recall, optical merchandising, incentives, and fraud prevention.
Join us for the latest ideas and innovations in the optometric industry.Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com
Short reviews from the PlayNext desk, based on the episodes we processed.
A systems-first look at how an optometry practice can scale without the doctor at the center.
Power Hour Optometry frames a self-optimizing, scalable practice in which the doctor is not the bottleneck but the architect. Eugene Schatzman and Jamie Rosen present iCareBoss as a system built around a clear decision-making structure, with problems handled at the right level…
Vision benefit managers are framed as a practical fight over contracts, rates, and practice leverage.
Power Hour Optometry frames vision benefit managers as a practical concern for practice owners, not just a policy debate. Eugene Schatzman keeps the discussion moving with Dr. Jackie Bowen, Dr. John Peterson, and Dr.
A grounded look at how optometry's largest social media community turns conversation into professional action.
This Power Hour episode looks at ODs on Facebook as more than a busy professional forum. Through Dr. Alan Glazier's account of founding and running the group, it shows how a large optometry community keeps conversation practical, tracks the profession's mood around technology,…
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Sales systems for serious electrical contractors.
Host Eugene Schatzman interviews Dr.
AOA leaders Dr.
Gene Schatzman interviews Dr.
Eugene Schatzman interviews Bart Foster about replacing automatic “How are you?” exchanges with questions that create connection, trust, and performance.
Power Hour Optometry host Gene Schatzman and guest Jason Lake analyze independent-practice results showing refractions down 8% in January, a double-digit May decline, and revenue down 13.8% year over year in May 2026.
Power Hour Optometry host Eugene Schatzman interviews Megan Maloney, CEO of Europa Eyewear and former executive at Essilor Luxottica and National Vision, about optical growth and patient capture.
A practical discussion about the real and overhyped applications of AI in eye care, with criteria for evaluating AI tools in clinics.
Dr.
Two optometrists with contrasting philosophies on practice growth discuss their approaches to patient care, technology, and scaling.
Host Eugene Schatzman interviews three executives about innovative optometry business models that can significantly increase practice revenue, starting with IOR's office-based surgery development.
A business owner shares a story of $4.8M stolen by a trusted employee and discusses fraud warning signs and prevention for practices.
Eugene Schatzman introduces Power Hour Optometry and says the episode answers listener questions about the iCareBoss system unveiled at Vision Expo East, with Jamie Rosen as the co-creator.
Eugene Shatsman and Kayla Ashlee discuss proactive strategies to combat declining optical capture rates, focusing on retail science, merchandising, and understanding patient behavior.
Jason Lake and Eugene Shatsman discuss the importance of recall and reactivation marketing, disciplined recall systems, and pricing strategies for independent optometry practices.
Dr.
Adam Cmejla discusses the financial compression affecting optometry practices in 2025, including rising costs and margin pressures, and its impact on practice valuation and transactions.
Dr.