Janice Hostager
176 episodes listed below
Practical marketing without the pressure spiral.
My Weekly Marketing is a practical business show built around the messy decisions small owners face when marketing starts to feel personal, expensive, or unclear. Janice Hostager frames each topic through everyday business pressure, then brings in guests for tactical advice on sales, visibility, branding, and customer behavior.
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My Weekly Marketing is built for the part of business where marketing advice meets real owner hesitation. The show is practical, but not cold. Janice Hostager often opens with a recognizable moment from business or life, then uses it to frame a marketing problem that small-business owners can actually picture. A conversation about honeymoon planning becomes a way into buyer decision styles. A nervous first podcast interview becomes a lesson in showing up with a story instead of chasing status. LinkedIn stops being a platform full of resumes and announcements and becomes a relationship system. That pattern gives the show its shape. It takes a big, slippery marketing topic and reduces it to decisions, language, timing, and trust. Recent episodes cover sales, paid ads, PPC, brand storytelling, podcast guesting, influencer marketing, LinkedIn outreach, and customer psychology. The advice is especially attentive to people who sell services or expertise, where marketing can feel uncomfortably close to selling oneself. The show does not pretend that discomfort disappears. It reframes it. Sales is discussed through caring, connection, and collaboration rather than pressure. Paid advertising is treated as measurable and intentional, not a gamble that only works with huge budgets. Branding becomes a series of customer touchpoints that can help a business stop blending in. Podcast appearances are positioned as teaching opportunities, not ego plays. Influencer marketing is brought down from celebrity campaigns to authentic relationships smaller businesses can understand. The pacing is friendly and explanatory, with enough structure to keep episodes from becoming loose interviews. Guests supply specific frameworks, but the strongest through line is Janice Hostager's effort to make marketing feel less intimidating. My Weekly Marketing suits owners who want to grow without adopting a louder, pushier version of themselves. It is most useful when a listener needs a clearer next move: revise a sales page for different decision makers, build LinkedIn connections consistently, prepare before running ads, or tell a sharper brand story. The show’s promise is not instant scale. It is steadier than that: better communication, better fit, and more deliberate marketing choices.
Made for: The show is for small-business owners, service providers, founders, coaches, and solo operators who need clear marketing guidance without heavy jargon. It especially fits people who care about selling without pressure, using platforms strategically, and turning visibility into relationships.
What sets it apart: My Weekly Marketing stands out by connecting customer psychology and everyday business hesitation to concrete marketing moves. Its conversations keep returning to clarity, trust, and preparation instead of treating algorithms, ads, or personal branding as shortcuts.
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical look at using LinkedIn as a relationship-first sales tool.
Janice Hostager and Colin Herdman frame LinkedIn as a practical sales tool for small business owners, not just a place for resume updates. Colin's path started soon after college, before any business, marketing, or finance classes, and Rainmaker's work is about helping founders,…
A practical guide to podcast guesting that favors preparation, fit, and respect over ego.
Podcast guesting is treated as a practical choice, not a status move. Janice Hostager and Kristen Nolan talk through the nerves, the overpreparing, and the bad interviews that can leave a guest stuck, then turn that mess into a simple case for picking the right shows and showing…
Blogging still matters in 2026 when it sounds distinct, human, and tied to a wider content plan.
This piece argues that blogging still has a job in 2026, especially now that AI systems keep pulling from blog posts for search and chatbot answers.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Janice Hostager interviews Sarah Choa of Noble West about detecting customer priorities through words, response patterns, questions, silence, and onboarding behavior.
Julia Bocchese defines AEO as answer engine optimization and GEO as generative engine optimization for platforms including ChatGPT, Gemini, and Perplexity.
This episode explores how understanding different customer decision-making styles can improve marketing effectiveness and sales conversions.
Colin Herdman says LinkedIn works best when you "build relationship" first, then use "messages, polls, live streams".
Janice Hostager and Kristen Nolan connect confidence with strategy, starting from Janice's panic on a first podcast and Kristen's work at Interview Valet.
Marketing strategist Janice Hostager interviews Skip Wilson about how small businesses can prepare and run effective paid ads without wasting money.
Marketing strategist Janice Hostager discusses reframing sales as caring, connection, and collaboration with guest Dani Bobrow.
Marketing strategist Janice Hostager interviews brand storyteller Devo Tindall about building a strong brand that attracts customers.
Janice Hostager interviews marketing expert Sarah Stahl about how small service-based businesses can effectively use influencer marketing.
Marketing strategist Janice Hostager interviews Andy Janitis about demystifying pay-per-click ads for small businesses.
Janice Hostegger talks with Allison Ver Halen about whether blogging still matters going into 2026, and Allison says it does because AI systems scrape blogs and Google still owns more than 80% of online search.
Marketing strategist Janice Hostager interviews Jo Denner about helping entrepreneurs align their business with their life purpose to find fulfillment.
Marketing strategist Janice Hostager interviews LinkedIn expert Kayla Ehrig about leveraging LinkedIn for service-based businesses to attract dream clients and media opportunities.
Janice Hostager discusses the evolution of content marketing and how to capture audience attention with copywriting, featuring a guest expert.
Janice Hostager discusses how small businesses can effectively use micro-influencers and affiliate marketing to grow their brand.
Janice Hostager interviews podcasting expert Casey Cheshire about using podcasting as a marketing tool for B2B businesses.
Janice Hostager discusses the evolution of Facebook ads and how advertisers can leverage user data for targeting.