Amazon seller tactics with operator-level math.
My Amazon Guy tracks Amazon selling from the inside of the dashboard. Episodes move through ad payments, pricing, PPC audiences, AI agency work, and margin math with a practical bias toward what sellers should change next.
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My Amazon Guy is an Amazon operator’s workshop in podcast form. It is not built around founder inspiration or broad e-commerce theory. The show spends most of its time inside the mechanics of selling on Amazon: ad payments, PPC efficiency, reference pricing, promotions, audience building, agency systems, and the operational fallout of AI. Episodes often begin with a specific change or question. Then the conversation moves into what that change does to margins, cash flow, conversion, or seller behavior. A credit card policy episode turns into a discussion of cashback, advertising costs, seller proceeds, and why even a few percentage points matter. A pricing episode becomes a close read of list price, typical price, promotional history, and how Amazon validates discounts. A PPC masterclass walks through targeting, cost per click, brand metrics, new-to-brand audiences, and the gap between consideration and purchase. The show expects fluency. It uses terms like Amazon Marketing Cloud, PPC, exact campaigns, lookalike audiences, sales velocity, and bottom-line revenue without slowing down every time. Still, the strongest stretches are not jargon for its own sake. They are practical sequences where a seller can follow the logic from dashboard signal to action. The show also has a second lane for agency operators. Episodes look at AI adoption, staffing pressure, software buildouts, churn alerts, checklists, and the sales funnel problems agencies can ignore when operations feel under control. The tone can be blunt. Amazon policy choices are criticized directly, weak strategies get challenged, and AI disruption is discussed in terms of roles, margins, and execution speed rather than vague futurism. That directness is part of the value. My Amazon Guy is most useful when it is testing seller habits against numbers: whether discounts train customers to wait, whether a low-margin product can support ads, whether a campaign structure is too narrow, or whether an agency’s next bottleneck is services, leads, or process discipline. It suits listeners who want practitioner talk with visible stakes. The reward is not polish. The reward is a steady stream of operator judgment about what Amazon sellers and agencies should notice before the platform makes the lesson expensive.
Made for: Built for Amazon sellers, e-commerce operators, PPC managers, and agency owners who already know the basics and want sharper tactical judgment. It especially suits people managing margin, ad spend, catalog pricing, or Amazon-focused client work.
What sets it apart: The show ties Amazon tactics to measurable business consequences instead of treating platform updates as abstract news. Its edge is the mix of dashboard-level walkthroughs, blunt seller math, and agency-side operational lessons.
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Based on 4 episodes we listened to · September 2026
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Short reviews from the PlayNext desk, based on the episodes we processed.
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