MarsBased podcast - Life on Mars

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Software, founders, and the decisions underneath.

The gist

MarsBased podcast - Life on Mars is a candid technology and entrepreneurship show rooted in real software-company decisions. Episodes move between AI coding, cybersecurity, startup resilience, remote teams, co-founder dynamics, and the practical tradeoffs behind building MarsBased.

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About MarsBased podcast - Life on Mars

MarsBased podcast - Life on Mars is a technology and founder show built around the realities of running a software company. It is not only about code. Recent episodes range from AI-assisted development and the fading value of code as a moat to security, bootstrapping, co-founder conflict, specialization, remote work, and the long memory of company decisions. The conversations are practical and sometimes sprawling. That looseness gives the show room to follow how operators actually think. A discussion with Linus Ekenstam frames AI as a force that may make building dramatically faster and cheaper, while also raising concerns about surveillance, public speech, and what differentiation means when everyone can move quickly. An episode with Troy Hunt uses Have I Been Pwned as a case study in community trust, cost discipline, privacy controls, and doing useful work after bad breaches happen. The Building MarsBased episodes are more inward-facing. Alex, identified in the excerpts as CEO and founder, revisits the company’s early choices: starting from frustration with previous work environments, building with friends, assigning founder responsibilities, deciding how much contractual formality fits a partnership, and weighing generalist breadth against niche focus. Those episodes are strongest when they stay concrete. A client request becomes the trigger for learning mobile development. A founder-role discussion becomes a look at authority, friendship, and decision-making. A low employee-turnover claim becomes an argument for lifestyle-business value over generic exit logic. The guest interviews add a broader operator lens, including Ray’s reflections on bootstrapping, mentors, resilience, and the rough days behind leadership stories. The show’s energy is direct and founder-led. It suits listeners who prefer decision records, tradeoffs, and earned opinions over tidy playbooks.

Made for: For software engineers, founders, agency leaders, and startup operators who want candid thinking about AI, security, remote work, and building durable teams. It especially fits listeners interested in the business decisions behind technical work.

What sets it apart: The show pairs outside conversations with a public self-audit of MarsBased’s own choices. That mix gives it a grounded feel: broad tech themes are repeatedly tested against hiring, roles, clients, costs, and co-founder trust.

In their own words

MarsBased podcast - Life on Mars is your go-to space for technology, entrepreneurship, and innovation. Brought to you by MarsBased, a high-end development consultancy specializing in Ruby, JavaScript, and Python. If you are a software engineer, you can expect deep dives into tech, but we go far beyond the code. We share our first-hand expertise on remote work, company culture, management, and digital transformation based on our journey building a successful lifestyle business. Every two weeks, we sit down with the best founders, investors, experts, and celebrities from across the galaxy to hear their stories. After years of investing heavily in the startup and tech communities in Barcelona a…

Why you'd press play

A client insists on a mobile app; your tidy agency niche suddenly meets a real client.

Press play if you want

  • to hear how MarsBased handled a trusted client's request for work it had never done
  • to think through who gets the final say when your co-founders are also your friends
Read the full recommendation in PlayNext →
AI and software developmentbootstrapped company buildingcybersecurity and data breachesremote work and hiringco-founder roles and conflictgeneralist versus specialist positioningcost discipline at scalecompany culture and retention

Talks about

Best episodes of MarsBased podcast - Life on Mars

Short reviews from the PlayNext desk, based on the episodes we processed.

Troy Hunt: 12 years of Have I Been Pwned & the truth about AI scamsMar 3, 2026

A security hobby project scales to billions of records by making low cost and community trust part of the engineering.

Have I Been Pwned comes through as a study in restraint: a community-minded hobby project that became a widely used security service without losing its lean operating logic.

Podcasts like MarsBased podcast - Life on Mars

Episodes

  1. 1

    100x faster every 6 months: Linus Ekenstam on the future of AI

    Hidden gem

    Discussion on how AI is making code cheaper and faster, shifting the moat from coding ability to speed and experimentation.

    Apr 7, 2026·1h 9m·2 clips
  2. 2

    Is your NDA a rookie mistake? Lessons from 12 years in tech - Building MarsBased #7

    Mar 17, 2026·25m
  3. 3

    Troy Hunt: 12 years of Have I Been Pwned & the truth about AI scams

    Hidden gem

    Troy Hunt says the current breach spike is driven by old-school social engineering, not AI, even as banks, SMS, and voice-clone fears keep changing the threat model.

    Mar 3, 2026·38m·2 clips
  4. 4

    Agency Q&A: Recruiting "Champions" and optimizing for answer engines (AEO) Building MarsBased #6

    Feb 17, 2026·33m
  5. 5

    Scaling a remote team: Lessons on trust, productivity, and firing | Building MarsBased #5

    Jan 27, 2026·40m
  6. 6

    Generalist or specialist? Inside our biggest business debate: Building MarsBased #4

    Hidden gem

    Alex, MarsBased's CEO and founder, examines the company's 2014 choice between broad services and Ruby on Rails specialization.

    Jan 13, 2026·41m·2 clips
  7. 7

    Silicon Valley’s longest-standing CEO: 37 Years leading Micrel

    Ray, Micrel's 37-year CEO, contrasts bank-funded bootstrapping with venture capital's five-to-seven-year IPO pressure.

    Dec 23, 2025·53m·2 clips
  8. 8

    Working with friends? Building MarsBased #3

    Hidden gem

    Alex, CEO and founder of Mars Space, explains how he and co-founders Chavi and Jordi decided not to include a fourth friend after comparing their commitment to Mars Space against family, health, and other priorities.

    Dec 9, 2025·29m·2 clips
  9. 9

    Road to CTO: From Mafia Wars to Amazon, 35 years of tech leadership wisdom

    Nov 25, 2025·1h 13m
  10. 10

    When is the right time to start your company? Building MarsBased #2

    Nov 12, 2025·34m
  11. 11

    How to come up with your first business idea: Building MarsBased

    Oct 21, 2025·25m
  12. 12

    We finally bring an expert on company culture / Aaron Schmookler

    Oct 7, 2025·57m
  13. 13

    New series: How to build an agency | Life on Mars

    Sep 23, 2025·8m
  14. 14

    The CEO who made herself “irrelevant” (and scaled to millions ARR) / Laura Urquizu

    Sep 16, 2025·1h 7m
  15. 15

    Halfway through 2025: How MarsBased is evolving, growing, and staying true to its values

    Jul 15, 2025·34m
  16. 16

    10 years without shortcuts or investors: the MarsBased keynote reveal

    Jul 1, 2025·54m
  17. 17

    When does company culture break? with Greg Scown (TextExpander)

    Jun 18, 2025·54m
  18. 18

    Top 10 podcast moments that shocked, cracked us up, or both!

    Jun 3, 2025·50m
  19. 19

    Beyond the AI demo: Turning prototypes into real businesses

    May 13, 2025·1h 3m
  20. 20

    Road to CTO #1: From economist to coder: why Charles Chase never went back to corporate

    Apr 29, 2025·1h 8m
  21. 21

    Prompt engineering vs. Spaghetti prompting

    Apr 22, 2025·18m
  22. 22

    Quantum computing: The future is closer than you think - Corporate Innovation Summit

    Apr 15, 2025·38m
  23. 23

    Corporate Innovation Summit: How AI is moving from obedience to autonomy

    Apr 1, 2025·41m
  24. 24

    How punk rock influences Simone van Neerven's innovation strategy on reBel.la

    Mar 11, 2025·59m
  25. 25

    The Future of Agency Work: Navigating AI and Growth Strategies with Szymon Boniecki

    Mar 11, 2025·45m
  26. 26

    Escalando éxitos: La estrategia de Everesting en emprendimiento con David Arroyo

    Feb 25, 2025·49m
  27. 27

    Is M&A activity REALLY on the rise this year? with Clemens Rossberg

    Feb 18, 2025·58m
  28. 28

    087 - Our 2024 in review + forecast for 2025

    Jan 21, 2025·47m
  29. 29

    086 - Open source, open heart: Ghost’s John O’Nolan secret (spicy) sauce

    Dec 3, 2024·54m
  30. 30

    085 - Beyond TextExpander: Greg Scown’s journey after stepping down as co-founder

    Nov 18, 2024·53m
  31. 31

    084 - Goodbye to Startup Grind

    Oct 22, 2024·40m
  32. 32

    083 - Bootstrapping, marketing, branding & ass-kicking, with Tanya Van Gastel (Co-founder of The Multiverse AI)

    Oct 8, 2024·1h 1m
  33. 33

    082 - Road to profitability and AI, with Mercè Tell (Co-founder @ Encomenda Capital Partners)

    Sep 25, 2024·57m
  34. 34

    081 - Fighting online scams and Ad fraud, with Nandini Jammi (Check My Ads)

    Sep 10, 2024·51m
  35. 35

    080 - Balancing creativity and business in Spain, with Brian Farrell (Farco)

    Aug 26, 2024·1h 3m
  36. 36

    079 - Building the next 10 years of MarsBased

    May 7, 2024·19m
  37. 37

    078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon)

    Feb 12, 2024·1h 1m
  38. 38

    077 - M&A Masterclass with Founder Partners

    Jan 23, 2024·1h 2m
  39. 39

    076 - Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop)

    Jan 5, 2024·50m
  40. 40

    075 - Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist)

    Dec 1, 2023·1h 10m
  41. 41

    074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto)

    Nov 7, 2023·1h 8m
  42. 42

    073 - From Rails to revenue, with Khash Sajadi (CEO & Co-founder @ Cloud 66)

    Oct 13, 2023·51m
  43. 43

    072 - We're back! Riding out a crazy wave in the tech industry

    Oct 6, 2023·22m
  44. 44

    071 - Taking investment or selling MarsBased?

    Jul 18, 2023·1h 25m
  45. 45

    070 - How we find clients in San Francisco, with Àlex Rodríguez Bacardit (CEO @ MarsBased)

    May 17, 2023·31m
  46. 46

    069 - Remote, async and more, with Job van der Voort (CEO @ Remote)

    May 10, 2023·45m
  47. 47

    068 - No code in 2023, with Toby Oliver (CEO @ Bravo Studio)

    Apr 17, 2023·48m
  48. 48

    067 - Pros and cons of running a boutique agency, with Jamon Holmgren (CTO @ Infinite Red)

    Apr 4, 2023·1h
  49. 49

    066 - WTF happened to SVB, with Victor Horcasitas

    Mar 23, 2023·50m
  50. 50

    065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)

    Mar 6, 2023·56m