Managing Marketing

Managing Marketing is a weekly interview podcast produced by Trinity P3 Marketing Management Consultancy. Darren Woolley, the consultancy's founder and CEO, hosts most episodes. Anton Bushner, a Business Director at the firm, takes the chair on others. The subject matter is marketing, media and advertising, examined from inside the working relationship between brands and agencies. It sounds like a conversation between peers rather than a produced broadcast. Sentences run long. Ideas get qualified, restated and tested in real time. Episodes typically open with a practical question, move outward into anecdotes from agency and client life, then land on a principle or a warning. Guests are practitioners with specifics to offer, and the host presses for those specifics rather than accepting a slogan. One episode uses the Trinity P3 State of the Pitch report as a way into what goes wrong in agency pitches, with a guest recounting a client who negotiated strategy out of the fee after the agency had already delivered it, and an agency that could not afford to walk away. That story is told without heat, as a process problem rather than a villain. Another episode follows a marketer through banking, where the goal was making customers hate the brand less rather than love it more, and into pharmacy retail, where the Priceline Sister Club became roughly 40 percent of the business's sales and the Sisterhood layered a women's health cause on top. John Elbing, author of a book on story building, argues that brands damage their own narratives by focusing on perception and should instead build from the customer's standpoint. Ahron Young, founder and CEO of Ticker News and Ticker Studios, discusses why news journalism is under pressure politically, economically and behaviourally, why the discipline of the news format still reads as trustworthy, and how businesses might borrow it. Angela Tangas and Jack Smyth talk through agentic AI as an operating system for brands, creativity and talent, with the term named a prime candidate for buzzword bingo before the conversation gets serious. Jon Wild, formerly Chief Growth and Marketing Officer at Pet Circle, makes the case for simplifying marketing so it can be executed at scale, and offers the line that every index is flawed, the only question being how flawed yours is. The tone shifts across episodes without ever getting breathless. It can be dry, warm or grave, but it is consistently measured. Jargon shows up because the guests use it at work, not as decoration. With more than 400 episodes in the archive, the catalogue functions as a running record of how agency remuneration, pitch practice, brand strategy and technology adoption have actually played out. Listeners looking for tactics will find them embedded in stories rather than delivered as lists.