Level Up - From Agent to Entrepreneur

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Real estate coaching with production pressure.

The gist

Level Up - From Agent to Entrepreneur is a tactical real estate coaching show built around activity, accountability, and listing growth. Episodes move between solo strategy sessions, partner conversations, and agent interviews about what actually changes production.

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About Level Up - From Agent to Entrepreneur

Level Up - From Agent to Entrepreneur is a real estate coaching show centered on the move from agent activity to entrepreneurial discipline. It is practical first. Episodes return again and again to the behaviors that create production: lead generation, fast follow-up, listing skills, buyer conversion, schedule structure, database building, and consistent contact volume. Greg Harrelson anchors much of the guidance with a direct coaching style that treats missed activity as a business problem, not a mystery. Abe Safa appears in conversations about the everyday traps that slow agents down, including starting lead generation late, reacting to the day, and letting inconsistency replace a real plan. The show has a clear point of view about productivity. If an agent wants a different result, the work has to show up in the numbers. That makes the episodes useful for agents who are tired of vague advice and want concrete pressure on what they actually do each day. Lead conversion episodes focus less on novelty and more on persistence: call quickly, call again, text, email, track engagement, and keep making contact across several attempts. Listing growth also stays central, especially through references to listing presentations, price reductions, expired listings, FSBOs, and listing-focused databases. Guest episodes add a field-level texture. Emily Masso talks about early production, frustration, moving often as a child, and wanting to be the agent who helps people understand a market. Antoine Thomas brings leadership questions from a growing team, including coaching, accountability, and modeling the work for agents. Preston Guyton brings conversations around lead portals, ISA support, online leads, and return on investment. The show is not polished theory from a distance. It sounds like working agents and coaches trying to diagnose why effort is not becoming appointments, listings, and closings. Promotional coaching segments appear regularly, but the editorial spine is consistent: real estate growth depends on disciplined action, measured behavior, and willingness to get coached.

Made for: For real estate agents and team leaders focused on listings, lead conversion, and stronger daily execution. It especially suits agents who want tactical coaching rather than broad business inspiration.

What sets it apart: The show stands out by tying sales advice to observable behavior: contacts made, time blocks protected, follow-up attempts completed, and listings pursued. Its partner conversations and agent interviews keep the advice close to live production problems.

In their own words

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents, you’ll learn exactly how to go from Agent to Entrepreneur.

As heard by us

Based on 6 episodes we listened to · September 2026

A direct coaching show that connects real estate growth to disciplined prospecting, follow-up, leadership, and honest accounts of stalled progress.

Level Up - From Agent to Entrepreneur turns real estate production into a set of observable working habits. Greg Harrelson and recurring co-host Abe Safa focus on what agents do between ambition and results: starting lead-generation blocks on time, following up repeatedly with…

Read our full review in PlayNext →

Why you'd press play

Greg Harrelson turns stuck-agent spirals into phone calls, time blocks, and one less excuse for you.

Press play if you want

  • a candid reset when your prospecting effort keeps outrunning the results
  • concrete marching orders for time-blocking, repeated follow-up, and getting back on the phones
Read the full recommendation in PlayNext →
lead generation disciplineonline buyer lead conversionlisting-focused databasestime blockingagent productivity trapsreal estate team leadershipcoaching and accountabilitybuyer and seller follow-up

Talks about

Podcasts like Level Up - From Agent to Entrepreneur

Episodes

  1. 1

    Mastering Online Buyer Lead Conversion: How to Increase Your ROI

    ·10m
  2. 2

    What To Do When You Feel Stuck in Real Estate

    ·16m
  3. 3

    How to Get Listings Without Paying Referral Fees

    ·17m
  4. 4

    Not a Lead Issue: Why Agents Struggle With Follow-Up

    ·14m
  5. 5

    The Daily Routine of Top Producers: What The Best Do Differently

    ·18m
  6. 6

    Where Do New Agents Find Their First Deals?

    ·15m
  7. 7

    The Real Reasons Real Estate Agents Are Failing Right Now

    ·22m
  8. 8

    So You Want to Be a Listing Agent? Start Here

    ·16m
  9. 9

    $10 Million at 23: From Chasing Top Producers to Becoming One w/ Emilee Mosso

    ·31m
  10. 10

    How to Become a Better Buyer’s Agent (It’s Not About Showing More Homes)

    ·18m
  11. 11

    Want to Kill Objections and Move Deals Forward? Use These Market Data Points

    ·17m
  12. 12

    The Secret to Increasing Your Online Lead Conversion (It’s Not Your CRM)

    ·21m
  13. 13

    What Most Real Estate Agents Get Wrong About Negotiation

    ·21m
  14. 14

    3 Keys to Instant Success in This Real Estate Market

    ·23m
  15. 15

    Expanding Your Comfort Zone To Grow Your Production w/ Lauren Buckler

    ·35m
  16. 16

    How to Turn Conversations Into Commission Checks w/ Matthew Ferry

    ·38m
  17. 17

    The Leadership Level-Up: How to Go From 3 Agents to 25 w/ Anthwon Thomas

    ·33m
  18. 18

    The Market vs. Your Market: How to Win Regardless of Conditions

    ·1h 5m
  19. 19

    How to Get a 100% Increase in Buyer Lead Conversion

    ·23m
  20. 20

    How to Have Real Estate Conversations NOT Interrogations

    ·10m
  21. 21

    Why So Many Real Estate Agents FAIL in Their First 2 Years

    ·8m
  22. 22

    Starting A Real Estate Career With NO Experience

    ·10m
  23. 23

    The Proven Formula for Becoming a Mega Listing Agent

    ·44m
  24. 24

    How to Stop Using Scripts and Start Having Conversations

    ·10m
  25. 25

    The Ultimate Agent: 13 Essential Real Estate Skills You Need to Win in Any Market Part 2

    ·31m
  26. 26

    The Ultimate Agent: 13 Essential Real Estate Skills You Need to Win in Any Market Part 1

    ·36m
  27. 27

    How to Jump Start Your Listing-Based Business - Part 2

    ·29m
  28. 28

    How To Get MORE Listings NOW

    ·11m
  29. 29

    What Real Estate Agents Get Wrong About Accountability

    ·7m
  30. 30

    Want More Seller Leads From Online Ads? Here's How to Get Them

    ·8m
  31. 31

    How to Convert More Buyer Leads Without Spending More Money

    ·10m
  32. 32

    How to Increase Your Lead Conversion (Without Learning a New Skill)

    ·31m
  33. 33

    Online Lead Conversion Just Got a Lot Harder For Real Estate Agents w/ Abe Safa

    ·28m
  34. 34

    This Negotiation Hack Will Get More Buyer Offers Accepted

    ·24m
  35. 35

    NAR Settlement Negotiation: What’s Changed and What’s Still the Same?

    ·27m
  36. 36

    The Truth About Your "Dead and Unresponsive" Online Leads

    ·13m
  37. 37

    5 Productivity Landmines That Are Killing Your Growth

    ·22m
  38. 38

    The Ultimate Guide to Real Estate Commissions

    ·4m
  39. 39

    3 Tips That Will Turn You Into a Listing Machine

    ·6m
  40. 40

    Ignore the Clickbait: The Truth About the Settlement and Buyers Agents

    ·12m
  41. 41

    What's Next for Buyer’s Agents?

    ·6m
  42. 42

    Elevate Your Real Estate Game with These Proven Strategies

    ·6m
  43. 43

    Focus Forward: Simple Strategies for Real Estate Success in This Shifting Market

    ·6m
  44. 44

    Stay Ahead of the Curve: 3 Strategies for Unstoppable Momentum

    ·5m
  45. 45

    Boost Your Daily Productivity With These Morning Hacks

    ·6m
  46. 46

    Listing Appointments: 3 Things You Need To Understand To Get More

    ·6m
  47. 47

    Win the Real Estate Data-Race: How To Dominate Your Community

    ·6m
  48. 48

    You Already Exist Online: Here's How to Maximize Your Presence

    ·4m
  49. 49

    How A New Agent Sold 3 Listings in 5 Days

    ·5m
  50. 50

    Looking for a Listing? Do These 3 Things Now

    ·6m
  51. 51

    The NAR Settlement's Impact and How you SHOULD be Thinking About It

    ·7m
  52. 52

    Proven Strategies Strategies For Setting More Real Estate Appointments

    ·5m
  53. 53

    Unlocking Opportunities: Why 'No' Isn't the End in Real Estate

    ·6m
  54. 54

    5 Ways To Increase Your Database Engagement

    ·14m
  55. 55

    Why Agents are Taking Less Listings (It’s Not an Inventory Issue)

    ·12m
  56. 56

    Building Your Value in the Eyes of the Buyer

    ·7m
  57. 57

    Scripts And Dialogues: Why Yours Aren‘t Getting You The Results You Want (REPLAY)

    ·14m
  58. 58

    Eliminate Call Reluctance: The Top Producer Secret Sauce For Generating (REPLAY)

    ·14m
  59. 59

    Success Has Nothing to Do With Results: The Truth About Becoming Extraordinary in Real Estate Will Surprise You (REPLAY)

    ·35m
  60. 60

    Never Cold Call Again: How to Make Your Seller Lead Gen Predictable w/Ryan Young

    ·45m
  61. 61

    You Can Still Close Your Production Gap Before the Year Ends…Here’s How w/Dirk Zeller

    ·32m
  62. 62

    It’s Mental, Not Tactical: How to Create a Breakthrough by Changing One Thing w/Adam Roach

    ·38m
  63. 63

    Leads Aren’t the Problem, Your Mindset Is: How to Lessen Your Losses w/Chris Heller

    ·42m
  64. 64

    This is a Doer’s Market: How to Build the Confidence to Take Action w/Adam Oberski

    ·34m
  65. 65

    Mindset Over Skill Set: Why a Powerful Mentality Matters in Real Estate w/Richard Duggal

    ·53m
  66. 66

    7 Listings in 72 Hours: How to Create Massive Velocity & Momentum w/Jeff Quintin

    ·35m
  67. 67

    Why Agents Are Failing In Today’s Market (It’s Not Inventory or Interest Rates)

    ·20m
  68. 68

    How to Master the Art of Taking Listings (In ANY Market) w/Hoss Pratt

    ·28m
  69. 69

    Why Your Leads Are Not Converting

    ·19m
  70. 70

    4 Dominoes Must Fall To Build A Listing Business

    ·21m
  71. 71

    Be Non-Negotiable About Your Business

    ·19m
  72. 72

    Online Lead Conversion Just Got A Lot Harder

    ·27m
  73. 73

    Get Back in the Game: 6 Reasons to Get Excited About Real Estate in 2023

    ·13m
  74. 74

    Top Agent Priorities In The New Year

    ·15m
  75. 75

    Maximizing Your Time Off During The Holidays

    ·14m
  76. 76

    Do Something Every Day....Even If It’s Wrong

    ·12m
  77. 77

    3 Things That Agents Can Do To Fail Right Now

    ·15m
  78. 78

    Treat The Next Market Like It’s Your 1st Market & You’ll Be Perfectly Fine

    ·27m
  79. 79

    5 Ways to Stay Productive & Engaged When the Market Slows Down

    ·21m
  80. 80

    Dominant Thoughts: How to Operate From Strength in a Shifting Market w/Chris Heller

    ·40m
  81. 81

    Does The Shift Really Matter?

    ·26m
  82. 82

    How to Become a Listing Machine (No, It’s Not All About Prospecting)

    ·29m
  83. 83

    When Market Uncertainty Hits, This is How to Gain the Advantage w/Michael Maher

    ·38m
  84. 84

    Market Shift Rescue Kit

    ·23m
  85. 85

    Is Your DataBank Open For Business?

    ·23m
  86. 86

    From Team Leader to Brokerage Owner: Jeff Cohn On the Evolution of His Business

    ·17m
  87. 87

    5 Steps To Level Up Your Confidence

    ·16m
  88. 88

    Protecting Profits While Increasing Production

    ·18m
  89. 89

    The Language of Sales: Using NLP to Communicate, Connect and Close More Deals w/John Ryan and Abe Safa

    ·34m
  90. 90

    The Listing Agent Mindset

    ·19m
  91. 91

    Eliminate Call Reluctance: The Top Producer Secret Sauce For Generating

    ·14m
  92. 92

    HOT Market, HOT Buttons! Learn How To ”Wow” Your Seller Clients

    ·18m
  93. 93

    Stop Letting The Competition Win: Time To Kick Their Butt

    ·11m
  94. 94

    When In Doubt Do These 3 Things EVERYDAY

    ·16m
  95. 95

    Scripts And Dialogues: Why Yours Aren‘t Getting You The Results You Want

    ·14m
  96. 96

    Prepping For Your Next Breakthrough

    ·25m
  97. 97

    How to Declutter Your Brand Image, So You‘re Instantly Recognizable on ANY Platform w/Steve D. Sims

    ·36m
  98. 98

    Working With Family: The Fulton Sisters On Growing An Established Family Business To New Heights

    ·29m
  99. 99

    How to Jump Start Your Listing-Based Business - Part 1

    Greg Harrelson introduces a coaching session with partner Abe Safa, focusing on strategies for real estate agents to increase production and transition to entrepreneurs.

    ·29m
  100. 100

    More Leads = Less Business: How to Raise Your Lead Gen Game w/Preston Guyton

    Greg Harrelson interviews Preston Guyton about strategies for converting online leads into profitable real estate transactions.

    ·41m
  101. 101

    5 Productivity Landmines That Are Killing Your Growth

    Hidden gem

    Greg Harrelson and Abe Safa use Level Up to break down five productivity landmines, starting with the "one and done" problem on buyer leads, seller leads, and expires.

    Jan 8, 2026·22m·1 clip
  102. 102

    What To Do When You Feel Stuck in Real Estate

    Greg Harrelson and Abe Soffa address why real estate agents feel stuck, especially during a recurring time of year in the industry.

    Dec 18, 2025·16m·1 clip
  103. 103

    How to Get Listings Without Paying Referral Fees

    Dec 11, 2025·17m
  104. 104

    Not a Lead Issue: Why Agents Struggle With Follow-Up

    Dec 4, 2025·14m
  105. 105

    The Daily Routine of Top Producers: What The Best Do Differently

    Nov 20, 2025·18m
  106. 106

    Where Do New Agents Find Their First Deals?

    Nov 13, 2025·15m
  107. 107

    The Real Reasons Real Estate Agents Are Failing Right Now

    Hidden gem

    Greg Harrelson opens Level Up with Abe Safa by arguing that real estate agents fail because they "overcomplicate the process" and treat a business like a hobby.

    Nov 6, 2025·22m·1 clip
  108. 108

    So You Want to Be a Listing Agent? Start Here

    Oct 30, 2025·16m
  109. 109

    $10 Million at 23: From Chasing Top Producers to Becoming One w/ Emilee Mosso

    Hidden gem

    Emilee Mosso, an agent with Century 21 Blackwell in the South Carolina upstate, says 2025 has taken her to almost $10 million in closed volume and close to 30 closed deals.

    Oct 16, 2025·31m·2 clips
  110. 110

    How to Become a Better Buyer’s Agent (It’s Not About Showing More Homes)

    Oct 2, 2025·18m
  111. 111

    Want to Kill Objections and Move Deals Forward? Use These Market Data Points

    Sep 25, 2025·17m
  112. 112

    The Secret to Increasing Your Online Lead Conversion (It’s Not Your CRM)

    Greg Harrelson and Abe Safa argue that online buyer lead conversion depends more on agent mindset, speed to lead, and repeated contact than on AI, chat tools, or CRM changes.

    Sep 11, 2025·21m·1 clip
  113. 113

    What Most Real Estate Agents Get Wrong About Negotiation

    Aug 28, 2025·21m
  114. 114

    3 Keys to Instant Success in This Real Estate Market

    Aug 14, 2025·23m
  115. 115

    Expanding Your Comfort Zone To Grow Your Production w/ Lauren Buckler

    Jul 3, 2025·35m
  116. 116

    How to Turn Conversations Into Commission Checks w/ Matthew Ferry

    Jun 5, 2025·38m
  117. 117

    The Leadership Level-Up: How to Go From 3 Agents to 25 w/ Anthwon Thomas

    Hidden gem

    Greg Harrelson interviews real estate agent Antoine Thomas about his journey and strategies for increasing production.

    May 29, 2025·33m·2 clips
  118. 118

    The Market vs. Your Market: How to Win Regardless of Conditions

    May 15, 2025·1h 5m
  119. 119

    How to Get a 100% Increase in Buyer Lead Conversion

    Feb 20, 2025·23m
  120. 120

    How to Have Real Estate Conversations NOT Interrogations

    Jan 30, 2025·10m
  121. 121

    Why So Many Real Estate Agents FAIL in Their First 2 Years

    Jan 16, 2025·8m
  122. 122

    Starting A Real Estate Career With NO Experience

    Jan 9, 2025·10m
  123. 123

    The Proven Formula for Becoming a Mega Listing Agent

    Jan 2, 2025·44m
  124. 124

    How to Stop Using Scripts and Start Having Conversations

    Dec 26, 2024·10m
  125. 125

    The Ultimate Agent: 13 Essential Real Estate Skills You Need to Win in Any Market Part 2

    Dec 19, 2024·31m
  126. 126

    The Ultimate Agent: 13 Essential Real Estate Skills You Need to Win in Any Market Part 1

    Dec 12, 2024·36m
  127. 127

    How to Jump Start Your Listing-Based Business - Part 2

    Dec 5, 2024·29m
  128. 128

    How to Jump Start Your Listing-Based Business - Part 1

    Nov 27, 2024·29m
  129. 129

    How To Get MORE Listings NOW

    Nov 21, 2024·11m
  130. 130

    What Real Estate Agents Get Wrong About Accountability

    Nov 14, 2024·7m
  131. 131

    Want More Seller Leads From Online Ads? Here's How to Get Them

    Nov 7, 2024·8m
  132. 132

    How to Convert More Buyer Leads Without Spending More Money

    Oct 17, 2024·10m
  133. 133

    How to Increase Your Lead Conversion (Without Learning a New Skill)

    Greg Harrelson discusses strategies for real estate agents to improve lead conversion and increase production, aiming to help them transition from agent to entrepreneur.

    Oct 10, 2024·31m
  134. 134

    Online Lead Conversion Just Got a Lot Harder For Real Estate Agents w/ Abe Safa

    Oct 3, 2024·28m
  135. 135

    This Negotiation Hack Will Get More Buyer Offers Accepted

    Sep 26, 2024·24m
  136. 136

    NAR Settlement Negotiation: What’s Changed and What’s Still the Same?

    Sep 19, 2024·27m
  137. 137

    The Truth About Your "Dead and Unresponsive" Online Leads

    Sep 12, 2024·13m
  138. 138

    Mastering Online Buyer Lead Conversion: How to Increase Your ROI

    Sep 5, 2024·10m
  139. 139

    The Ultimate Guide to Real Estate Commissions

    Aug 29, 2024·4m
  140. 140

    3 Tips That Will Turn You Into a Listing Machine

    Aug 27, 2024·6m
  141. 141

    Ignore the Clickbait: The Truth About the Settlement and Buyers Agents

    Aug 22, 2024·12m
  142. 142

    What's Next for Buyer’s Agents?

    Aug 20, 2024·6m
  143. 143

    Elevate Your Real Estate Game with These Proven Strategies

    Aug 15, 2024·6m
  144. 144

    Focus Forward: Simple Strategies for Real Estate Success in This Shifting Market

    Aug 13, 2024·6m
  145. 145

    Stay Ahead of the Curve: 3 Strategies for Unstoppable Momentum

    Aug 8, 2024·5m
  146. 146

    Boost Your Daily Productivity With These Morning Hacks

    Aug 6, 2024·6m
  147. 147

    Listing Appointments: 3 Things You Need To Understand To Get More

    Aug 1, 2024·6m
  148. 148

    Win the Real Estate Data-Race: How To Dominate Your Community

    Jul 30, 2024·6m
  149. 149

    You Already Exist Online: Here's How to Maximize Your Presence

    Jul 25, 2024·4m
  150. 150

    How A New Agent Sold 3 Listings in 5 Days

    Jul 23, 2024·5m