Practical marketing with a merch-minded pulse.
Delivering Marketing Joy is a brisk business-marketing show built around practical lessons, quick mindset resets, and conversations with operators. It moves easily from branded merch and TikTok examples to sustainability, growth decisions, sales confidence, and goal-setting.
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Delivering Marketing Joy is a business-marketing show with a practical streak and a loose, upbeat rhythm. It is not trying to sound like a lecture. It sounds like a working marketer thinking out loud, using whatever is close at hand: a customer story, a book idea, a 5K, a TikTok purchase, or a conversation with someone who has built something. Kirby Hossman often frames the solo episodes as short pushes toward better action. One episode uses John Acuff's idea of broken soundtracks to talk about the repetitive thoughts that hold people back in sales, resilience, and effort. Another argues that speed matters, because waiting for perfect timing, a perfect product, or a perfect team can turn into fear with better branding. The show likes simple language. It returns to direction, consistency, action, and learning as more useful than overthinking. Interview episodes widen the lens. Liz Wimbush talks about sustainability and responsibility at PPAI, especially how smaller organizations can begin without hiring a full-time specialist. Joshua Gould discusses growth at The Big Word, treating expansion as a deliberate decision with real personal and financial tradeoffs. The Better Merch, Better Marketing episodes add a livelier duo format with Jade Crider. Those conversations wander in a productive way. April Fool's Day campaigns, golf bags sold through TikTok, matcha skincare branding, staff vacations, bootcamp offers, and rules against buying branded merch all become prompts for talking about what marketing actually does. The show is especially good at defending the practical side of promotional products without pretending every stress ball is a brilliant strategy. It can be playful and a little exasperated, but it stays focused on usefulness. The recurring promise is simple: better business habits, clearer marketing choices, and a bit more energy for doing the work.
Made for: Built for business owners, marketers, promotional product people, and entrepreneurs who want concrete examples more than theory. It also suits listeners who like business coaching delivered in a casual, energetic style.
What sets it apart: The show blends solo mindset coaching, industry interviews, and branded-merch commentary without making them feel like separate lanes. It turns ordinary business moments into marketing lessons fast.
Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.
Based on 5 episodes we listened to · September 2026
Kirby Hossman and Jade Crider turn brand campaigns, merch decisions, and content experiments into practical marketing judgments.
Delivering Marketing Joy turns current brand behavior into an informal working session. Kirby Hossman and Jade Crider move easily from YouTube strategy and branded merchandise to social campaigns, viral corporate responses, and the mechanics of making useful business content.
That viral polo video got views; the brewery ideas got messages. You know which one matters.
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Short reviews from the PlayNext desk, based on the episodes we processed.
April Fool's Day leads into Ask Echo and TIRTIR.
The episode opens with Kirby Hossman and Jade Crider riffing on April Fool's Day before settling into two brand examples. Ask Echo gets the fuller treatment: Kirby says she found the golf-bag brand on TikTok, points to its lock-in angle for clubs, and ties the story to…
A practical defense of merch that shows how bad execution can make a sound strategy look worse.
Better Merch, Better Marketing makes a clear case that bad swag can distort how people judge the whole category. It starts from a customer note about a government funded organization that can no longer buy branded merch, then broadens the point with stress balls and the…
A viral polo video turns into a grounded lesson on why niche content can outlast a bigger spike.
Better Merch, Better Marketing frames content as a patient, practical discipline, with its sharpest point coming from the contrast between a viral polo-styling video and narrower clips tied to real estate projects and brewery ideas.
A loose, useful marketing chat turns fast-food CEO sandwich videos and odd public habits into campaign strategy.
Marketing starts from a wonderfully odd everyday behavior: people taking full speakerphone calls from bathroom stalls. Kirby Haasman and Jade Crider use that detail as a doorway into a broader talk about public habits, merch, and the ways brands try to make familiar products…
Astronomer's Gwyneth Paltrow response gives the season two return a funny, useful case study in message control.
Season 2 of Delivering Marketing Joy returns by turning the viral Coldplay kiss-cam incident into a compact marketing lesson. Kirby Haasman and Jade Kreider focus on Astronomer's PR response, especially the decision to use Gwyneth Paltrow as a temporary spokesperson.
Marketing war stories turned into usable playbooks.
Revenue leaders talking shop on AI, pipeline and value.
Kirby Hasseman and Jade Kreider return for season two of Better Merch, Better Marketing.
Kirby Haasman discusses the importance of taking swift action in business and personal life, arguing that speed trumps perfection.
The hosts of Better Merch, Better Marketing discuss their recent break, busy schedules, and the importance of staying active in sales and entrepreneurship.
This episode of Better Merch Better Marketing features hosts Kirby Hossman and Jade Kreider discussing strategies for elevating merchandise and marketing, with a focus on planning and content creation.
The hosts discuss marketing strategies, including using microdramas and leveraging newsletters like Morning Brew, in the context of merchandise and branding.
Delivering Marketing Joy examines whether Tom Holland intentionally spoils Marvel movies, contrasting his repeated interview leaks with Marvel’s extreme secrecy around projects involving actors such as Gwyneth Paltrow and Mark Ruffalo.
This episode discusses how the repetitive negative thoughts or 'soundtracks' in our heads can hold us back, drawing on John Acuff's book to explain how to identify and change these patterns for better results in life and business.
Kirby wants no part of April Fool's Day.
This episode features an interview with Liz Winbush, Director of Sustainability and Responsibility at PPAI, discussing how sustainability can create a competitive advantage in business and her role in educating and guiding members.
Kirby Hossman discusses the importance of taking quick action in business and entrepreneurship, emphasizing that overcoming indecision and perfectionism leads to greater success.
The hosts discuss maintaining business momentum after a successful first quarter, share personal updates, and promote a free business bootcamp for marketing and branding improvement.
Host Kirby Hossman interviews Joshua Gould, CEO of The Big Word, about how he scaled his company from $6 million to $100 million in revenue, focusing on pivotal decisions and sacrifices required for growth.
Kirby Hossman and Jade Crider open with a jab at merch rules that keep stacking up until they strangle the whole idea.
Kirby Hossman and Jade Crider turn to YouTube and the kind of content that serves a clear niche and keeps paying off.
Kirby Haasman’s Honduras trip with CommonSkew and Sanmar showed t-shirts moving from raw materials to finished goods, including polyester "pellets" and cotton "ring spun" production.
This episode discusses the importance of delivering a complete customer experience during Black Friday sales, emphasizing that businesses should avoid half-hearted efforts in marketing and merchandise.