A practical talk about making websites do more than look good.
Peter Butler and Smarter Websites keep the focus on a useful idea: a high-performance website should help people do something, not just sit there looking polished.

District32
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Learn more about local businesses, their purpose, success, challenges and tips in this insightful forum of business profiles
Based on 4 episodes we listened to · September 2026
Guest experience becomes usable guidance on hiring, customer care, knowledge products and the systems behind a working small business.
D32 Small Business Podcast turns operator experience into practical business education through guest interviews led by direct, curious questioning.
Hiring an A-player gets awkward once the question becomes: did you lead them well?
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical talk about making websites do more than look good.
Peter Butler and Smarter Websites keep the focus on a useful idea: a high-performance website should help people do something, not just sit there looking polished.
Customer care is the operating model, not the side effect.
This episode treats customer relationships as the business itself, not a slogan tacked on afterward. Rob Heldorn describes Aria Telco Management as a service business that stays close to clients and keeps the relationship moving over the long term, instead of leaving people to…
Hiring is treated as a management decision with real business consequences.
Paul and Lorraine keep the focus on a simple business truth: hiring well only matters if management is strong enough to make that hire work. The piece is strongest when it stops treating A-players as a slogan and gets plain about the tradeoff.
Practical advice for turning know-how into courses and income.
The episode treats expertise as something practical, not abstract: it can be packaged into courses, shared with others, and turned into income.


Real talk for veterinary practice leaders.

Sales systems for serious electrical contractors.



Rueben Taylor shares his journey from engineering to business coaching, highlighting his MBA experience and passion for helping others achieve business success.
The episode discusses starting with automation in business to manage the overwhelm of AI opportunities, focusing on practical steps and client experiences.
Juan Perez discusses his presentation at the Black Swan Summit on AI and legal issues, focusing on sustainable AI innovation in a fragmenting financial system.
This segment introduces functional medicine as an approach that treats the root causes of health issues like chronic disease and gut problems, rather than just symptoms, emphasizing personalized care and holistic body balance.
This segment introduces Leanne Butterworth and her business Empathy First, focusing on her personal and professional background that led to its creation.
The host introduces Sarah Cordiner, discussing the challenges of balancing business and parenting during school holidays, and highlights Sarah's work and courses.
Karen Whitley discusses her transition from bookkeeping to broader business services, driven by a desire to help business owners who lack financial understanding and to pursue work that brings joy and legacy.
This episode segment introduces Kayla Vukancic from HR, discussing her background in real estate and transition to HR through a mining company traineeship, while previewing topics on hiring, team management, and performance issues.
This segment discusses the benefits of using virtual assistants for business growth, focusing on cost-effectiveness and quality, as explained by Nick Vague from Leap Virtual Assistant.
Donna Martin discusses her coaching approach to help people overcome limiting beliefs and intentionally create their desired life, emphasizing the need to move beyond superficial manifesting.
Nicola Depiazzi discusses her journey into systems work, emphasizing how systems help business owners, especially women working from home, improve productivity and efficiency by addressing time management, habits, and mindset.
This segment introduces Kosala Aravinda from Blockstars Technology, discussing the importance of AI for small businesses and providing an overview of the company's pivot from blockchain to AI over six years.
Laura McRae shares her journey from virtual assistant to podcast management specialist after taking a course to help a client with podcast branding decisions, discussing the growing popularity of podcasting and video podcasting.
Rob Heldorn, founder of Aria Telco Management, discusses his unique approach to customer relationships, emphasizing transparency, activity-based KPIs over sales targets, and giving away free content to build trust.
Your website should pull its weight.
Paul Claessen, a business coach, discusses hiring A-players for small businesses, emphasizing the need for commitment, a rigorous four-step process, and the high cost of bad hires.
Sarah Cordiner shares her journey from teaching in a UK prison to building a multi-million dollar course creation business from remote Australia.
Charles Dean shares his journey from construction to AI, highlighting his early use of OpenAI Playground and the impact of ChatGPT on embracing AI technology.
This segment discusses the challenges and considerations in moving a website, including load speed issues and brand refresh, with tips for business owners on future-proofing their sites.
Dean Keating discusses how District 32 creates a supportive environment for business growth through education and like-minded connections, drawing from his experience selling solar-powered radios in challenging conditions.