Masset - Content Amplified
498 episodes listed below
Practical content strategy for revenue-minded marketers.
Content Amplified turns practical marketing and enablement problems into focused interviews with practitioners. Episodes move quickly from broad ideas like generative AI search, seller adoption, and data storytelling into process, distribution, and revenue from content.
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Content Amplified is a short, interview-driven show about getting more business value from marketing content. It sits squarely in the world of marketing, sales enablement, and go-to-market execution. The format is simple: a focused question, a practitioner answer, and a follow-up that pushes toward process. That rhythm gives the show its usefulness. Episodes rarely stay at the level of content as a vague brand asset. They ask what happens next. How does a seller use it? Where does it live? What metric proves it matters? What makes a buyer trust the story? Recent conversations cover discovery calls, data narratives, generative AI search, partner-led proof, seller adoption, distribution, and the line between training and true enablement. The show is also willing to challenge volume for volume's sake. In the conversation with Jessica, content becomes a shortcut for sellers rather than extra homework. In the episode with Jason, enablement is treated as a revenue system that needs executive buy-in, clear metrics, and operational credibility. Kirsten's episode turns data into a practical narrative problem: interesting information is not enough unless people understand what to do with it. Rich's conversation looks at generative AI search as both a threat and an opening, especially for marketers who have spent years writing around Google. Leslie's episode keeps distribution at the center, reminding marketers that content quality alone does not create reach. Roisin brings a broadcast mindset to B2B, connecting presentation standards, audience trust, and the rising noise around digital events. The show works because it is conversational without drifting. It validates the guest, restates the idea in plain language, then asks how it actually works in a team, a funnel, or a sales process. For listeners who live inside marketing calendars, enablement plans, campaign reporting, and content operations, that practicality is the point.
Made for: Built for B2B marketers, sales enablement professionals, demand generation teams, product marketers, and go-to-market teams who need content to support real buyer and seller behavior. It suits listeners who prefer practical operating lessons over broad marketing inspiration.
What sets it apart: The show keeps each conversation close to the point of use: discovery, distribution, seller workflow, data storytelling, and revenue from content. Its bonus Content to Close episodes add a sharper enablement lens without changing the practical, interview-led format.
Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.
This is where your content calendar gets asked whether anybody besides your company actually cares.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Discovery works best when the buyer starts recognizing the issue for themselves.
The episode frames discovery as a way to help a buyer connect the dots, rather than simply trading questions and answers. It is at its strongest when it stays with the moment a client starts recognizing the issue on their own, which makes the selling feel more natural and less…
Practical enablement advice that treats content as a shortcut, not homework.
Content Amplified uses its Friday bonus slot to shift from marketer interviews toward enablement experts, with Jessica keeping the focus on day-to-day sales enablement.
Sales enablement is treated as a revenue function, not just training.
The episode frames sales enablement as part of revenue, not a side training effort, and Jason's background in health care and software as a service gives the discussion some credibility.
B2B content works best when it speaks to the customer, not just the company.
The episode takes on a familiar B2B content problem: too much of it sounds like a company talking to itself. It keeps returning to the customer journey, with the case that content lands better when it reflects what people care about at each stage, what they are worried about,…
A practical case for real stories first and AI for routine work.
The episode makes a plainspoken case for starting with a real story, whether that comes from customer success, company history, or a B2C experience. AI fits best as the helper for repeatable work, while the parts that need judgment stay human.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Nick joins episode 10 with a real discovery problem: how do sellers keep the questions useful without turning the call into a bottomless dig?
Content Amplified host Benjamin interviews Rich Misi, who has worked in SEO for 20 years with brands including Hyatt, Cars.com, Groupon, and Whirlpool.
This episode explores how to foster creativity and innovation in seemingly mundane industries through an interview with Logan Friedman, the global head of SEO at ManyChat.
The episode features Jessica, a 13-year enablement veteran, discussing operational content strategy for driving revenue.
A 20-year marketing veteran shares insights from publishing a book, discussing how it reshaped his understanding of marketing, budget constraints, and career journey.
An interview with marketing executive Natalie Cunningham about balancing content marketing goals and metrics.
Host Ben interviews Jason, a 25-year healthcare sales and enablement veteran who built the sales training function at Abbott and several other medical device companies, on how to reframe sales enablement as a revenue driver rather than a training cost center.
An interview with marketing expert Leslie about her background and insights on content marketing and distribution.
Roshin Hunt, senior director of product marketing at Great Place to Work, explains how a decade in Irish television and radio production shaped her approach to B2B marketing.
This episode introduces a new Friday series called Content to Close, featuring an interview with Claire about her sales background and business transformation work.
An interview with a research expert about using AI for high-level strategy and trend analysis in marketing.
An interview with a marketing director about her workflow for repurposing content from remote interviews.
Host Ben interviews Nick Centera, a marketing director in the utility-scale renewable energy industry with 10-12 years of experience who transitioned from film and cinematography, about how to create B2B content that customers actually care about rather than a 'glorified pamphlet' of company features.
This episode explores how to create personalized customer journeys at scale to cut through marketing noise, featuring insights from Jessica, a marketing director with 20 years of experience.
This episode discusses how to build a content engine around real customer voices, featuring an interview with a marketing director.
An interview with Instagram expert Jen Herman about leveraging Instagram for B2B marketing and content strategy.
Mandy Arola, Director of Marketing at Nashville Software School, discusses using AI to create authentic, human-centered content.
Interview with Amy Milner about using client case studies to drive B2B lead generation and specialize marketing efforts.
This episode discusses how human insight and experience provide a competitive advantage over AI in creating thought leadership content, featuring an interview with a clean energy expert.
An interview discussing how to leverage AI tools like custom GPTs for marketing efficiency.
This episode features an interview with Jennifer Halsey discussing six strategic pillars to enhance content marketing effectiveness and drive revenue, drawing from her extensive experience in industrial cybersecurity and marketing.
An interview with a food marketing expert discussing loyalty programs and content strategies for brands.
Interview with a marketing strategist about building content that connects without chaos.