cc: Life Science Podcast

Chris Conner

291 episodes listed below

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In their own words

How will AI, CRISPR, CGT and other new technologies impact life science? I'm following my curiosity. Follow along with me. cclifescience.substack.com

As heard by us

Based on 6 episodes we listened to · September 2026

Chris Conner makes the organizational and commercial work surrounding science unusually concrete.

Chris Conner keeps returning to the point where scientific work meets the organizations that have to explain, fund, sell, and sustain it. The interview format gives cc: Life Science Podcast room to connect science communication with concrete business decisions, from responding…

Read our full review in PlayNext →

Why you'd press play

The scientist has to sell now; Chris Conner asks how you get past the wince.

Press play if you want

  • to hear how a reluctant scientist can learn to sell without pretending to be someone else
  • to rethink a marketing budget when funding uncertainty makes every expense feel exposed
Read the full recommendation in PlayNext →

Talks about

Best episodes of cc: Life Science Podcast

Short reviews from the PlayNext desk, based on the episodes we processed.

Life Science Sales - Old Way vs New Way

A practical look at how life science sales teams can take some of the busywork off the plate.

Harrison Wade makes a steady case for life science sales teams to rely on systems instead of pure hustle. He traces the older pattern of founder led selling, early reps, and a lot of manual work that drags technical people away from customers, then moves into how AI and…

Abdul Rastagar is Tired of the Marketing B******t

A sharp look at marketing noise, brand pushback, and the value of hiring well.

Chris Conner and Abdul Rastegar turn a familiar marketing headache into something concrete: plenty of opinions, not much signal, and the work of deciding which feedback deserves a response.

The Future of Biotech Marketing is Personality-Driven

Biotech sales, lead gen, and LinkedIn discipline shape a practical, useful episode.

TLDR biotech follows a path from a LinkedIn news roundup into a newsletter and then a service business, with a side thread about learning biotech sales on the fly.

How Founders Build Trust - A Lesson from Spiderman

Trust is framed as a founder problem, not a slogan.

It treats founder trust as a practical choice rather than a slogan, connecting it to origin, motive, and the reason a company exists in the first place.

Solving Multiple Problems With a Single Product

A cold-chain conversation about continuous tracking, customer problems, and why innovation still has to make business sense.

The piece follows a cold storage and cold shipping system, with Faizan Ahmed, founder and CEO of Invencify, laying out how the tracking stack functions and why it matters.

From the Lab to Sales: Heather Javier Made the Leap

A scientist-to-sales story that treats listening as the real competitive advantage.

Heather Javier presents the shift from scientist to sales as a lesson in listening, context, and restraint. She moves from biology at San Francisco State to Genentech's translational oncology work, including the exhausting mouse-house grind, and uses that path to show why…

Disruptive Products Require a Different Sales Process

A practical look at selling science when the market has no category yet.

Chris Conner talks with Brian Jamison and Chris Morrison about a basic problem in disruptive tech: how to sell something when there is no familiar category to point to.

How Can Organizational Cultures Impact Society at Large?

Culture work here feels practical, human, and less abstract than it first sounds.

Michaela Auld treats organizational culture as something that reaches past the office, and Chris Conner keeps the discussion tied to day to day work.

Podcasts like cc: Life Science Podcast

Episodes

  1. 1

    Elevating Scientists and Science in the Public Eye through Communication and Marketing

    Hidden gem

    Elizabeth Schaub, CEO of High Touch Group and author of The Giant's Ladder, argues that life science companies should make scientists visible as cultural icons instead of leaving them inside journals.

    ·38m·2 clips
  2. 2

    From "None" to One: Tiffany Payne on Marketing, Courage, and Doing the Right Thing

    Hidden gem

    Tiffany's badge said none.

    ·31m·1 clip
  3. 3

    Bringing Swagger to Ontario Life Sciences

    Hidden gem

    Chris Burnett, president of All Good Marketing and adjunct professor at Kent State University, argues that Ontario life sciences already have the education, infrastructure, and talent to compete globally.

    ·32m·2 clips
  4. 4

    The Future of Biotech Marketing is Personality-Driven

    Hidden gem

    Chris Conner talks with Anis Fahandij-Sadi about the path from science into sales.

    ·31m·1 clip
  5. 5

    How Founders Build Trust - A Lesson from Spiderman

    Hidden gem

    Chris Conner interviews Tino Chow, founder and CEO of Giant Shoulders, about how medtech and life science founders build trust before they have credibility.

    ·33m·2 clips
  6. 6

    From Bicycles to Biotech: Joachim Eeckhout on Creative Content and Building Trust

    Hidden gem

    Chris Conner talks with Joachim Ikut, founder of LaBiotech and voice behind The Science Marketer, about how a 2012 biotech blog became a European media company.

    ·31m·2 clips
  7. 7

    Branding: Start Early but Think Long-Term

    Hidden gem

    Chris Conner talks with Meg Schlabs about branding as a careful, collaborative process.

    ·36m·2 clips
  8. 8

    What Are Those RNA Modifications Doing for Gene Regulation?

    Hidden gem

    Gudrun Stengel, CEO and co-founder of Alita Biosciences, explains how RNA modifications affect alternative splicing, translation initiation, RNA trafficking, and messenger RNA half-life.

    ·28m·1 clip
  9. 9

    Life Science Sales - Old Way vs New Way

    Hidden gem

    Chris Conner interviews Harrison Wade, co-founder of Succession Bio, about the shift from old-school life science sales to a more automated model.

    ·31m·2 clips
  10. 10

    Solving Multiple Problems With a Single Product

    Hidden gem

    Faizan Ahmed talks about Invencify's cold storage and cold shipping unit.

    ·36m·2 clips
  11. 11

    Abdul Rastagar is Tired of the Marketing B******t

    Abdul Rastegar discusses cutting through marketing BS, focusing on outdated processes, pricing transparency, and the importance of thought leadership.

    ·29m·2 clips
  12. 12

    Relational Resilience: Navigating Conflict vs. Resolving It

    Hidden gem

    Deb Nathan introduces conflict navigation as a paradigm shift from resolution, emphasizing relational resilience in team dynamics.

    ·32m·1 clip
  13. 13

    Can AI Improve Success in Drug Development?

    Chris interviews Petrina Kamenek from Insilico Medicine about using AI to improve drug development success rates, covering topics like target identification, molecule design, clinical trial patient stratification, and applications in herbicide development.

    ·31m·2 clips
  14. 14

    How We Solve Seemingly Impossible Problems

    The episode opens with a question about what first pulled the guest toward science.

    ·38m·2 clips
  15. 15

    The Art of Protein Engineering

    Hidden gem

    Carter Mitchell, CSO of Kemp Proteins, says the company has spent about 30 years building protein solutions and now combines protein engineering, machine learning, artificial intelligence, and quantitative analytics.

    ·21m·1 clip
  16. 16

    Responding to Disruptions in Scientific Funding

    Hidden gem

    Elizabeth Schaub says Fierce reported more than $1.8 billion in NIH cuts and 684 grant programs wiped out, which she links to a slow damage cycle in basic research, preclinical work, and future health care innovation.

    ·1h 1m·4 clips
  17. 17

    Get Over Your Worry About Sending Cold Emails

    Hidden gem

    Chris Conner speaks with Nick Clare, co-founder of Succession and co-host of the SalesDNA podcast, about how a scientist ended up in sales after being made redundant while his wife was 14 weeks pregnant with their third child.

    ·25m·1 clip
  18. 18

    From the Lab to Sales: Heather Javier Made the Leap

    Hidden gem

    Heather Javier, a genomic sales specialist at Roche, describes moving from a biology degree at San Francisco State and lab roles at Genentech, UCSF Diabetes Center, and City of Hope into sales after a year of networking on LinkedIn.

    ·39m·2 clips
  19. 19

    The Longer, Short Way to Sales Success

    Hidden gem

    Max Gilbert of T-Ferret Consulting works with startup founders selling hardware, software, and services into biotech, healthcare, and life sciences, especially people with engineering, science, or medical backgrounds who have never done sales.

    ·36m·2 clips
  20. 20

    Storytelling vs. Math: How Narratives Shape Biotech Investment Decisions

    Hidden gem

    Julian Willard, a board advisor and strategist for biopharma leaders, argues that small molecules are undervalued even though FDA data from 2009 to 2023 shows they made up 73% of new drug approvals.

    ·38m·2 clips
  21. 21

    Process Optimization for Alternative Proteins Using Adaptive Learning

    ·21m
  22. 22

    Jeremy Elser - Biology and LLMs Meet in the Lab

    Hidden gem

    Jeremy Elser, head of science operations at Talenteer and CEO of Ship of Theseus, connects anti-aging research to a philosophical ship-paradox and says his goal is to keep the body rebuilding itself.

    ·20m·1 clip
  23. 23

    Disruptive Products Require a Different Sales Process

    Hidden gem

    Chris Morrison of Via Veris and Brian Jamison of Diagnostic Biochips talk about selling a disruptive neural-probe platform that measures action potentials, or the sequence and timing of “ones and zeros” from neurons.

    ·36m·2 clips
  24. 24

    Preventing SUDEP with Smart Sleep Technology

    Hidden gem

    Norman Wen, CEO of Soteria, describes the Chorus bed, a self-positioning sleep system built around SUDEP prevention and AI-driven posture detection.

    ·27m·1 clip
  25. 25

    Cooler Neighbors: Reinventing PCR

    Hidden gem

    Chris talks with Jan Juveno, director of product at N6 Tech, about Icon PCR and why the company thinks a 30-year-old step in genomics still needs redesigning.

    ·29m·1 clip
  26. 26

    How Can Organizational Cultures Impact Society at Large?

    Hidden gem

    Michaela Auld, founder and chief culture officer of the WorkWell Studio, argues on Life Science Marketing Radio that organizational culture can affect society beyond the walls of a company or agency.

    ·46m·3 clips
  27. 27

    From Nightlife to Life Science: Building Community and Strategic Narratives

    Oliver Pierce opens with Apista Life Sciences' life-science brief.

    ·40m·1 clip
  28. 28

    The Future of Science Marketing: AI, Upskilling, and Human Connection

    Hidden gem

    Chris Conner speaks with Isabel Verniers.

    ·38m·2 clips
  29. 29

    ALFC Double Feature - Making Lateral Flow Accessible Everywhere

    Hidden gem

    Chris Conner frames this ALFC double feature around two companies showing practical ways to make lateral flow testing easier to use: Otomo Diagnostics and EaseBio.

    ·29m·2 clips
  30. 30

    Beat the Clock: Finish Clinical Trials Faster

    Hidden gem

    Jin Kim, CEO and founder of Miracle, says his company integrates clinical trial systems into one real-time dashboard and has helped some phase two and phase three studies finish 3–4 months ahead of schedule.

    ·29m·2 clips
  31. 31

    Mindset: The Culture You Create Within Yourself

    Oct 24, 2024·19m
  32. 32

    Sparking Creativity: Innovation Begins with Observation

    Oct 9, 2024·32m
  33. 33

    Simplifying the Review and Approval Process

    Oct 2, 2024·34m
  34. 34

    Holding on to Soul in Life Science

    Sep 25, 2024·36m
  35. 35

    Exploring the Epigenetic Landscape with the Six-Base Genome

    Sep 18, 2024·36m
  36. 36

    A Year in Space: Varda’s Capsule Returns

    Sep 11, 2024·23m
  37. 37

    Leadership, Culture, and the Art of Building a Life Sciences Startup

    Aug 28, 2024·39m
  38. 38

    Hydrosomes: Tiny Bubbles with Huge Potential

    Aug 21, 2024·28m
  39. 39

    From Scientist to Consultant by Way of Curiosity

    Aug 7, 2024·24m
  40. 40

    How Understanding Motivations Impacts Success in Acquisitions or Investments

    Jul 3, 2024·27m
  41. 41

    The Importance of Brand Strategy

    Jun 26, 2024·52m
  42. 42

    Terran Biosciences is Developing New Regimens for Schizophrenia Therapies

    Jun 19, 2024·19m
  43. 43

    iBio's Comprehensive Approach to Antibody-Based Therapeutics

    Jun 12, 2024·19m
  44. 44

    How Can We Make Sample Collection More Patient-Centric?

    May 29, 2024·29m
  45. 45

    Communicating Science to Patients, Physicians and the Public

    May 22, 2024·41m
  46. 46

    A Promising Future for Organoid Research

    May 15, 2024·32m
  47. 47

    Vertical GPTs Will Change the Buyer's Journey

    May 8, 2024·22m
  48. 48

    Bacteriophage as Antimicrobials Against Group B Strep Infection in Newborns

    May 1, 2024·35m
  49. 49

    Ethylene and the Fresh Produce Supply Chain

    Apr 24, 2024·24m
  50. 50

    Building a Good Life Outside of Academia

    Apr 17, 2024·44m
  51. 51

    The 3 Rs and the Role of Small Animals in Research

    Apr 10, 2024·27m
  52. 52

    Vertical Farming Meets Design of Experiments

    Mar 27, 2024·23m
  53. 53

    Opportunities and Challenges: A Primer for Founders

    Mar 21, 2024·58m
  54. 54

    Walk and Talk with Susanna Harris

    Feb 26, 2024·37m
  55. 55

    Using ChatGPT to Optimize Your Market Geographically

    Jan 24, 2024·33m
  56. 56

    Breaking Through the Cannabis Cloud

    Jan 10, 2024·35m
  57. 57

    Commercializing Diagnostics: Engineering and Mindset

    Dec 27, 2023·36m
  58. 58

    Mining the Microbiome for Possibilities

    Dec 20, 2023·28m
  59. 59

    Helping Cancer Patients Navigate the Journey Based on Experience

    Dec 13, 2023·53m
  60. 60

    Expertise is Your Product. Selling it is Your Business.

    Dec 6, 2023·31m
  61. 61

    Accelerating Drug Discovery with Virtual Screening

    Nov 29, 2023·35m
  62. 62

    Unlocking the Power of Earned Media - A Freelancer's Perspective

    Nov 15, 2023·20m
  63. 63

    Crafting Narratives with AI Based on Data

    Nov 8, 2023·33m
  64. 64

    Revolutionizing Demos for Better Customer Experience

    Nov 1, 2023·27m
  65. 65

    Cultivating Climate Solutions with Microbial Cover Crops

    Oct 25, 2023·36m
  66. 66

    Commercializing Your Diagnostic

    Oct 18, 2023·27m
  67. 67

    What is a Liaison Research Organization?

    Oct 11, 2023·28m
  68. 68

    Metrics, Creativity and Imposter Syndrome

    Oct 4, 2023·33m
  69. 69

    Using the Voice of Customer to Design Consumer-Centric Diagnostics

    Sep 27, 2023·24m
  70. 70

    Rethinking Lab Workflows Impacts More Than Productivity

    Sep 20, 2023·26m
  71. 71

    From Tradition to Transformation: The Evolution of Hiring Practices

    Sep 13, 2023·33m
  72. 72

    Thinking Differently About Combating Antibiotic Resistance

    Sep 6, 2023·48m
  73. 73

    Valuing Startups: A Real Option Model for Binary Outcomes

    Aug 30, 2023·35m
  74. 74

    Corporate Communications: Setting a Frame for Conversations

    Aug 23, 2023·30m
  75. 75

    Advancing Precision Medicine in a Co-op Model

    Aug 16, 2023·29m
  76. 76

    Family Offices as a Source for Funding Life Science Start-ups

    Aug 9, 2023·33m
  77. 77

    Identifying Bacteria in Clinical Samples by Raman Spectroscopy and Machine Learning

    Aug 2, 2023·33m
  78. 78

    Pivoting and Storytelling Along the Founder's Journey

    Jul 26, 2023·31m
  79. 79

    The Importance of Science Communication in Public Health

    Jul 19, 2023·43m
  80. 80

    Pharmacoeconomics: Where do the numbers come from?

    Jul 12, 2023·35m
  81. 81

    Inspiring Engagement and Satisfaction at Work

    Jun 28, 2023·27m
  82. 82

    AI in High Content Analysis

    Jun 21, 2023·32m
  83. 83

    SAMPS Live! Glasgow June 12-13

    May 31, 2023·23m
  84. 84

    Your Investor Pitch Needs Help

    May 25, 2023·30m
  85. 85

    Wrangling Multiple AI Projects

    May 17, 2023·30m
  86. 86

    At the Heart of Culture is Trust

    May 11, 2023·30m
  87. 87

    Do You Know About Design of Experiments (DoE)?

    May 3, 2023·43m
  88. 88

    Transitioning from Service to Product

    Apr 26, 2023·23m
  89. 89

    The Difficulties of Diagnostic Development

    Apr 19, 2023·32m
  90. 90

    A Rabbi Walks into a Lab...

    Apr 12, 2023·31m
  91. 91

    Manufacturing Drugs in Zero Gravity

    Apr 6, 2023·25m
  92. 92

    De-extinction: The Why and the How

    Mar 29, 2023·31m
  93. 93

    Stem Cell Expansion Technologies

    Mar 22, 2023·30m
  94. 94

    Clinical Proteomics: What Does the Future Hold?

    Mar 8, 2023·33m
  95. 95

    Why is Cole Yancy Posting on LinkedIn Every Day?

    Feb 26, 2023·40m
  96. 96

    What Can You Do with 3.5 Million (de-identified) Health Records?

    Feb 22, 2023·31m
  97. 97

    Generative AI for Inspiration

    Feb 15, 2023·30m
  98. 98

    A Conversation About ChatGPT

    Feb 1, 2023·38m
  99. 99

    How to Produce a Podcast - Workflows

    Jan 25, 2023·41m
  100. 100

    What is FAIR Data and Why is it Important?

    Jan 18, 2023·37m
  101. 101

    SAMPS Awards - DOUBLE Box Set!

    Jan 11, 2023·49m
  102. 102

    Digital Health and Business Model Innovation

    Jan 4, 2023·26m
  103. 103

    The Strategy of Your Addressable Market

    Dec 14, 2022·30m
  104. 104

    Prevention as a Service

    Dec 7, 2022·33m
  105. 105

    Improving the Patient Journey

    Nov 30, 2022·33m
  106. 106

    Training AI for Drug Development

    Nov 23, 2022·27m
  107. 107

    Business Model Innovation

    Nov 17, 2022·23m
  108. 108

    Competitive Advantage of Information Architecture

    Nov 9, 2022·32m
  109. 109

    Intern for the Win-Win-Win

    Nov 2, 2022·17m
  110. 110

    Business Development for LifeSci Startups

    Oct 19, 2022·28m
  111. 111

    Writing for Thought Leadership

    Oct 5, 2022·44m
  112. 112

    Market Shaping and Staffing Commercial Pre-Launch

    Sep 21, 2022·35m
  113. 113

    Be Bold and Experiment

    Sep 7, 2022·37m
  114. 114

    Opportunities for Healthcare Innovations to Enable Aging in Place

    Aug 17, 2022·27m
  115. 115

    What Does Real Digital Transformation Look Like?

    Aug 10, 2022·27m
  116. 116

    Machine Learning in Drug Development

    Jul 27, 2022·34m
  117. 117

    Mission, Vision, Values, Systems

    Jul 20, 2022·37m
  118. 118

    Managing Distributors - The Long Game

    Jul 6, 2022·14m
  119. 119

    Switching Jobs in 2022? How to Prepare

    Jun 21, 2022·34m
  120. 120

    Customer Obsession

    May 25, 2022·44m
  121. 121

    What is a Data Strategy and Why You Need One

    May 11, 2022·26m
  122. 122

    AI from Winter to Spring

    May 4, 2022·36m
  123. 123

    Failure and Opportunity with AI in Life Science

    Apr 20, 2022·32m
  124. 124

    Essential Communication Skills in the World of Biotech Venture Capital

    Apr 13, 2022·30m
  125. 125

    Optical Applications in Life Science

    Apr 6, 2022·50m
  126. 126

    Marketing a Region: Growing Life Science in South Carolina

    Mar 29, 2022·42m
  127. 127

    3D Bioprinting

    Mar 22, 2022·31m
  128. 128

    Getting Around the Data Delusion

    Mar 15, 2022·38m
  129. 129

    Blockchain Basics

    Mar 8, 2022·35m
  130. 130

    Lily Elsner: SAMPS's Young Person of the Year

    Feb 28, 2022·23m
  131. 131

    Magic School Bus to Head of Strategy

    Feb 28, 2022·22m
  132. 132

    Remote Monitoring and Digital Health

    Feb 22, 2022·44m
  133. 133

    From Marketing Ketchup to Life Science: A Founder's Story

    Feb 8, 2022·33m
  134. 134

    Should Podcasting Be Part of Your Compliance Toolbox?

    Feb 1, 2022·24m
  135. 135

    Getting the Most Out of In-Person Events

    Jan 18, 2022·25m
  136. 136

    Personal Branding for Scientists

    Jan 4, 2022·27m
  137. 137

    Providing Physicians with Resources for Patient Support

    Dec 7, 2021·17m
  138. 138

    What's Happening in African Biotech?

    Nov 23, 2021·33m
  139. 139

    Impact Opportunities for Digital Marketers in Healthcare

    Nov 8, 2021·35m
  140. 140

    How to Sell an Idea Internally: Corporate Communications

    Oct 25, 2021
  141. 141

    AI for Digital Marketing in Healthcare

    Oct 13, 2021·34m
  142. 142

    Disease State Education: Content Marketing Pre-Launch

    Sep 22, 2021
  143. 143

    Writing About Science, Joyfully

    Sep 7, 2021
  144. 144

    Pushing the Limits in Creative Storytelling

    Aug 24, 2021
  145. 145

    How Can Sales People Engage with Customers Now?

    Aug 17, 2021
  146. 146

    From Scientist to Agency Owner via YouTube

    Aug 2, 2021
  147. 147

    Are You Pricing Your Life Science Products Correctly?

    Jul 13, 2021
  148. 148

    Why You Should Consider Reverse Mentoring

    Jun 21, 2021
  149. 149

    Resilience: Turning Disaster into Opportunity

    Jun 8, 2021
  150. 150

    Online Marketplaces and Multiple Value Propositions

    Apr 21, 2021
  151. 151

    Segment Marketing: Creating Campaigns Across Product Lines

    Apr 7, 2021
  152. 152

    Making the Most of LinkedIn

    Mar 8, 2021
  153. 153

    ResearchGate Survey of Scientist Purchase Behavior

    Feb 23, 2021
  154. 154

    Curiosity: a Superpower for Your Career

    Feb 9, 2021·24m
  155. 155

    Virtual Events Are Different: How to Ensure Success

    Jan 14, 2021
  156. 156

    The Competitive Audit: What and Why

    Dec 15, 2020
  157. 157

    New Marketing Tactics Stand Out in an Old School Industry

    Nov 16, 2020
  158. 158

    How Does a New Biotech Company Successfully Launch Its First Product?

    Oct 26, 2020·34m
  159. 159

    Incite Curiosity 20 Seconds at a Time with LinkedIn Stories

    Oct 19, 2020
  160. 160

    What Kind of Stories Should You Tell on Your Podcast?

    Oct 6, 2020
  161. 161

    What is a Sales Agent and Do You Need One?

    Sep 21, 2020
  162. 162

    Marketing to Life Scientists: When it's Different and When it's Not

    Jul 30, 2020
  163. 163

    Positioning and the Most Overlooked Opportunity

    Jun 3, 2020
  164. 164

    How to Create Authoritative Content That Matches Audience Intent

    May 19, 2020
  165. 165

    Elevating Innovation and Trust in Life Science

    May 5, 2020
  166. 166

    Selling in the Time of Covid 19 - Without Meeting Your Customers

    Apr 27, 2020
  167. 167

    The Life Science Talent Hunt - What's Happening?

    Apr 17, 2020
  168. 168

    Brand Storytelling in the Age of Corona Virus

    Mar 31, 2020
  169. 169

    How Culture Drives Marketing Tactics at New England Biolabs

    Feb 25, 2020
  170. 170

    Aligning Your Marketing Strategy with Business Strategy

    Feb 4, 2020
  171. 171

    Creating and Deploying Long Form Content for More Revenue

    Dec 3, 2019·26m
  172. 172

    Saving Money in Your Event Budget

    Nov 20, 2019·27m
  173. 173

    Bringing Strategy and Creative Together

    Nov 5, 2019·33m
  174. 174

    How Does C&EN Promote Content?

    Oct 22, 2019·23m
  175. 175

    Putting Structure Around Your Biotech Startup

    Oct 8, 2019·23m
  176. 176

    Understanding How Customers See Themselves

    Sep 24, 2019·28m
  177. 177

    Focusing Content on Customer Moments

    Jun 19, 2019·42m
  178. 178

    How to Maximize Site Traffic After a Big Announcement

    May 21, 2019·32m
  179. 179

    Messaging Strategy for Early Stage Biotechs

    May 7, 2019·34m
  180. 180

    Why Your Biotech Startup Needs a Product Manager

    Apr 23, 2019·31m
  181. 181

    Telling the Story of Your Organization

    Apr 9, 2019·20m
  182. 182

    Social Media Dos and Don’ts for Life Science Marketers

    Mar 26, 2019·38m
  183. 183

    Job Search Strategies

    Mar 11, 2019·29m
  184. 184

    Putting the Customer First in Your Campaigns

    Feb 26, 2019·30m
  185. 185

    Impactful Speaking for Emerging Leaders

    Feb 11, 2019·24m
  186. 186

    Video Strategy for Biotech Startups

    Jan 29, 2019·29m
  187. 187

    Setting Goals for 2019

    Jan 15, 2019·16m
  188. 188

    Let's Talk About Media Strategy

    Dec 11, 2018·29m
  189. 189

    LSIA Awards – CST Embraces Pragmatic Marketing for the Win

    Nov 28, 2018·19m
  190. 190

    A CEO Explains How to Be Disruptive

    Nov 12, 2018·31m
  191. 191

    How Are You Showing Up in a Conversation or on a Team?

    Oct 30, 2018·37m
  192. 192

    Media Relations and Scientific Storytelling

    Oct 16, 2018·40m
  193. 193

    Driving Sustainability into the Product

    Oct 1, 2018·41m
  194. 194

    Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines

    Sep 18, 2018·19m
  195. 195

    Using Power and Influence for Persuasion

    Sep 5, 2018·29m
  196. 196

    Give Your Audience a Happy Surprise with Geotargeting

    Aug 20, 2018·41m
  197. 197

    Best of LSMR: How to Find New Leads Through Social Media

    Aug 13, 2018·47m
  198. 198

    QIAGEN Switches to a Centralized Approach to Marketing Communications

    Jul 23, 2018·31m
  199. 199

    Narrative Storytelling

    Jul 9, 2018·22m
  200. 200

    Is Your Brand Invincible?

    Jun 25, 2018·34m
  201. 201

    Why You Should Implement a Digital Asset Management Tool

    Jun 12, 2018·29m
  202. 202

    The Importance of Understanding Your Customer

    May 29, 2018·30m
  203. 203

    Hamid Ghanadan: Three Changes to Make Your Marketing 10X More Effective

    May 14, 2018·39m
  204. 204

    Transparency and Corporate Storytelling

    Apr 30, 2018·30m
  205. 205

    Measuring Content Marketing for Life Sciences

    Apr 16, 2018·28m
  206. 206

    Using Google Analytics to Make Better Decisions

    Apr 2, 2018·23m
  207. 207

    Using Data to Discover Opportunities in Life Science Marketing

    Mar 21, 2018·24m
  208. 208

    How to Find New Leads Through Social Media

    Mar 5, 2018·47m
  209. 209

    Illumina Created a Podcast to Grow the Genomics Market

    Feb 20, 2018·30m
  210. 210

    How to Make Your Content Marketing 25% More Efficient

    Feb 6, 2018·24m
  211. 211

    Conversation Skills You Need to Get What You Want

    Jan 23, 2018·31m
  212. 212

    Understanding Your Brand with The Red Thread

    Jan 8, 2018·49m
  213. 213

    How Life Science Sales and Marketing Will Evolve with Artificial Intelligence

    Dec 22, 2017·33m
  214. 214

    Personalizing the Customer Experience via Web Portals

    Dec 12, 2017·22m
  215. 215

    The Importance of Market Share and How to Get It

    Nov 27, 2017·30m
  216. 216

    How Virtual Reality Will Change Life Science Marketing

    Nov 14, 2017·22m
  217. 217

    Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion

    Oct 30, 2017·31m
  218. 218

    40 Minute Sales Training: The Customer Buying Process

    Oct 16, 2017·38m
  219. 219

    How Waters Manages the Shift from a Technology Focus to a Customer Focus

    Oct 3, 2017·24m
  220. 220

    How Artificial Intelligence Can Dramatically Improve Your Pay Per Click Campaigns

    Sep 18, 2017·37m
  221. 221

    3 Marketing Lessons from an ESPN Podcast

    Sep 7, 2017·13m
  222. 222

    How You Can Become an Exceptional Leader

    Aug 21, 2017·38m
  223. 223

    Growing Your Business with Customer Loyalty Events

    Aug 14, 2017·38m
  224. 224

    Best of LSMR – Volume 3 – Content Marketing

    Jul 31, 2017·38m
  225. 225

    How A Content Strategist Collaborates with Peers to Master Execution

    Jul 17, 2017·38m
  226. 226

    Use an Editorial Calendar Like a Media Boss to Streamline Your Content Marketing

    Jul 3, 2017·41m
  227. 227

    Using Account Based Marketing and Sales to Find Untapped Potential Revenue

    Jun 19, 2017·33m
  228. 228

    Life Science Marketing Agencies: The RFP is Dead

    Jun 5, 2017·28m
  229. 229

    Connecting Life Science Marketing Budgets to Outcomes

    May 23, 2017·37m
  230. 230

    How Branding and Marketing Were Key to This Life Science Startup's Valuation

    May 9, 2017·20m
  231. 231

    How to Establish Authority by Helping Google Understand Your Niche

    Apr 25, 2017·38m
  232. 232

    Aligning Products and Communications with Customer Needs

    Mar 28, 2017·31m
  233. 233

    Can You Really Develop a Content Marketing Strategy in an Online Workshop?

    Mar 14, 2017·11m
  234. 234

    REPLAY: How the ACS Uses Content Marketing to Attract Scientists

    Feb 28, 2017·19m
  235. 235

    Why Hiring the Most Qualified Person Might Be a Mistake

    Feb 14, 2017·44m
  236. 236

    The Tables Are Turned: An Interview with Chris Conner

    Jan 30, 2017·39m
  237. 237

    How New England BioLabs Owns the Customer Journey

    Jan 3, 2017·54m
  238. 238

    REPLAY Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

    Dec 20, 2016·25m
  239. 239

    Content Production Challenges

    Dec 16, 2016·31m
  240. 240

    How Will the Sharing Economy Change the Market for Life Science Products?

    Nov 21, 2016·33m
  241. 241

    Heading to Where the Digital Puck is Going in Life Science Marketing

    Nov 7, 2016·25m
  242. 242

    Repurposing Content

    Oct 24, 2016·26m
  243. 243

    Why You Should Make Audio a Part of Your Life Science Marketing Mix

    Oct 11, 2016·32m
  244. 244

    Earned Media in Your Life Science Content Marketing Strategy

    Sep 26, 2016·34m
  245. 245

    Using Qualitative Research to Understand Your Life Science Customer

    Sep 12, 2016·36m
  246. 246

    How the ACS Uses Content Marketing to Attract Scientists

    Aug 30, 2016·19m
  247. 247

    How to Attract the Best Life Science Marketing Talent

    Aug 16, 2016·30m
  248. 248

    How to Use Archetypes for Differentiation and Internal Alignment

    Aug 2, 2016·34m
  249. 249

    REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process

    Jul 18, 2016·38m
  250. 250

    Best of LSMR - Volume 2 - New Approaches for Marketing to Scientists

    Jun 28, 2016·28m
  251. 251

    How Decision Engines Change the Life Science Buying Journey

    Jun 13, 2016·28m
  252. 252

    How to Steal Your Prospect’s Attention with Contextual Advertising

    May 31, 2016·31m
  253. 253

    Connecting the Dots Between Innovation and Value

    May 16, 2016·25m
  254. 254

    Making Customers Comfortable Online While Taking Bold Chances Offline

    May 2, 2016·46m
  255. 255

    Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

    Apr 18, 2016·25m
  256. 256

    How to Turn Customer Problems into Opportunities

    Apr 4, 2016·32m
  257. 257

    How Networking Creates More Career “Shots on Goal” – Tom Sellig

    Mar 21, 2016·24m
  258. 258

    Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing

    Mar 7, 2016·26m
  259. 259

    3 Things Investors Want Life Science Startup Founders to Know

    Feb 23, 2016·24m
  260. 260

    What Life Science Startups Need to Establish Their Brand

    Feb 8, 2016·33m
  261. 261

    Building a Life Science Blog for Professional Development (and 14,000 followers)

    Jan 25, 2016·32m
  262. 262

    Life Science Talent Market: Tips for Job Seekers and Hiring Managers

    Jan 12, 2016·35m
  263. 263

    Using Structured Content for a Personalized Customer Experience

    Dec 29, 2015·34m
  264. 264

    What Happens When Everyone Chooses Their Own Media Channels?

    Dec 14, 2015·42m
  265. 265

    Why Storytelling Matters to Life Science Marketers

    Nov 30, 2015·28m
  266. 266

    Best of LSMR - Volume 1

    Nov 24, 2015·31m
  267. 267

    What Life Science Marketers Can Do to Improve Their Skills

    Nov 16, 2015·27m
  268. 268

    Creating Online Experiences That Help Customers Engage with Your Brand

    Nov 9, 2015·34m
  269. 269

    How PerkinElmer Integrates Events with Marketing Automation to Improve ROI

    Nov 2, 2015·24m
  270. 270

    What You Absolutely Must Have to Make Marketing Automation Work

    Oct 5, 2015·29m
  271. 271

    How to Have a Conversation with Customers Using Marketing Automation

    Oct 5, 2015·38m
  272. 272

    How to Educate Investors on the Biology Behind Your Life Science Startup

    Sep 21, 2015·22m
  273. 273

    Marketing and Procurement Discuss Purchase Price vs TCO

    Sep 7, 2015·40m
  274. 274

    Can a Mobile App Provide Data About How Life Science Products Are Used?

    Aug 24, 2015·29m
  275. 275

    How to Plan and Build a Winning Social Media Marketing Strategy

    Aug 10, 2015·29m
  276. 276

    Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event

    Aug 3, 2015·13m
  277. 277

    How to Create a Remarkable Experience on Your Life Science Company Blog

    Jul 28, 2015·41m
  278. 278

    The Right Way to Start Your Digital Transformation

    Jul 14, 2015·47m
  279. 279

    How Zeiss Microscopy Developed a Successful Mobile App for Marketing

    Jun 29, 2015·41m
  280. 280

    How to Select a System for Anything and Be Successful

    Jun 15, 2015·28m
  281. 281

    Why Retargeting is a “Must Have” in Your Marketing Mix

    Jun 1, 2015·34m
  282. 282

    Why Marketers Should Be Mentors to Create Long Term Growth

    May 18, 2015·34m
  283. 283

    How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content

    May 4, 2015·34m
  284. 284

    Want Your Written Content to Attract More Business? A Copywriter Shares His Process

    Apr 20, 2015·38m
  285. 285

    Hamid Ghanadan Talks about Persuading Scientists and Content Marketing

    Apr 6, 2015·57m
  286. 286

    Growing Profits through Professional Development for Life Science Sales and Marketing

    Mar 23, 2015·25m
  287. 287

    Danny Ashton Reveals the Secrets of Successful Infographics

    Mar 10, 2015·32m
  288. 288

    I Asked a Scientist How MarCom Could Be More Helpful

    Feb 25, 2015·46m
  289. 289

    How to Change an Organization Through Marketing Communications

    Jan 18, 2015·38m
  290. 290

    REPLAY: How to Change an Organization Through Marketing Communications

    Jan 18, 2015·38m
  291. 291

    Trends and Best Practices for Video in Life Science Marketing

    May 17, 2014·10m