Real land deals, real operator problems.
Casual Fridays REI follows active land investors Adam Southey and Justin Sleba through the practical side of buying and selling land. The tone is casual, blunt, and field-tested, with deal stories that move from marketing systems to title problems, scams, easements, and everyday business pressure.
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Casual Fridays REI is a practical, conversational show about land investing from inside the business. Adam Southey and Justin Sleba frame land as a cash-flow niche, but the episodes are less glossy promise than running commentary from active operators. The show spends a lot of time on mail. Lists, postcards, blind offers, neutral letters, retouches, and automated campaigns all recur because outreach is treated as the engine of the business. The details matter. One conversation can move from a monthly mail goal to the reality of pulling far more data just to keep campaigns consistent. Another turns a marketing vendor’s multi-channel offer into a broader discussion about being visible across mail, digital, and search. Deals rarely stay tidy. The hosts talk through foreclosure choices, sheriff’s deeds, unusual seller situations, on-market versus off-market leads, and disposition creativity when the easy path is not available. They also linger on risk. A near wire-fraud loss becomes a lesson in identity checks, title-company safeguards, and how routine closings can still hide serious exposure. Easement problems, odd cabins, legal complications, and difficult seller circumstances give the show a steady sense of field friction. The mood is informal. Episodes can open with parenting weekends, vacation hangovers, browser trouble, background noise, or a health scare before returning to land. That personal looseness makes the business talk feel lived-in rather than scripted. The pacing is closer to two partners comparing notes than a seminar. It can be blunt and messy, but it is usually anchored by a concrete operational question: how to send more mail, protect a closing, handle a problem property, or keep moving when the market shifts. The show is especially useful for listeners who want to hear how land investors think while the problems are still active. It does not sanitize the work. It shows the interruptions, risks, repeated decisions, and practical systems behind a land business that keeps going anyway.
Made for: Built for land investors, real estate operators, and serious beginners who want practical discussion of mail, deal flow, closings, and seller issues. It best suits listeners who prefer informal shop talk over polished classroom instruction.
What sets it apart: The show stands out by turning current business problems into the episode structure: scams, easements, foreclosures, marketing tests, vacations, health scares, and market nerves all sit beside the deal mechanics. It feels like listening to active operators troubleshoot the week as it happens.
Entertaining Talk About Land Investing
Short reviews from the PlayNext desk, based on the episodes we processed.
The hosts work through foreclosure and a complicated Kentucky land deal.
Adam Southey and Justin Sleba get into the follow-up that can make land investing difficult when a borrower owes money. In one case, someone involved thinks foreclosure would be better.
Justin talks through a hospital stay and celiac diagnosis on a personal episode of Casual Fridays REI.
Casual Fridays REI takes a personal turn when Justin talks about a health scare. After walking pneumonia, he went through hospital tests and received three pints of blood. He says his hemoglobin was 7.2, just above the seven needed for release, and he went home on Sunday.
An intern's questions reveal the work behind a land investor's direct-mail schedule.
Keaton Hennessey arrives as Casual Fridays REI's newest intern with questions about direct mail for land investing. The hosts walk through a campaign that sends different pieces to the same list: postcards, letters and offers, spaced three to four weeks apart.
Short-term rental lessons from the operator side.
Adam and Justin interview Ryan from Zamplo about taking data to the next level for land investing, with a sponsor segment for Rocket Print and Mail.
Adam and Justin discuss the importance of mail in land investing and share personal anecdotes about a parent weekend trip.
Adam Southey and Justin Sleba discuss how rising fuel costs, title-company errors, delayed closings, and equipment failures create daily friction for land investors.
Adam and Justin discuss a near $56,000 wire fraud scam targeting their land investing business and how a title company's secondary ID check saved them.
Adam and Justin discuss taking a vacation and the concept of being a vacation entrepreneur in land investing.
Adam and Justin discuss unreasonable easement agreements in land investing, with a sponsor segment for Rocket Print Mail.
Adam Southey says a doctor’s call after lab work showed hemoglobin at 4.6 pushed him to the ER, where staff treated the result as critical.
Adam and Justin introduce their new intern Keaton Hennessey, discuss mail services, and preview upcoming digital ad strategies.
Adam and Justin discuss the importance of making uncomfortable decisions in land investing and promote Rocket Print and Mail's multi-channel marketing service.
Adam Southey and Justin Sleba introduce Josh Pierce, the cookie closer, and discuss the effectiveness of sending cookies as a closing strategy in land investing.
Adam and Justin interview Ryan from Zamplo about taking data to the next level for land investing, with a sponsor segment for Rocket Print and Mail.