Trust, reviews, and local signals drive the firm's growth playbook.
David Bogue and Robert Royer walk through a plain business truth: law firms grow through trust, referrals, and reviews. The strongest part is how grounded it stays.
Building Brands Podcast
Building Brands Marketing
53 episodes listed below
Listen to the show on
PRESS PLAY
Find your next episode
In their own words
Produced by Fresh Media Works for Building Brands Marketing
As heard by us
Based on 6 episodes we listened to · September 2026
Building Brands Podcast connects brand strategy to the practical decisions that shape customer acquisition, professional trust, and service-business growth.
Building Brands Podcast follows brand building where positioning meets operating detail. Robert Royer leads conversations with business and intellectual property attorneys, while Brayden Pope hosts the Policy and Profit interviews.
Why you'd press play
Neighborhood newspapers or RV point-of-sale partnerships? Your marketing plan gets unusually specific company.
Press play if you want
- to hear why an IP lawyer chose a yearlong neighborhood newspaper test and how she plans to measure it
- Robert Royer's take on the awkward business of asking clients for reviews
Talks about
Best episodes of Building Brands Podcast
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical case for letting operations, not slogans, do the talking.
Building Brands treats Allison DePaoli's conversation as a practical look at brand positioning in health insurance and marketing. She presents Alteak as a more modern, forward thinking alternative to traditional brokers, and that idea carries through the way the firm speaks to…
A practical look at how an underserved RV insurance brand uses search, partnerships, and point-of-sale presence to grow.
An RV insurance brand story works best when it stays close to distribution. Austin Green is presented as helping build Romley into one of the leading brands in recreational vehicle insurance, and the strongest section is the one that gets concrete about how buyers are reached:…
A grounded look at how a referral-driven legal practice grows across markets.
This episode traces Madhu's move from a solo practice, first called MK Singh Law, to Foundry Law Group, and uses that shift to show how a referral-heavy legal business takes shape as it grows.
Trademark protection meets the practical math of marketing, neighborhood fit, and client targeting.
Trademark protection sits beneath much of brand-building, and this conversation keeps that link grounded. Hannah Stitt, owner and attorney at Tectonic Law, is presented as an intellectual property lawyer at a business and IP-focused firm in San Francisco, working with companies…
A straightforward look at how a referral-driven law firm grows through trust, restraint, and experience.
Madhu, the owner and attorney at Foundry Law Group, tells a clear story of a firm that grew from MK Singh Law into its current form. The emphasis stays on trust, patience, and referrals, which fits a niche where caution matters.
Podcasts like Building Brands Podcast
The DigitalMarketer PodcastScalable Media NetworkMarketing war stories turned into usable playbooks.
The B2B Revenue Executive ExperienceCory Cotten-PotterRevenue leaders talking shop on AI, pipeline and value.
Episodes
- 1
Trademark Mistakes Businesses Make (and How to Avoid Them)
Hidden gemRobert Royer welcomes Hannah Stitt, owner and attorney at Tectonic Law, for a Legal Leader Series conversation about brands, intangible assets, and how a business-and-IP law firm serves clients.
·35m·2 clips - 2
Practical Legal Advice for Startups & Entrepreneurs
Hidden gemRobert Royer welcomes Madhu, owner and attorney at Foundry Law Group, to the Legal Leader Series.
·27m·1 clip - 3
Practical Legal Advice for Startups & Entrepreneurs
Hidden gemRobert Royer sits down with Madhu, owner and attorney at Foundry Law Group.
·27m·1 clip - 4
Building a Practice Without Burning Out
An interview with attorney Ryan Gregerson about founding and scaling a successful law firm.
Apr 7, 2026 - 5
What Startups Actually Need From Lawyers
An interview with attorney Anish Gupta about starting and scaling a fully remote law firm, Water Law.
Mar 31, 2026 - 6
Why Niche Wins in Insurance
An interview with insurance agency founder Dean Ballinger discussing the importance of defining a niche in the insurance market.
Mar 24, 2026 - 7
Building an Insurance Brand People Believe In
Host Brayden Pope interviews Michael Elth, founder of Wise Dollar Insurance, about his journey from accounting to starting his own insurance agency.
Mar 17, 2026 - 8
What Most Law Firms Get Wrong About Marketing
An interview with a partner at a boutique law firm for entrepreneurs, discussing the firm's unique approach to providing in-house counsel services on an as-needed basis.
Mar 10, 2026 - 9
How a Pandemic Accidentally Launched a Second Law Firm
Mar 3, 2026 - 10
The Author of “Poisoned” Which The Popular Netflix Documentary Was Based On
Feb 24, 2026 - 11
A New Approach to Medicare Insurance
Feb 17, 2026 - 12
Consistency, Automation, and Growth
Feb 10, 2026 - 13
Charis Campbell – Using Video to Convert Search Engine Strategies
Feb 3, 2026 - 14
Building Success One Step at a Time
Jan 27, 2026 - 15
What Works in Legal Marketing
Jan 20, 2026 - 16
Creating a Market Model That Doesn’t Currently Exist
Jan 13, 2026 - 17
Elevating Customer Experience
Jan 7, 2026 - 18
From Courtroom to Community: Building England Injury Law
Dec 30, 2025 - 19
Building Trust, Not Just Cases: Scott Frost on Client-Centric Law
Dec 23, 2025 - 20
Localized Branding In A Corporate World
Dec 9, 2025 - 21
Finding Opportunity in a Small Rural Market Through Niches and AI
Dec 2, 2025 - 22
Marketing Mastery for Service-Based Businesses
Nov 25, 2025 - 23
Staying Top of Mind: The Marketing Mindset That Changed Everything
Nov 18, 2025 - 24
How Referral Partnerships & Online Reviews Drive Law Firm Success
David Bogue treats firm growth as a trust business.
Oct 28, 2025·36m·3 clips - 25
No BS, You Get What You See
Allison DePaoli, founder of Alteak, discusses how her independent health insurance firm uses creative strategies to reduce costs and improve care for employers.
Oct 21, 2025·21m·2 clips - 26
Taking Advantage Of A Gap In The Market
Austin Green from Romley discusses how the company identified a gap in the RV insurance market, built digital-first products, and navigated marketing shifts like AI's impact on search.
Oct 14, 2025·29m·2 clips - 27
Scaling a Service Business Without Losing Your Core Values
Oct 7, 2025 - 28
Bilingual Branding and Bold Beginnings
Sep 30, 2025 - 29
Secrets of Legal Marketing: Building Trust & Authenticity
Sep 23, 2025 - 30
Turning Culture into a Marketing Asset
Sep 18, 2025 - 31
Control Your Future Today
Sep 10, 2025 - 32
Building a Successful Law Firm: Marketing, Webinars & Exit Planning
Sep 2, 2025 - 33
Niche Marketing: Increasing Revenue and Client Referrals
Aug 26, 2025 - 34
Creating a Monthly Subscription Model in Business Law
Aug 19, 2025 - 35
Setting Firm Partners Up For Success and How To Maximize a Referral Pipeline
Aug 12, 2025 - 36
Branding With The Best of Them: How a Firm Went From Hundreds To Thousands of Cases Per Year With a Real Marketing Strategy
Aug 5, 2025 - 37
How To Use a Foundation To Better Market Your Brand
Jul 29, 2025 - 38
The Importance of Authenticity in Legal Marketing
Jul 22, 2025 - 39
3 Kids, 2 Married Attorneys & 1 AI Tool You Don’t Want To Miss!
Jul 15, 2025 - 40
3 Kids, 2 Married Attorneys and 1 AI Tool You Don’t Want To Miss!
Jul 15, 2025 - 41
How To Create Demand Generation For a Niche In Legal Marketing
Jul 8, 2025 - 42
Family, Grit, and Legal Growth
Jul 1, 2025 - 43
Marketing Mistakes and How To Select The Right Legal Marketing Partner
Jun 24, 2025 - 44
Creating Law Content for Successful Demand Generation
Jun 17, 2025 - 45
Humanizing the Law: Alina’s Journey from Advocacy to Authentic Branding
Jun 10, 2025 - 46
Picking a Niche and Maximizing Market Share
Jun 3, 2025 - 47
Shifting Legal Perception with Purpose
May 27, 2025 - 48
Non-Competes & Legal Branding
May 20, 2025 - 49
Improving the Client Experience
Host Robert Breuer interviews attorney Tad Nelson about how his firm's big-city experience with small-town values shapes client relationships and brand reputation.
May 13, 2025 - 50
Doubling Down on Target Personas
Host Robert Breuer interviews attorney Anthony Robles about niche branding and building a successful law practice focused on representing men in family law.
May 6, 2025 - 51
How AI is Impacting Business Litigation Law
Host Robert Groyer interviews Ryan McComber about the founding and identity of litigation boutique Figari Davenport.
Apr 29, 2025 - 52
Family Law Branding
An interview with attorney Laura Fideli about building her family law brand and unique client approach.
Apr 22, 2025 - 53
LAW, LEADERSHIP, AND LEAD GROWTH
An interview with attorney Rochelle Fetty about building her law firm from scratch, discussing challenges and advice for aspiring entrepreneurs.
Mar 28, 2025