Bloom in Tech

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Media, entertainment, and tech in motion.

The gist

Bloom in Tech sits at the busy crossroads of entertainment, media, and technology. David Bloom mixes short analysis with industry conversations about streaming strategy, ad-supported video, creator events, Oscars campaigns, news feeds, and production tools.

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About Bloom in Tech

Bloom in Tech is a compact, industry-minded guide to the changing machinery behind media and entertainment. David Bloom frames each episode around a collision point: streaming meets advertising, movies meet platform strategy, creators meet live sports, or production technology meets filmmaking. The show is conversational but rarely loose. It keeps returning to the practical question of what a shift means for companies, creators, platforms, and audiences. One episode may examine how Apple TV+ uses Friday Night Baseball to step into advertising. Another may look at how Adweek thinks about podcasting as an extension of its publishing identity. Streaming is a major throughline. Bloom tracks connected TV, FAST channels, editorial placement on platform home screens, Oscar campaigns from services such as Apple TV+ and HBO Max, and the long shadow of day-and-date releases. He also follows the cultural side of platform change, including celebrity boxing, influencer events, music tie-ins, and the way young audiences treat spectacle as a blended media product. Interviews add detail. Andrew Walraven discusses Topico and a topic-centered approach to news feeds without comment noise. Neil Blomkamp talks through Demonic, volumetric capture, short films, videogames, and the creative difference between large theatrical projects and smaller online experiments. Mike Bechtel brings futurist language to corner-case problems, invention, corporate change, and the world after Covid. The show’s best moments come when Bloom connects a headline to the underlying distribution, monetization, or audience habit making it matter. It can be opinionated. It also stays grounded in the mechanics: data, experimentation, platform partnerships, pricing, promotion, and format design. Bloom in Tech is built for media professionals, tech observers, entertainment strategists, and curious listeners who want to understand why the screen economy keeps changing shape.

Made for: Bloom in Tech is for media, entertainment, advertising, and technology watchers who care about how platforms reshape culture and business. It also suits people tracking streaming, CTV, podcasting, and digital audience behavior.

What sets it apart: The show pairs timely media commentary with detailed conversations, so platform shifts are treated as business systems rather than buzz. Its range runs from Oscars and CTV placement to news-feed design, volumetric capture, and influencer fight events.

In their own words

I talk with (and about) smart, innovative people and companies in tech, media, entertainment, VR/AR, games, esports, AI, blockchain and advertising. I'm a long-time journalist and former studio executive. I write regularly for Forbes, Next TV, Tubefilter, and TVRev, and consult on communications and content strategy.

Why you'd press play

David Bloom stops a chief futurist at "corner case," saving you a very polite nod.

Press play if you want

  • to hear a filmmaker explain why smaller projects can bring you closer to making the art yourself
  • to see how a streaming platform's front screen can help a publisher get noticed
Read the full recommendation in PlayNext →
streaming service strategyconnected TV placementadvertising-supported mediaOscars and streaming platformspodcast network expansionnews feed designvolumetric capture and filmmakingcreator and influencer live events

Talks about

Best episodes of Bloom in Tech

Short reviews from the PlayNext desk, based on the episodes we processed.

Building A Better Streaming Service For Latin American MarketsAug 25, 2022

A grounded PlayNext review of how Latin American streaming services can use platforms, editorial placement, and data to reach viewers.

Latin America's streaming opportunity is the center of this PlayNext single-episode review, with AVOD and FAST treated less as buzzwords than as operating models for services trying to grow in the region.

It's An Ad's World: Apple TV+, Friday Night Baseball, Advertising, and Adweek's New Podcast NetworkApr 14, 2022

Bloom connects Apple's ad-heavy Friday Night Baseball moment to wider shifts in streaming, publishing, and podcasting.

Bloom in Tech uses a crowded run of advertising news to trace how Apple, streaming, and podcasting are starting to overlap. David Bloom begins with Friday Night Baseball, presenting Apple's ad-heavy move into live sports as more than a one-off product choice.

Taking The Oscars Online, And Talking With Topico CEO Andy WalravenApr 2, 2022

A clear discussion of moving news from person-led feeds into topic-led rooms, with the Oscars as the opening hook.

Bloom in Tech opens with the Oscar ceremony, then widens into a discussion of entertainment, technology, media, and the way news reaches people.

Writer-Director Neill Blomkamp On 'Demonic,' Volumetric Capture, Videogames and His Next ProjectsAug 19, 2021

Neil Blomkamp discusses Demonic, volumetric capture, and the creative tradeoffs between intimate experiments and larger productions.

Neil Blomkamp's return to feature-length filmmaking gives the episode a clear throughline: what changes when art moves across budgets, formats, and production scale.

The World After Covid With Deloitte Chief Futurist Mike BechtelJun 9, 2021

Mike Bechtel argues for invention aimed at stubborn problems, with need and utility setting the direction.

This Bloom in Tech episode looks at life after the pandemic through Mike Bechtel's focus on invention, adaptation, and the judgment behind what should be built next.

Podcasts like Bloom in Tech

Episodes

  1. 1

    Building A Better Streaming Service For Latin American Markets

    David Bloom moderates an OTT.x panel with Adam Waltuk of Televisa Univision, Alana Sofko of Chicken Soup for the Soul Entertainment, Nash Harrington of Vizio, and Srini from Amagi on AVOD, FAST, and Latin American streaming.

    Aug 25, 2022·39m·3 clips
  2. 2

    It's An Ad's World: Apple TV+, Friday Night Baseball, Advertising, and Adweek's New Podcast Network

    Hidden gem

    Apple TV Plus's Friday Night Baseball debut is the episode's clearest example of how live sports, advertising, and Apple News Plus are colliding, including a 30-second ad placed before a 37-second highlight.

    Apr 14, 2022·29m·2 clips
  3. 3

    Taking The Oscars Online, And Talking With Topico CEO Andy Walraven

    Hidden gem

    David Bloom opens Bloom in Tech by asking when the Oscars telecast becomes a streaming-mostly event, after citing Nielsen's 56% year-over-year viewership increase for ABC and Apple's Coda winning Best Picture.

    Apr 2, 2022·47m·3 clips
  4. 4

    Which Streaming Services Are Set For Big Oscar Night Wins?

    Mar 25, 2022·17m
  5. 5

    Streaming Services Head For A Big Oscar Night

    Mar 25, 2022·17m
  6. 6

    Writer-Director Neill Blomkamp On 'Demonic,' Volumetric Capture, Videogames and His Next Projects

    Hidden gem

    ["David Bloom talks with Neil Blomkamp about Demonic, a COVID-era horror film built around volumetric capture, a game engine, and a 19- or 20-day shoot that keeps the final image in camera.", "Blomkamp says the film exists because Hollywood paused during COVID-19, and he turned a small self-financed idea into a $1.9 million project that needed four days of volumetric capture and three or four months of compute work.", "He breaks down why the movie embraces glitches, why he wanted a sense of unsettled dread, and how a priestly SWAT team and a Vatican tech-buying idea fit the story's science-fiction side.", "The conversation also covers a larger science-fiction script he has already written, his work with Godzilla Games in Kiev and Frankfurt, and his plan to let fans explore or recut Oats Studio material on Steam and in VR."]

    Aug 19, 2021·29m·2 clips
  7. 7

    The Logan Paul-Floyd Mayweather 'Fight' And The Celebrity-Sports-Live Event Mashup

    Jun 11, 2021·10m
  8. 8

    The World After Covid With Deloitte Chief Futurist Mike Bechtel

    Hidden gem

    David Bloom talks with Mike Bechtel, Deloitte's chief futurist and a University of Notre Dame professor, about a World Economic Forum report on life after COVID.

    Jun 9, 2021·1h 5m·4 clips
  9. 9

    Maestro Media's Javon Frazier on Marvel, the Binding of Isaac, Umbrella Academy, and Creating Spinoffs Fans Love

    Apr 9, 2021·36m
  10. 10

    Tastemade CEO Larry Fitzgibbon On Streaming Video's Watershed Year And What's Next

    Mar 8, 2021·45m
  11. 11

    Streaming Video Year-End Grades And 2021 Trends To Watch

    Jan 4, 2021·31m
  12. 12

    HBO Maxes Out Movie Gambit As WarnerMedia Faces An Expensive, Transformative 2021

    Dec 9, 2020·12m
  13. 13

    The Role of Social Media In Our Elections Still Needs A Lot Of Work

    Nov 4, 2020·16m
  14. 14

    Lessons From Quibi's Fall, And Curio's Govind Balakrishnan On Subscription Audio

    Oct 26, 2020·45m
  15. 15

    Tubi Chief Content Officer Adam Lewinson On AVOD Streaming's Big Years

    Sep 19, 2020·40m
  16. 16

    How Hollywood's Most Important Labor Day Weekend Ever Sets Up Film's Future

    Sep 7, 2020·14m
  17. 17

    Oscar Winner Walter Murch On 'Coup 53' And The British Secret Agent Who Overthrew Iran's Government

    Aug 31, 2020·38m
  18. 18

    Disney, NBCU and ViacomCBS Make It A Red Letter Week in Streaming History

    Aug 9, 2020·15m
  19. 19

    Universal and AMC Turn The Movie Business, And Maybe Streaming, Upside Down

    Jul 31, 2020·17m
  20. 20

    Grading the Big Video Streaming Services in Quarter 2, 2020

    Jul 24, 2020·39m
  21. 21

    Paket Media's Raffi Bagdasarian On Solving Subscription Video's Sign-In Chaos

    Jun 18, 2020·53m
  22. 22

    Building and Buying Into the Metaverse with Peter Levin Of Griffin Gaming Partners

    May 17, 2020·1h 3m
  23. 23

    Ken Jennings, Richard Garfield, Half Truth The Game, and Studio71 CEO Dan Weinstein

    May 10, 2020·56m
  24. 24

    Duncan Trussell on Netflix's Animated Mind Trip "The Midnight Gospel"

    May 3, 2020·55m
  25. 25

    Facebook's Phil Ranta on The Booming Opportunities for Video Game Influencers

    Apr 13, 2020·54m
  26. 26

    Talking With UTA Chief Innovation Officer Brent Weinstein on Hollywood And The Pandemic

    Host David Bloom discusses the impact of COVID-19 on media and tech, and introduces a new online conference series with a one-on-one interview with UTA's chief innovation officer.

    Apr 3, 2020·46m
  27. 27

    How Social Media Creators Can Thrive, And Help The Rest of Us Survive, The Pandemic

    Mar 19, 2020·13m
  28. 28

    Influencer Marketing Takes Center Stage, with Former Nike Exec Drieke Leenknegt and CreatorIQ CEO Igor Vaks

    Host David Bloom discusses influencer marketing trends, new privacy laws, and Google's cookie phase-out with industry experts.

    Mar 10, 2020·49m
  29. 29

    My Meta-Podcast About Podcasting, iHeart CEO Bob Pittman , And My Essay On Sticks, Boxes and Gratitude

    Feb 16, 2020·30m
  30. 30

    Quibi's Oscar Coming-Out Party Was Big But Can Its Ad Blitz Buy Success?

    Feb 13, 2020·11m
  31. 31

    Why Awards Season Will Never End For Netflix And Other Streaming Services

    Feb 7, 2020·12m
  32. 32

    Deepfake Videos And A Divisive Election Are Both Upon Us. What Could Go Wrong?

    Jan 16, 2020·12m
  33. 33

    Disney+, Apple TV+ Enter Dangerous New Territory: The Churn Zone

    Jan 8, 2020·12m
  34. 34

    The Coming Deluge Of College Athlete Influencers, and My Panel On The Influencer Lifestyle With YiZhou, Brendan Kane, Bruna Nessif And Others

    A discussion about the challenges and trends in live streaming, including creator burnout and audience engagement strategies.

    Nov 30, 2019·1h 13m
  35. 35

    The Lessons Claire Wineland Taught Us And Why Nick Reed Had To Make Her Documentary

    Oct 20, 2019·33m
  36. 36

    Power's Changing Face, And How OTT Video Services Can Attract More Subscribers

    Oct 4, 2019·47m
  37. 37

    How Apple's TV+ Could Get 100 Million Users, Plus Philo's COO On Making A Skinny Bundle Make Sense

    Sep 21, 2019·23m
  38. 38

    Making Online Video Pay, Whether You're Apple Or Niche Providers

    Sep 12, 2019·18m
  39. 39

    The Worldz Conference and Helping Brands and People Tell Their Stories Better

    Sep 10, 2019·27m
  40. 40

    Netflix Triples Down On Theatrical Runs For its Biggest Oscar Hopefuls, And It Should

    Aug 29, 2019·13m
  41. 41

    Jeopardy King Ken Jennings and Magic The Gathering Creator Richard Garfield On Their New Game "Half Truth"

    Aug 23, 2019·26m
  42. 42

    ViacomCBS, Tumblr and Houseparty: The Companies We Keep, And Those We Can't

    Aug 15, 2019·12m
  43. 43

    Ninja Remixes The Gamer Live-Streaming Business With His Stunning Leap To Microsoft

    Aug 8, 2019·14m
  44. 44

    Netflix's Stumble And How Tubi Can Thrive Amid The Streaming Wars

    Jul 29, 2019·43m
  45. 45

    World of Wonder Co-Founders On RuPaul, DragCon, Retail and Subscription Video

    Jul 19, 2019·26m
  46. 46

    Joey Graceffa Really Doesn't Want To Direct

    Jul 15, 2019·17m
  47. 47

    Gamers Outreach Founder Zach Wigal On Helping Sick Kids

    Jul 9, 2019·25m
  48. 48

    Going Digital Means We Lose A Way To Share Culture Together

    Jul 4, 2019·9m
  49. 49

    EDM Duo Vicetone On Dance Music In Nashville, Videogames And Their Big Asia Tour

    Jun 25, 2019·27m
  50. 50

    Danny DeVito and Michael Douglas On Producing TV And Film Together For 50 Years

    Jun 19, 2019·1h 11m