
B2B Community Builder Show (formerly Chief Executive Connector)
150 episodes listed below
Relationship-led growth for category-minded B2B operators.
The gist
B2B Community Builder Show treats community as a business development system, not a side project. Episodes move between customer language, trust in an AI-heavy market, public speaking, category design, and the growing role of business evangelists.
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About B2B Community Builder Show (formerly Chief Executive Connector)
B2B Community Builder Show is a business development podcast built around a strong conviction: companies grow more durably when they create belief, trust, and community around the problem they solve. It is not a generic marketing conversation. The show keeps returning to the mechanics of relationship-driven growth, from homepage copy to public speaking to category design. Its episodes often feel like a founder thinking out loud with smart practitioners nearby. That gives the show a useful looseness. Ideas are not only presented; they are questioned, mapped, revised, and connected back to daily operating work. Joe Martin’s appearance turns a website’s first sentence into a full customer-acquisition problem, grounded in buyer interviews, competitor research, first-response emails, surveys, and reviews. Bryan Kramer’s episode reframes AI-era marketing around trust, with credibility, reliability, transparency, intimacy, and vulnerability treated as business assets. Terry Weaver’s conversations bring in entrepreneurship, storytelling, attention, stages, and the uneasy value of being known. Ethan Beute’s appearance gives the chief evangelist role a sharper shape: a human bridge between market education, customer stories, authority, and trust. The show is especially interested in companies trying to explain a new category or challenge a stale status quo. Category design is a recurring obsession, and it gives many episodes their strategic spine. Community is treated less like a group and more like a source of referrals, validation, marketing content, product feedback, and shared conviction. Some episodes include open mic sessions, event previews, and promotional beats, but the best material comes from the live problem-solving. The pacing can be informal and personal. It can also become unusually specific. That mix suits CEOs, CMOs, rainmakers, community professionals, content strategists, and business development leaders who want more than funnel talk. The show’s recurring thesis is clear without being sterile: relationships beat transactions when a company has the patience to build around them.
Made for: For CEOs, CMOs, rainmakers, community professionals, content strategists, and business development leaders building trust-heavy B2B companies. It especially suits operators trying to turn expertise, events, content, and community into real market momentum.
What sets it apart: The show connects category design, business evangelism, and community building in practical operating language. It stands out by turning abstract growth ideas into live working sessions about copy, trust, stages, positioning, and relationship systems.
In their own words
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers. Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
As heard by us
Based on 6 episodes we listened to · September 2026
Practical conversations show how founders can turn credibility, clear positioning and sustained relationships into a business development system.
B2B Community Builder Show turns business development into a conversation about trust, attention and relationships. Interviews and open-mic discussions move between company evangelism, category design, public speaking and website copy, with the host repeatedly asking how an idea…
Why you'd press play
Category design gets practical enough to make you reconsider the sentence atop your homepage.
Press play if you want
- to turn trust, credibility, and human warmth into something more useful than a brand manifesto
- to hear business evangelism explained as actual work, not a grandiose LinkedIn title
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Episodes
- 1
Ep 203 | Building A "War Time" Strategic Plan for 2023 w/ Vivek "V" Chakrabortty
·1h 6m - 2
Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer
·1h - 3
Tips On Becoming A Better Public Speaker And Getting Invited To Speak
·43m - 4
Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver
·1h 5m - 5
Why Jerry Seinfeld Is A Category Designer
·22m - 6
Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute
·1h 3m - 7
Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation
·50m - 8
BEHIND THE SCENES: How To Build Community Off A Podcast w/ Pablo Gonzalez
·31m - 9
Frameworks For Turning Your Employees Into LinkedIn Ambassadors For Your Brand
·45m - 10
Ep 222 | Growing On LinkedIn Through Employees Advocacy Instead of Ads with Rachel Simon
·1h 2m - 11
3 Steps of Should I Start A Community, Apple's Launch You Never Heard Of, & Alex Hormozi's Perfect Offer Formula on RDG Open Mic
·47m - 12
Ep 221 | Making The Community Play Work For Small Business w/ Suzanne Taylor King
·1h 4m - 13
Host An Event For Less Than $500 Or An Airport Book Signing For Free
·34m - 14
Ep 220 | Tools For Becoming A Great Conversationalist w/ Guest Host, Yurii Lazaruk
·1h 8m - 15
Using Category Design For Conflict Resolution - RDG Open Mic Session
·33m - 16
Ep 219 | Attracting Top Talent To Drive Word Of Mouth Growth: A Marketing Approach to Hiring with Ryan Englin
·1h 5m - 17
Understanding The Effect Of AI: An Non-Technical Explanation
·21m - 18
Ep 218 | 3 Ways To Listen To The Market And Innovate with Michael Haynes
·1h 4m - 19
Ep 217 | How To Use ChatGPT For Small Teams and Hustlers with Jon Briggs
·1h 5m - 20
Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session
·23m - 21
Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood
·1h 2m - 22
Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark Kilens
·1h 9m - 23
Laid Off Recently? Advice On Job Hunting vs Freelancing vs Both - Community Advice on Relationship Driven Growth Open Mic w/ Brett Trainor
·56m - 24
Ep 214 | How To Get On Podcasts & Evangelize Your Message w/ Pablo Gonzalez
·1h 4m - 25
Lessons Learned From Podcasting At A Trade Show - w/ Rita Richa
·15m - 26
Ep 213 | 4 Ways To Create Speaking Points For Social Media & Stages: Hookpoint Packaging (My How To Guide)
·44m - 27
[LEAKED] Mitigating Risk For Marketing Spend During A Recession - Excerpt From Relationship Driven Growth Strategy Session
·26m - 28
Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike Grinberg
·1h 2m - 29
Ep 211 | How To Become A Business Evangelist: Framework I Used To Go From Unknown To Keynote Speaker In 2 Years
·1h 1m - 30
Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster
·1h 4m - 31
Ep 209 | KEYNOTE SNEAK PEAK: Simplify B2B Community Building In 3 Steps - Your Playbook For 2023
·1h 11m - 32
Ep 208 | LEAKED! The Story Behind The $40M Podcast Community (And How We Market It) w/ Josh Crist, Head Of Talent Relationships at Lemonpie
·1h 4m - 33
Ep 207 | Community As A Marketing Strategy- The Definitive Guide w/ Mark Schaefer, Best Selling Author of Belonging To The Brand
·52m - 34
Ep 206 | Making Sure Your Team Has Balance In Uncertain Times with Vivek “V” Chakrabortty
·1h 2m - 35
Ep 205 | Starting A Community While Designing A New Category w/ Sharon Joseph from GoodWork.xyz
·1h - 36
Ep 204 | 9 Ways To Monetize A Podcast By Adding A Live Show w/ Pablo Gonzalez
·56m - 37
Getting The First Sentence Of Your Webpage Perfect with Joe Martin
·1h - 38
Ep 202 | 5 New Lessons Learned from Relationship Flywheel Bootcamp - Special Edition
·1h 33m - 39
Ep 201 | How To Sell Without Being Salesy w/ Brent Hale, CEO of Maverick App
·1h 4m - 40
Ep 200 | The Greatest Campaign I've Ever Seen: The Launch of The Ultimate Sales Machine New Edition w/ Amanda Holmes (200th Episode Special)
·1h 5m - 41
199 | How To Use Content To Break Into a New Idustry + Relationship Driven Growth Strategy Session w/ Pablo Gonzalez
·1h 15m - 42
Ep 198 | Creating Challenges To Launch Communities (and Solve Other Business Problems) w/ Chris Colt
·1h 6m - 43
Sell Without Being Good At Sales (What Works For Me) & Other Advice - Relationship Driven Growth Strategy Session
·59m - 44
Ep 197 | Best Community Playbook I've Seen: PEAK Community w/ Judd Burakove
·1h 4m - 45
Ep 196 | How To Build A 1-Person Media Company for Marketing w/ Jerry Macnamara
·1h 7m - 46
Ep 195 | How To Open New Markets Through Content Led Community w/ Carlos Monteiro
·1h 3m - 47
Ep 194 | Best Practices For Small Business Growth- SPECIAL EDITION Badass Business Summit Recap
·1h 6m - 48
Ep 193 | 10 Lessons From 10 Experts On Community- SPECIAL EDITION CMX Summit Recap!
·1h 18m - 49
Ep 192 | (Special Keynote) From 0 To Community In 4 Weeks: A Strategy That Even Your CFO Will Love
·43m - 50
Ep 191 | What VC Money Thinks of Community w/ Randall Crowder
·1h 10m - 51
Ep 190 | How To Drive Profit From Community (and Measure It Too!) w/ Venia Logan
·1h 5m - 52
Ep 189 | How He Built a Multi-City Community From Scratch w/ Francisco Arizmendi
·1h 11m - 53
Ep 188 | How To Be A Guest On More Podcasts (Secrets of a Booking Agent) w/ Spencer Carpenter
·1h 10m - 54
Gamifying Corporate Culture and Core Values w/ Melanie Booher (Bad Ass Business Summit Preview
·35m - 55
Finding Great Mentors and Mentoring Others w/ Eric Rogell - Badass Business Summit Preview
·34m - 56
The Silver Bullet for Better Sales w/ Steven Wallace - Badass Business Summit Preview
·26m - 57
Ep 186 | Creating A Remote Work Talent Destination: How Megan Bowen and Refine Labs Grew From 6 to 100 Teammates In 3 Years
·1h 11m - 58
How To Promote Your Written Content- Relationships Driven Growth Strategy Session
·56m - 59
Ep 185 | How To Pick The Right Community Platform Off Of Social Media w/ Deb Schell
·1h 11m - 60
Ep 184 | How To Get On 200 Podcasts In A Year w/ Elizabeth Pampalone
·1h 4m - 61
4 Ways To Make A Big Splash At Your Next Conference With Zero To No Budget- Relationships Driven Growth Strategy Session
·57m - 62
Ep 183 | Viral B2B Content: the Business Case For It w/ Melissa Rosenthal
·1h 9m - 63
Ep 182 | Publishing Your Core Values - Why & How To Do It w/ Dawn Bates
·1h 10m - 64
How To Grow Sales 3x In 3 Months... At Least How We Did It- Relationship Driven Growth Strategy Session
·59m - 65
Ep 181 | ManyChat’s Head of Marketing on Chatbots and Community with Anna Tutckaia
·1h 9m - 66
Ep 180 | Improve Your Outbound Sales Opportunities w/ Jordan Crawford
·1h 7m - 67
Ep 179 | How To Harness Gen Z Talent w/ Connor Swalm
·1h 11m - 68
Ep 178 | Launching a Content Lightning Strike w/ Rajiv Nathan
·1h 23m - 69
Ep 177 | The 12 Biggest Opportunities for Business in Podcasting (Lessons Learned At PodFest) w/ Isar Meitis
·1h 22m - 70
Ep 176 | Conference ROI Boosting Networking Techniques w/ Matt Kleinrock
·1h 10m - 71
Ep 175 | Achieving Community Led Growth In The Partner Economy w/ Scott Wilder
·1h 7m - 72
Ep 173 | Client Centric Marketing w/ Kelly Maloney Shermerhorn
·1h 7m - 73
172 | The One Strategy Missing From The Category Design Playbook- Ecosystem Marketing w/ Pamela Slim
·1h 8m - 74
171 | Launching a B2B NFT Community (Practical Advice) w/ Jon Briggs Part 2 of 2
·1h 2m - 75
170 | Launching a B2B NFT Community (The Business Case) w/ Jon Briggs Part 1 of 2
·48m - 76
168 | The 3 Biggest Opportunites In Community Building For Businesses w/ Isar Meitis
·1h 16m - 77
167 | Content Creating AI Tools That'll Save You Time and Money w/ Yakup Ozkardes-Cheung
·1h 6m - 78
166 | How To Pull Off A Live Event Today w/ Justin Schenck
·1h 9m - 79
165 | Get Clients Through A LinkedIn Business Page w/ Michelle Raymond
·1h 32m - 80
164 | Profit From Community Strategies for Service Businesses w/ Brian Penabad
·1h 19m - 81
163 | 4 Secrets of High Growth Firms with Lee Frederiksen
·1h 5m - 82
162 | Growing LinkedIn to 20k Followers & Building Your Business Off It w/ Nemanja Zivkovic
·1h 19m - 83
Ep 161 | How Organizational Storytelling Is Creating Big Wins and How Easy It Is To Do It w/ Andrew Cardy
·1h 7m - 84
Ep 160 | 11 Strategies To Win At Your Next Trade Show w/ Brad Whitchurch
·1h 13m - 85
159 | Season 5 MEGA KICKOFF! w/ The 3 Biggest Threats to Small and Mid Sized Companies (And the hidden opportunities) In Year 3 of COVID w/ Isar Meitis
·1h 28m - 86
158 | (Part 2 of 2) Frameworks For Storytelling And Growing Your Business w/ Nathan Kettler
·1h 16m - 87
157 | Frameworks For Storytelling And Growing Your Business (part 1 of 2) w/ Nathan Kettler
·35m - 88
156 | Finding Your Place And Thriving In A Great Company w/ Rea Ross from BombBomb
·1h 4m - 89
155 | How To Go From Content Creator To Community Builder w/ Perry Brill
·57m - 90
154 | Why You Should Amplify Your Mission, Not Your Brand w/ Amber Khan
·1h 9m - 91
153 | (Part 2 of 2- Q&A) Tying Community To The Center of Go To Market: PEAK Community Keynote
·26m - 92
152 | Tying Community To The Center of Go To Market: PEAK Community Keynote (Part 1 of 2)
·45m - 93
151 | Figure Out What your Client Wants with Joe Martin
·1h 10m - 94
150 | Keys To a Succesfull B2B Podcast w/ Kap Chatfield
·1h 10m - 95
Ep 174 | Immersive Brand Experiences That Lead To Revenue (In And Out of Trade Shows) w/ Matt Kleinrock
·1h 9m - 96
169 | Superconsumers: An Explosive, Sustainable Lever For Growth w/ Eddie Yoon
·1h 21m - 97
How To Put A Badass Business Summit Together - Donnie Boivin & Kevin Snow
The host promotes the Badass Business Summit and explains that the podcast focuses on building communities for business development, marketing, and category design.
·43m - 98
Maximizing Your LinkedIn Profile w/ Rachel Simon (Badass Business Summit Preview)
The host promotes the Badass Business Summit and explains that the podcast focuses on building communities for business development and marketing.
·29m - 99
Ep 187 | The CEO of Meetup On How To Leverage Community For B2B with David Siegel
Hosts interview the CEO of Meetup about his journey, community building tips, and pivoting the company during the pandemic.
·1h 9m - 100
Go From "Too Busy" to Productive w/ Lori Saitz - Badass Business Summit Preview
The host promotes the Badass Business Summit and introduces his podcast about building communities for business development.
·30m - 101
Getting The First Sentence Of Your Webpage Perfect with Joe Martin
Hidden gem“Crazy, inspiring beauty show packed with bad-ass hair and original people” rewrote a 25-year-old salon event.
May 29, 2023·1h·2 clips - 102
Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer
Hidden gemBrian Kramer, the H2H movement founder, joins Pablo Gonzalez on the B2B Community Builder Show to connect AI, community, and trust.
May 22, 2023·1h·2 clips - 103
Tips On Becoming A Better Public Speaker And Getting Invited To Speak
Hidden gemGary Vaynerchuk’s path to Facebook is used to argue that posting about “the room you want to get into” can create speaking opportunities.
May 20, 2023·43m·2 clips - 104
Ep 224 | Creativity, Collaboration, & Confidence: The One Thing For Entrepreneurs w/ Terry Weaver
Hidden gemTerry Weaver says entrepreneurs “saw it first,” then kept pushing when “iterations” did not work.
May 15, 2023·1h 5m·2 clips - 105
Why Jerry Seinfeld Is A Category Designer
Hidden gemB2B Community Builder Show examines why Jerry Seinfeld is a category designer through Pablo Gonzalez's conversation with UX community builder Joel Mena.
May 13, 2023·22m·1 clip - 106
Ep 223 | Why The Chief Evangelist Has Become The Next Business Trend w/ Ethan Beute
Pablo Gonzalez interviews Ethan Beute, chief evangelist at BombBomb and host of the Chief Evangelist Podcast, about why evangelism may become a major business role in the next decade.
May 8, 2023·1h 3m·4 clips - 107
Advice On Building An Audience, Repurposing Content, and Just Getting Started With Content Creation
May 6, 2023·50m - 108
BEHIND THE SCENES: How To Build Community Off A Podcast w/ Pablo Gonzalez
May 1, 2023·31m - 109
Frameworks For Turning Your Employees Into LinkedIn Ambassadors For Your Brand
Apr 29, 2023·45m - 110
Ep 222 | Growing On LinkedIn Through Employees Advocacy Instead of Ads with Rachel Simon
Apr 24, 2023·1h 2m - 111
3 Steps of Should I Start A Community, Apple's Launch You Never Heard Of, & Alex Hormozi's Perfect Offer Formula on RDG Open Mic
Apr 22, 2023·47m - 112
Ep 221 | Making The Community Play Work For Small Business w/ Suzanne Taylor King
Apr 17, 2023·1h 4m - 113
Host An Event For Less Than $500 Or An Airport Book Signing For Free
Apr 15, 2023·34m - 114
Ep 220 | Tools For Becoming A Great Conversationalist w/ Guest Host, Yurii Lazaruk
Apr 10, 2023·1h 8m - 115
Using Category Design For Conflict Resolution - RDG Open Mic Session
Apr 8, 2023·33m - 116
Ep 219 | Attracting Top Talent To Drive Word Of Mouth Growth: A Marketing Approach to Hiring with Ryan Englin
Apr 3, 2023·1h 5m - 117
Understanding The Effect Of AI: An Non-Technical Explanation
Mar 29, 2023·21m - 118
Ep 218 | 3 Ways To Listen To The Market And Innovate with Michael Haynes
Mar 27, 2023·1h 4m - 119
Ep 217 | How To Use ChatGPT For Small Teams and Hustlers with Jon Briggs
Mar 20, 2023·1h 5m - 120
Advice On Messaging For A New Niche From Joe Zboch- Excerpt From The Relationship Driven Growth Open Mic Session
Mar 18, 2023·23m - 121
Ep 216 | Get Your Clients To Market For You - Evangelist Led Growth w/ Leslie Greenwood
Mar 13, 2023·1h 2m - 122
Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark Kilens
Mar 6, 2023·1h 9m - 123
Laid Off Recently? Advice On Job Hunting vs Freelancing vs Both - Community Advice on Relationship Driven Growth Open Mic w/ Brett Trainor
Mar 4, 2023·56m - 124
Ep 214 | How To Get On Podcasts & Evangelize Your Message w/ Pablo Gonzalez
Feb 27, 2023·1h 4m - 125
Lessons Learned From Podcasting At A Trade Show - w/ Rita Richa
Feb 25, 2023·15m - 126
Ep 213 | 4 Ways To Create Speaking Points For Social Media & Stages: Hookpoint Packaging (My How To Guide)
Feb 20, 2023·44m - 127
[LEAKED] Mitigating Risk For Marketing Spend During A Recession - Excerpt From Relationship Driven Growth Strategy Session
Feb 18, 2023·26m - 128
Ep 212 | A Framework for Building Relationships Through Marketing w/ Mike Grinberg
Feb 13, 2023·1h 2m - 129
Ep 211 | How To Become A Business Evangelist: Framework I Used To Go From Unknown To Keynote Speaker In 2 Years
Feb 6, 2023·1h 1m - 130
Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster
Jan 30, 2023·1h 4m - 131
Ep 209 | KEYNOTE SNEAK PEAK: Simplify B2B Community Building In 3 Steps - Your Playbook For 2023
Jan 23, 2023·1h 11m - 132
Ep 208 | LEAKED! The Story Behind The $40M Podcast Community (And How We Market It) w/ Josh Crist, Head Of Talent Relationships at Lemonpie
Jan 16, 2023·1h 4m - 133
Ep 207 | Community As A Marketing Strategy- The Definitive Guide w/ Mark Schaefer, Best Selling Author of Belonging To The Brand
Jan 9, 2023·52m - 134
Ep 206 | Making Sure Your Team Has Balance In Uncertain Times with Vivek “V” Chakrabortty
Jan 2, 2023·1h 2m - 135
Ep 205 | Starting A Community While Designing A New Category w/ Sharon Joseph from GoodWork.xyz
Dec 26, 2022·1h - 136
Ep 204 | 9 Ways To Monetize A Podcast By Adding A Live Show w/ Pablo Gonzalez
Dec 19, 2022·56m - 137
Ep 203 | Building A "War Time" Strategic Plan for 2023 w/ Vivek "V" Chakrabortty
Dec 12, 2022·1h 6m - 138
Ep 202 | 5 New Lessons Learned from Relationship Flywheel Bootcamp - Special Edition
Dec 5, 2022·1h 33m - 139
Ep 201 | How To Sell Without Being Salesy w/ Brent Hale, CEO of Maverick App
Nov 28, 2022·1h 4m - 140
Ep 200 | The Greatest Campaign I've Ever Seen: The Launch of The Ultimate Sales Machine New Edition w/ Amanda Holmes (200th Episode Special)
Nov 21, 2022·1h 5m - 141
199 | How To Use Content To Break Into a New Idustry + Relationship Driven Growth Strategy Session w/ Pablo Gonzalez
Nov 14, 2022·1h 15m - 142
Ep 198 | Creating Challenges To Launch Communities (and Solve Other Business Problems) w/ Chris Colt
Nov 7, 2022·1h 6m - 143
Sell Without Being Good At Sales (What Works For Me) & Other Advice - Relationship Driven Growth Strategy Session
Nov 5, 2022·59m - 144
Ep 197 | Best Community Playbook I've Seen: PEAK Community w/ Judd Burakove
Oct 31, 2022·1h 4m - 145
Ep 196 | How To Build A 1-Person Media Company for Marketing w/ Jerry Macnamara
Oct 24, 2022·1h 7m - 146
Ep 195 | How To Open New Markets Through Content Led Community w/ Carlos Monteiro
Oct 17, 2022·1h 3m - 147
Ep 194 | Best Practices For Small Business Growth- SPECIAL EDITION Badass Business Summit Recap
Oct 10, 2022·1h 6m - 148
Ep 193 | 10 Lessons From 10 Experts On Community- SPECIAL EDITION CMX Summit Recap!
Oct 3, 2022·1h 18m - 149
Ep 192 | (Special Keynote) From 0 To Community In 4 Weeks: A Strategy That Even Your CFO Will Love
Sep 26, 2022·43m - 150
Ep 191 | What VC Money Thinks of Community w/ Randall Crowder
Sep 19, 2022·1h 10m