Dreamdata
225 episodes listed below
B2B marketing, measured at operator level.
Attributed is DreamData’s interview-led library of B2B marketing and go-to-market working sessions. It favors people explaining how decisions get made, from self-service buying and attribution to paid media, personal branding, product launches, and AI-assisted pipeline work.
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Attributed is a practical B2B marketing and go-to-market show from DreamData. It works less like a keynote series and more like a working library of conversations. The format is mostly interview-led, with DreamData voices setting up a problem and guests carrying the detail. That gives the show a useful rhythm. Big claims have to survive follow-up questions. Episodes keep returning to attribution, pipeline, buyer behavior, content, paid media, product marketing, social selling, and revenue operations. Nick Turner’s appearances focus on self-service buying, DreamData’s move into the U.S., and the realities of marketing measurement for B2B teams. The conversations do not treat automation as magic. In the AI workflow episode, Simon’s pipeline example becomes a prompt to ask how the work is actually structured and where agents contribute. Paid media gets similar treatment. Rex Gelb talks about using signals that correlate with revenue, then moves into how Growth Summit works with clients and uses custom GPTs in the process. The content episodes are especially strong when they get specific. Peter Walker talks through the autonomy and judgment behind B2B data storytelling, including how questions from the market shape better reports. Personal branding is handled with the same practical bias, with Goldie Chan addressing the discomfort that quieter experts feel when they start posting publicly. Product marketing episodes look beyond the launch moment and into the follow-through that creates impact. The show can be jargon-heavy because the guests are often deep in B2B SaaS, but it usually pulls the language back toward decisions, examples, and workflows. Its best fit is a listener who already lives around marketing, revenue, or SaaS operations and wants sharper ways to think about execution.
Made for: Attributed suits B2B marketers, revenue leaders, product marketers, founders, and operators who want practical conversations about growth systems. It is especially useful for listeners already comfortable with SaaS, attribution, pipeline, and go-to-market vocabulary.
What sets it apart: The show stands out by pushing B2B guests toward the specific mechanics behind their advice. Instead of staying at strategy level, it asks how teams measure, decide, coordinate, and adjust when buyer behavior or channels change.
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.
Based on 5 episodes we listened to · September 2026
Attributed connects B2B marketing ideas to the measurement, execution, and revenue questions that determine whether they work.
Attributed treats B2B marketing as an operating problem, with Steffen pressing guests on what strategies require once budgets, measurement, and internal teams enter the picture.
A tidy ABM framework meets your least tidy question: how do you measure awareness?
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Short reviews from the PlayNext desk, based on the episodes we processed.
A clear look at how self-service buying is reshaping B2B go-to-market.
The discussion follows Nick Turner as he makes the case that B2B buying is shifting toward self-service, with the focus staying on what that means for marketing, sales, and team structure.
A practical look at how B2B data stories sharpen when questions lead the way.
It frames B2B data storytelling as a practical craft, with Carta showing how data becomes something people can actually use and DreamData treating benchmarks as more than slide decoration.
A practical look at measuring digital marketing when attribution has to connect back to revenue.
This episode stays close to a hard but useful question: how large digital marketing budgets can be measured in a way that means something beyond a dashboard.
A clear ABM reset that favors frameworks over step-by-step tactics.
The episode treats ABM as something practical rather than ornamental: a way to build repeatable, high-impact plays without heavy budgets or elaborate setup.
A clear case for keeping B2B messaging simple, steady, and tied to real buyer pain.
Emma argues for keeping B2B messaging simple and steady when teams feel pulled toward every new signal. Laura and Steffen stay grounded in how positioning grows out of customer pain, what buyers actually care about, and whether the message is doing its job.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Buyers want control.
Attributed has a direct, interview-led tone.
This episode features an interview with Nick Turner, CEO of DreamData, discussing his journey from CRO to CEO and how the company raised a $55 million Series B to solve B2B marketing attribution problems.
Steffen opens by saying Rex might be one of the biggest digital marketing spenders he has talked to.
This episode features Goldie Chan discussing personal branding strategies for introverted B2B experts, focusing on overcoming the 'cringe factor' in social media and professional visibility.
A product marketer discusses what happens after a product launch, emphasizing the importance of post-launch activities.
Host Steffen interviews B2B expert Bo about his method for building successful bootstrap companies and growing them through marketing.
CMO Steffen interviews Simon about using AI to automate go-to-market workflows and drive pipeline, based on Simon's experience generating 25% of new business pipeline from AI agents.
Hosts introduce a live session with Martina, a product marketing expert, discussing her career and insights on product marketing for software companies.
Interview with Rory Sutherland discussing B2B marketing and the history of direct response advertising at Ogilvy.
An interview with Nick Turner, CEO of DreamData, discussing B2B marketing strategies and revenue optimization.
Hosts discuss B2B marketing strategies with a founder of Marketing Millennials, focusing on changing buyer journeys and social selling.
A panel of B2B marketing experts discuss predictions and strategies for B2B marketing in 2026.
Attributed sits down with Mason Cosby, founder and CEO of Scrappy ABM, to unpack how account-based marketing can work without massive budgets or complicated setups.
Attributed hosts Laura and Steffen speak with Emma about simple tech messaging that still holds up in a volatile market.
A B2B marketing podcast episode featuring an interview with a LinkedIn ads expert discussing strategies and best practices.
An interview with Amanda Natividad about how B2B teams can create content that resonates and moves the needle, using audience research tools.
An interview with a founder of a coaching company specializing in mental health and resilience for founders.
An interview with Dev Pasu, CEO of Powered by Search, discussing B2B marketing strategies for predictable growth.
An interview with Audrey Haars, CMO of marketingops.com, discussing the evolution and current state of marketing operations in B2B companies.
A panel discussion with B2B marketers on how to turn intent data into actionable signals for sales and ad campaigns.
A B2B marketing podcast where hosts interview experts on digital marketing strategies and revenue optimization.
Hosts Laura and Steffen interview David Walsh and Justin Levy about creator marketing and client advocacy in B2B.
This episode features an interview with Liam Moroney discussing the nuances of B2B brand awareness, including how to define, budget for, and defend it in measurable marketing contexts.
This episode features an interview with Robert Kaminski about mastering B2B positioning at different stages, focusing on how to effectively communicate product value to ideal customers.
A discussion about B2B marketing attribution and how Dreamdata helps marketers understand their data.
This episode features an interview with DreamData's CMO Steffen Hedebrandt about launching LinkedIn employee advocacy programs and B2B marketing strategies.
This episode features an interview with Steffen Hedebrandt, CMO at Dreamdata, discussing how to determine when a prospect is truly ready in B2B marketing.
An interview with Casey Jenkins, SVP of Marketing at a gifting platform, discussing her career journey and B2B marketing strategies.
A live LinkedIn Live interview discussing B2B marketing, sales, and brand building with a guest from New York.
This episode explores the use of interactive demos in B2B contexts, featuring an interview with Natalie Marcotullio from Nevadix to discuss strategies and insights for effectively implementing these tools in product marketing and sales.
A panel of B2B marketers discuss what works in account-based marketing, sharing successes and failures.