Copywriting as a client-attraction system.
The gist
AdBriefing Copywriting Tips treats copywriting as a business system, not just a page of clever lines. Justin Hitt talks through lead generation, expert positioning, content reuse, proposals, analytics, and the operational habits behind higher-value client work.
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About AdBriefing Copywriting Tips
AdBriefing Copywriting Tips approaches copywriting as a practical business engine. It is less concerned with clever headlines in isolation than with the system that turns ideas into leads, consultations, reports, campaigns, and client revenue. Justin Hitt speaks in a direct, working-through-the-problem style. The episodes often begin with a familiar pressure point: too much content, too little process, weak lead generation, unclear positioning, or an expert trying to handle every task alone. From there, the show moves into frameworks for making content useful in a sales sequence. Podcasts become top-of-funnel material. Books become credibility tools or consultation premiums. Old articles, reports, and interviews become reusable assets when they are reorganized around audience problems and service offers. The show repeatedly argues that experts should not publish merely to publish. Every piece needs a job. It should help prospects recognize a problem, understand possible solutions, raise a hand, or move toward a private offer. That makes the show especially relevant for freelance copywriters who want to grow beyond one-off assignments. It also speaks to marketers, consultants, coaches, executives, and subject matter experts with knowledge that has not yet been packaged clearly. The tone is candid and sometimes impatient with get-rich-quick copywriting advice. Hitt is more interested in procedures, controls, analytics, segmentation, and delegation. He talks about source-medium references, listening platforms, content libraries, personas, and the practical handoff from strategy to team execution. The result feels like listening to a practitioner sketch the machinery behind an expert-services agency. It is not polished motivational audio. It is process-heavy, repetitive in places, and openly focused on monetization. That is also its value. AdBriefing Copywriting Tips keeps pulling copy back to outcomes: better clients, stronger positioning, clearer offers, and more leverage from work already created.
Made for: Designed for copywriters, marketers, consultants, coaches, executives, and subject matter experts who want their content to generate opportunities. It best suits listeners interested in systems, offers, analytics, and agency-style execution.
What sets it apart: The show treats copy as part of a wider business-development machine, linking writing to consultations, content libraries, personas, tracking codes, delegation, and high-ticket client attraction. Its candid production notes and process-first emphasis make it more operational than motivational.
In their own words
Episodes muse about writing copy that sells. Finally, get beyond the written word into the psychology, persuasion, and methods that get copy written. Learn to write faster and convert more. Grow your freelance copywriting into a marketing agency that runs on autopilot. Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.
Why you'd press play
Justin Hitt puts a price on every email, then asks whether your copy actually earns it.
Press play if you want
- to price even "free" email like your labor and overhead count
- a sales funnel built around decisions, not a confetti cannon of content
Talks about
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Episodes
- 1
Marketing Must Do This One Thing or Die Trying
·28m - 2
Turn content into cash flow
·30m - 3
So you want to write a book
·13m - 4
What it takes to get high-ticket clients
·19m - 5
A kind of wealth that nobody can take away
·19m - 6
A model for high-ticket client attraction
·14m - 7
Why I create content and why it matters
·15m - 8
Stop doing everything poorly
·22m - 9
Stop asking people to like and subscribe
·18m - 10
A sure fire way to lose subscribers (and clients)
·20m - 11
Content Creation Best Practices You Will Ignore
·21m - 12
A $20k a Month Podcast, Is It Possible?
·16m - 13
Stop writing content! Get clients instead
·19m - 14
Triple Conversion Cleaning Up Content The Right Way
·17m - 15
Do this to read the minds of prospects
·24m - 16
My Strategic High Ticket Selling System Revealed
·38m - 17
The secret of every successful marketer
·20m - 18
Seven Proven Ways to Boost Ecommerce Profits
·18m - 19
How to increase profits and double conversion
·44m - 20
Pay more per client and increase your profits
·34m - 21
Stop being a sucker for piss poor conversion
·37m - 22
How to build your high ticket solution - Part 3
·39m - 23
How to build your high ticket solution - Part 2
·29m - 24
Building Your Own High Ticket Solution - Part 1
·26m - 25
Know which podcast episode has most audience potential
·41m - 26
The correct way to optimize conversion rates
·19m - 27
Interview method for onboarding copywriting clients
·21m - 28
Best AI tools to organize and write digital products
·20m - 29
Secrets to writing attention getting headlines
·21m - 30
It’s time to get your first copywriting assignment
·17m - 31
Did eCommerce Problems Kill Your Copy?
·19m - 32
Passive income is the real value of agency
·17m - 33
Turns your content catalog into passive income
·22m - 34
How to handle the hiring interview
·19m - 35
A more effective podcasting approach
·24m - 36
Stop attracting clients the hard way with content marketing
·16m - 37
The ultimate leverage of meaningful content
·16m - 38
Eliminate your cost of content marketing
·34m - 39
Conversion Rate Optimization Where It Matters Most
·24m - 40
How do I get my podcast syndicated?
·29m - 41
The Value Add That Keeps More Clients Returning
·24m - 42
Blasphemy about content marketing (Thou Shall Not Listen)
·25m - 43
Do this to stop being a commodity copywriter
·29m - 44
Horrible content marketing mistakes that ignore context
·15m - 45
Do I really need another podcast episode?
·17m - 46
Write Fewer Words and Get Stronger Cash Flow
·31m - 47
Creating leverage and income with marketing systems
·24m - 48
What is bridge content (and how to use it)
·19m - 49
Measure marketing efforts the right way
·25m - 50
Double your leads and sales quickly
·17m - 51
Turns cold contacts into hot buyers fast
·16m - 52
A conversion rate optimization method that works
·18m - 53
How to write a book for residual income
·23m - 54
Your first step to becoming a million dollar agency
·16m - 55
WARNING: How AI Impacts the Unsuspecting Copywriter
·12m - 56
Insights to Improve Speaking Skills
·17m - 57
Focus here to increase income consistency as copywriter
·20m - 58
How to create a customer avatar that increases conversion
·19m - 59
Why your marketing fails to generate sales
·25m - 60
An often ignored use of marketing focused goals
·18m - 61
Critical marketing performance factors that boost cash flow
·37m - 62
Performance optimization insights that make you a marketing hero
·23m - 63
What is a market research commission? How to use it?
·22m - 64
What belongs in every piece of content you write
·17m - 65
A complete system to get more clients
·15m - 66
Do this to be more profitable on social media
·20m - 67
A Warning About AI Tools If You Want More Powerful Sales Building Copy
·17m - 68
Five Documents For Every Retainer Clients Success
·17m - 69
One exercise that guarantees better copy conversion
·17m - 70
WANTED: Copywriters and Marketers To Share The Spotlight
·11m - 71
Two qualification keys that gets you better clients
·22m - 72
Help The Right Clients Understand What's Necessary For Results
·17m - 73
Grow Your Agency Services Without Growing Staff
·20m - 74
What Is Required to Post Content That Sells
·24m - 75
How to approach a marketing audit that lands clients
·29m - 76
Real effort required to get newsletter subscriber
·23m - 77
Which Type Of Successful Copywriter Are You?
·22m - 78
Are You Making A Difference As A Copywriter?
·20m - 79
Help your clients read the minds of buyers
·29m - 80
What’s really required for a high profit business website
·21m - 81
The unfortunate grift of marketing agencies
·21m - 82
Five Actions That Make You A More Productive Copywriter
·18m - 83
How To Get Web Metrics That Work
·23m - 84
A Years Worth Of Promotion Content In A Weekend
·22m - 85
More Important Than The Copy You Write
·7m - 86
Let's Grow Your Copywriting Business To New Levels
·29m - 87
A Free Market Research Tool That Is Incredibly Profitable
·22m - 88
New service opportunity writing communications plans
·20m - 89
So You Got Elected Communications Chair or Webmaster
·14m - 90
Deliver more client work of a higher quality
·13m - 91
Is your writing environment keeping you from success as a copywriter?
·16m - 92
This makes you a long form writing genius
·20m - 93
Why Public Facing Content Is Wasteful And Unproductive
·17m - 94
Make your writing lightening fast without tools
·25m - 95
Do This to Be Instantly More Productive With Your Writing
·23m - 96
The universal value of copy critiques
·13m - 97
One simple page that boosts Your opportunities
·20m - 98
Why Grow As A Copywriter or Marketer? What’s Next?
·27m - 99
Can you rescue prospects from the content bubbles?
·11m - 100
A clients bad math is dangerous
·20m - 101
The ultimate leverage of meaningful content
Justin Hitt explains how copywriters and marketers can efficiently create meaningful content to generate leads and sales for their services business.
Feb 19, 2026·16m - 102
Turn content into cash flow
Hidden gemJustin Hitt of AdBriefings Copywriting Tips explains how subject matter experts, entrepreneurs, and executives can turn a back catalog into qualified leads and sales.
Feb 12, 2026·30m·3 clips - 103
So you want to write a book
This episode provides a step-by-step guide on starting to write a book by first creating a book proposal to clarify the audience and purpose.
Jan 21, 2026·13m - 104
What it takes to get high-ticket clients
Justin Hitt shares his strategy for using podcasts as proxies to attract high-ticket consulting clients, emphasizing that even old episodes generate inquiries.
Dec 11, 2025·19m - 105
A kind of wealth that nobody can take away
Dec 10, 2025·19m - 106
A model for high-ticket client attraction
Justin Hitt discusses using podcasting as a direct response tool to educate customers, generate leads, and attract high-ticket clients through a multi-step content strategy.
Dec 10, 2025·14m - 107
Why I create content and why it matters
Mar 19, 2024·15m - 108
Stop doing everything poorly
Hidden gemJustin Hitt of AdBriefing Copywriting Tips argues that business owners, executives, copywriters, and subject-matter experts should stop trying to perform every function themselves.
Mar 19, 2024·22m·1 clip - 109
Stop asking people to like and subscribe
Mar 10, 2024·18m - 110
A sure fire way to lose subscribers (and clients)
Feb 5, 2024·20m - 111
Content Creation Best Practices You Will Ignore
Justin Hitt argues that publishing for a professional-services website is a part-time job, not a passive internet vending machine.
Jan 14, 2024·21m·1 clip - 112
A $20k a Month Podcast, Is It Possible?
Jan 11, 2024·16m - 113
Stop writing content! Get clients instead
Jan 4, 2024·19m - 114
Triple Conversion Cleaning Up Content The Right Way
Dec 26, 2023·17m - 115
Do this to read the minds of prospects
Justin Hitt of AdBriefing Copywriting Tips explains how copywriters can move from freelance job-chasing toward an agency model built around systems, research libraries, and specialization.
Dec 22, 2023·24m·1 clip - 116
My Strategic High Ticket Selling System Revealed
Justin Hitt of AdBriefings Copywriting Tips presents a five-step funnel for consultants, copywriters, and subject-matter experts selling high-ticket services.
Dec 11, 2023·38m·2 clips - 117
The secret of every successful marketer
Dec 5, 2023·20m - 118
Seven Proven Ways to Boost Ecommerce Profits
Nov 27, 2023·18m - 119
How to increase profits and double conversion
Hidden gemA marketer frustrated with poor results learns foundational direct response principles to improve copy and testing.
Nov 20, 2023·44m·2 clips - 120
Pay more per client and increase your profits
Nov 18, 2023·34m - 121
Stop being a sucker for piss poor conversion
Nov 17, 2023·37m - 122
How to build your high ticket solution - Part 3
Justin explains how to build a high-ticket solution, focusing on a 12-month lead acceleration program and the mindset needed to enroll clients.
Nov 12, 2023·39m - 123
How to build your high ticket solution - Part 2
Justin Hitt explains how to build a high-ticket solution for freelance copywriters and marketers to create a client base with passive and active income, using tools and subcontractors to scale from freelancer to small agency.
Nov 8, 2023·29m - 124
Building Your Own High Ticket Solution - Part 1
Nov 5, 2023·26m - 125
Know which podcast episode has most audience potential
Oct 27, 2023·41m - 126
The correct way to optimize conversion rates
Oct 27, 2023·19m - 127
Interview method for onboarding copywriting clients
Justin Hitt explains his interview method for extracting information from subject matter experts to write copy for high-ticket courses.
Oct 23, 2023·21m - 128
Best AI tools to organize and write digital products
Oct 22, 2023·20m - 129
Secrets to writing attention getting headlines
Oct 21, 2023·21m - 130
It’s time to get your first copywriting assignment
Oct 21, 2023·17m - 131
Did eCommerce Problems Kill Your Copy?
Oct 14, 2023·19m - 132
Passive income is the real value of agency
Oct 2, 2023·17m - 133
Turns your content catalog into passive income
Oct 1, 2023·22m - 134
How to handle the hiring interview
Sep 28, 2023·19m - 135
A more effective podcasting approach
Sep 24, 2023·24m - 136
Stop attracting clients the hard way with content marketing
Sep 3, 2023·16m - 137
Marketing Must Do This One Thing or Die Trying
Sep 2, 2023·28m - 138
Eliminate your cost of content marketing
Sep 1, 2023·34m - 139
Conversion Rate Optimization Where It Matters Most
Aug 30, 2023·24m - 140
How do I get my podcast syndicated?
Aug 20, 2023·29m - 141
The Value Add That Keeps More Clients Returning
Aug 19, 2023·24m - 142
A clients bad math is dangerous
Aug 11, 2023·20m - 143
Blasphemy about content marketing (Thou Shall Not Listen)
Aug 8, 2023·25m - 144
Do this to stop being a commodity copywriter
Aug 4, 2023·29m - 145
Horrible content marketing mistakes that ignore context
Jul 28, 2023·15m - 146
Do I really need another podcast episode?
Jul 23, 2023·17m - 147
Write Fewer Words and Get Stronger Cash Flow
Jul 19, 2023·31m - 148
Creating leverage and income with marketing systems
Justin Hitt shares a method called the bingo card method to help marketers create copy faster and build a million-dollar agency by leveraging marketing systems.
Jul 17, 2023·24m - 149
What is bridge content (and how to use it)
Jul 16, 2023·19m - 150
Measure marketing efforts the right way
Jul 13, 2023·25m