Practical growth talk for HR businesses.
A Better HR Business is a pragmatic marketing and growth show for the HR services world. Episodes move between direct advice, founder interviews, and event previews, always pulling ideas back to sales meetings, marketing channels, partnerships, pricing, and business impact.
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A Better HR Business is a business-growth show aimed squarely at the HR industry. Its world is HR consulting, HR tech, talent acquisition, organizational development, learning and development, and the people-services companies trying to win clients in those markets. The tone is practical and conversational. It does not spend much time on grand theory before asking how the idea works in a real business. Recent solo material explains pre-conversion events, a useful middle step between light-touch marketing and a sales meeting. Workshops, round tables, live audits, and group sessions are treated as serious commercial tools, especially when deal sizes justify the effort. The interviews broaden that same question of growth. Yevhen Onatsko discusses Jooble as an international job search engine built around fast, simple access to listings. Val Esway talks about Work With Val and the needs of small businesses, startups, and e-commerce companies that suddenly have teams to hire, support, and keep compliant. Stéphane Rivard explains HiringBranch's move from training and language assessment toward AI-powered job simulations for high-volume hiring. Dr. Eugene K. Choi brings in neuroscience, stress states, executive performance, and the difference between forcing through problems and seeing better options. Geraldine Butler-Wright looks ahead to smaller high-talent teams, technology-enabled HR work, and the pressure on larger companies to rethink people operations. Neil Cope's story adds the grounded path from solo HR consultant to a larger consulting business. The show also uses event-preview episodes to map the wider HR business ecosystem, including valuation, content authority, partnerships, LinkedIn advertising, marketing channels, and service pricing. Its recurring strength is translation. A guest may describe a platform, firm, or growth story at length, but the conversation usually pulls that back into a sharper question: what should an HR business owner do with this? That makes the show especially useful for operators who care about sales pipeline, credibility, client fit, and sustainable growth. It is niche by design, and that is the point.
Made for: Best suited to HR consultants, HR tech founders, marketing leads, and people-services operators who want concrete examples of growth, marketing channels, and client acquisition. It also fits business owners trying to turn HR expertise into a clearer commercial model.
What sets it apart: The show stays tightly focused on the business of selling and scaling HR-related services. Instead of broad workplace commentary, it follows founders, consultants, and platform leaders into the details of channels, deal flow, hiring problems, and market positioning.
Human Resources industry marketing podcast which looks at how consultants, agencies, and tech firms in the broad HR industry grow their businesses. Visit www.GetMoreHRclients.com.
This is where your hiring plan answers to both employees and the balance sheet.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical look at how survival mode can narrow a leader's field of vision.
Peak performance here is treated as a leadership issue before it is treated as a productivity one. Dr. Eugene K. Choi frames high-stress work around the shift between survival state and executive state, explaining why entrepreneurs, business owners, and other high performers can…
Geraldine Butler-Wright considers what smaller teams using technology could mean for company growth and HR.
Geraldine Butler-Wright thinks technology will let small, highly skilled teams accomplish more with fewer people. On A Better HR Business, she links that prediction to her work with tech companies that are building, resetting or struggling to scale sustainably.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Carolyn Shepherd discusses her work supporting women impacted by AI job displacement through upskilling and generative AI strategy for HR transformation.
Luis Garcia discusses the founding of PEAT, an AI-driven HR tech platform that delivers personalized workforce training at scale.
Adam Daines discusses how AI is transforming HR consulting, including his company ADDA and MyHRAlly.
Interview with Geraldine Woloch Addamine about her employee recognition and skills platform Good4work, discussing its purpose and her journey to founding it.
This episode explains how HR businesses can use pre-conversion events like workshops and round tables to generate more sales meetings and demos.
Yevhen Onatsko, US country manager for Jooble, discusses the international job search engine's growth and how it helps reduce time to hire by consolidating job listings.
Announcing the People Business Growth Summit, a one-day online event for HR consultancies and HR tech companies on growth strategies.
Val Esway, founder and principal HR consultant at Work With Val, explains how she helps small, young, brick-and-mortar, e-commerce, and startup businesses build foundational HR systems.
Stéphane Rivard discusses how HiringBranch uses AI and job simulations to assess soft skills for high-volume hiring, replacing traditional interviews.
Stress shrinks the room.
Geraldine Butler-Wright comes in looking ahead, but she keeps her feet on the floor.
Sarah Chang, CEO of Clearwater HR Consulting, explains how outsourced and fractional HR helps small businesses manage policies, compensation, performance issues, separations, and multi-state employment rules.
Niel Cope shares his journey from solo HR consultant to building a larger consulting firm, People Matters HR, and discusses growth strategies.