A practical, human take on client fit, scope, and trust for writers and other service providers.
This episode turns a practical client-screening conversation into something more reflective, especially for writers and other service providers.

Valerie Ihsan
211 episodes listed below
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Welcome to the Writer Craft Podcast, a show about creativity and craft. Remember when you told your sister stories in the night, snuggled under the covers of your waterbed? Or read books from the public library that delighted you? And now you've written your own novel. But will it change someone's life? Is it a good enough book? Does it even work on the story level? On the Writer Craft Podcast, we help authors stay motivated and inspired, finish their books, and show them how to analyze and diagnose areas of challenge in their manuscripts once it's written.
Based on 6 episodes we listened to · September 2026
Valerie Isan and Eric Mertz connect manuscript choices with the creative, emotional, and commercial work of sustaining a writing life.
Writer Craft Podcast treats writing as a chain of decisions, from shaping a character to bringing a finished book into the world. Valerie Isan and Eric Mertz move between guest conversations and their own close comparisons, keeping craft connected to practice.
Kickstarter stretch goals meet character-consistent sex scenes, if your writing brain refuses to pick one lane.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical, human take on client fit, scope, and trust for writers and other service providers.
This episode turns a practical client-screening conversation into something more reflective, especially for writers and other service providers.
A relaxed primer on how point of view shapes voice, immediacy, and suspense.
Valerie Isan and Eric Mertz keep the conversation moving as they work through point of view out loud, starting with banter and then settling into a plainspoken take on how POV shapes a story.
A reflective craft conversation about release, structure, and what readers carry forward.
Writer Craft stays centered on the hard act of letting creative work go and sending it out into the world. H.H. Rune brings a grounded, thoughtful view of layered book structure, shifting voices, and the pull readers can feel toward characters.
A candid, grounded conversation about writing exercises and how AI fits into a writer's workflow.
Valerie Issan and Eric Mertz shape this episode around writing exercises as a way to get unstuck and move a story forward. They spend much of the conversation weighing the upsides and drawbacks of those exercises, then shift into how AI fits into a working writer's process,…
A clear look at character change, plot, and story shape that keeps the key distinctions in view.
Writer Craft Podcast shifts the conversation to the piece newer writers often leave until late: character arc, and how it differs from plot and from the way a story is told.
A practical conversation about confidence, craft, and getting work into the world.
Writer Craft Podcast shifts into a talk about confidence, and Angus Nelson makes the case that waiting for it can become its own trap. Valerie Esan and Eric Mertz keep the exchange anchored in the show's practical, writer-first approach, so the focus stays on motivation, craft,…
Memoir, resistance, and the point where private memory becomes public record.
The conversation begins in memory, then opens into a larger question of how a private life becomes public history. The writer reflects on growing up in Nazi-occupied Amsterdam, on her mother’s resistance work, and on the years it took before memoir felt possible.
A practical conversation about writing heat without losing character truth.
WriterCraft treats spicy scenes as craft work, not spectacle, and that is where H.R. Cole's advice feels strongest. The talk stays most useful when it focuses on voice, character-specific language, and the job a scene is meant to do for the reader.



Publishing lessons from the working writer’s side.



Kickstarter is more than a checkout page.
Character arc gets a full, relaxed airing.
David Carson makes dumb ideas useful.
Community starts in the room.
Episode 191 starts with author-business math.
Spicy scenes still have to earn their spot.
Valerie starts with a masterclass excerpt.
Screenwriting starts with strict page discipline.
Episode 198 starts by letting writers admit they fell out of rhythm.
Episode 177 opens with craft books.
Episode 202 opens gently.
Two odd-match movies share the same bones.
Episode 182 starts with translation.
Valerie Issan flies solo here.
Summer keeps knocking the writing calendar sideways.
Episode 183 starts with writing exercises.
Letting go makes the work feel ready to leave.
Writer Craft Podcast episode 203, recorded October 22, 2025, focuses on point of view as a craft choice for mysteries, thrillers, and other genres.
Nonfiction needs motion readers can use.
Episode 204 starts with Valerie Isan and Eric Mertz, then brings Heather Snodgrass in for a talk about flawed female leads.
A memoir can feel too self-important.
Valerie Esan explores the psychological tension between ego and soul in the writing process, arguing that writing resistance stems from vulnerability rather than laziness.
In this solo episode, host Valerie Isan explores the initial, often daunting moment when an idea for a book transforms from a distant fantasy into a compelling personal calling.
In this final episode of a three-part series, host Valerie Ehsan explores legacy crafting—how writing from soul alignment creates books that serve as guides rather than burdens.
In this announcement episode, hosts Valerie Issan and Eric Mertz share major life changes affecting the podcast.
Everybody is waiting on confidence.
Money logic gets blamed first, but the conversation is really poking at worth.
Luck is a flimsy way to find clients.