Wild Ideas Worth Living is a weekly interview show hosted by journalist Shelby Stanger and produced by REI Co-op Studios with Puddle Creative. Each episode is built around a single guest and a single pivotal pursuit, rather than a full biography, tracing the guest from an initiating decision through training and setbacks to an outcome such as a championship, a world record, or a personal resolution. Guests span elite and adaptive athletes (a Paralympic snowboard cross gold medalist, a three-time world champion surfer), record-setters (a Guinness World Record scuba diver, a world snowshoe champion), a NASA astronaut training for the Artemis II moon mission, and everyday people whose outdoor pursuits intersect with family or health, such as a family that walked 535 miles on the Camino de Santiago. Interviews are conversational and chronological, staying close to concrete detail (gear, training regimens, injury protocols, weather calls) rather than abstract motivational framing. Recurring subject matter includes physical injury and recovery, mental health and trauma processing, decision-making under risk, and inclusion in outdoor spaces. Each episode typically closes with a discrete takeaway framed as the 'wild idea' the guest acted on. The show does not center on gear reviews or technical how-to instruction; the emphasis is on personal narrative. Listeners interested in outdoor sports, endurance and adventure travel, or stories of reinvention through physical challenge and recovery make up the core audience. Production credits recur across episodes, including producers Annie Fassler, Sylvia Thomas, and Sam Pears-Nitzberg, senior producer Jenny Barber, and executive producers Joe Crosby and Paolo Motola. The show carries recurring sponsorship messaging from Capital One and the REI Co-op Mastercard.