Tunepact
66 episodes listed below
Indie music marketing from the scene floor.
Tunepact Podcast treats music marketing like something that happens in vans, record stores, merch tables, clubs, and long band conversations. It is part artist interview, part practical reality check, with plenty of room for punk stories, business warnings, and weird promotional instincts.
PRESS PLAY
Tunepact Podcast is built around the working life of independent music, not the fantasy version of it. The show has a marketing frame, but its center of gravity is much more human: bands trying to get heard, artists figuring out what they owe to their own songs, and scene people talking through the choices that keep a project alive. Some episodes get very practical. Contracts come up. So do music attorneys, rights, label fit, touring logistics, local consignment shelves, social media attention, physical releases, and the basic problem of getting on better shows. Other episodes stay closer to the emotional weather of making art. Guests talk about anxiety, connection, self-care, community, and the strange pressure of absorbing too much of the world while still trying to create something useful. The show has a punk-rock softness under its rough edges. It can be irreverent without becoming cynical. A conversation might move from banjos and stoner metal splits to the importance of trust inside a band, then land on the idea that marketing is really just a way of reaching people. Lee Pierce gives the interviews a loose, enthusiastic shape. He is comfortable letting guests roam through memory, craft, business, touring stories, and half-funny side paths when those turns reveal how music actually gets made and sustained. The guest list reflected in the excerpts runs from DIY artists to Cheap Perfume and Jeff Brown from Stoner Games. That range matters. Tunepact Podcast treats video-game soundtracks, punk shows, merch tables, handmade CDs, and artist branding as parts of the same ecosystem: places where independent creators try to make people stop, listen, care, and come back. It is most valuable when it drops the playbook posture and lets musicians describe the grind in their own terms.
Made for: For independent musicians, punk and rock fans, DIY promoters, and music-scene lifers who care about how bands actually survive. It also fits listeners who like artist interviews with practical business talk baked into the stories.
What sets it apart: The show stands out by treating marketing as lived scene work instead of a clean funnel diagram. Its conversations make room for contracts, merch, touring health, game soundtracks, community care, and strange promotional instincts in the same messy lane.
🎙 Welcome to the Tunepact Podcast – Your Ultimate Guide to Music Marketing & Growth! 🚀Are you an independent musician looking to grow your audience, build your brand, and monetize your music? The Tunepact Podcast is here to help!Hosted by industry experts and artists, we break down proven marketing strategies to help you stand out in the crowded music industry.💡 What You’ll Learn: 🎵 Artist branding & rebranding – Define your identity & build a loyal fanbase 📱 Social media & content creation – Grow engagement & maximize reach 🎧 How to get more streams & fans – Expand your audience on Spotify & beyond 📈 DIY marketing & music promotion hacks – Strategies that actually work 🔥 Success sto…
Based on 6 episodes we listened to · September 2026
Lee Pierce draws practical lessons about creative work, networking, and community from candid conversations with musicians and adjacent makers.
Lee Pierce treats artist interviews as working conversations, giving musicians room to explain how a creative life is actually sustained. Tunepact Podcast: The Music Marketing Playbook moves from Kids on Fire discussing touring expenses and receipts to 1876 connecting punk with…
Gas station rewards cards become band survival advice, and suddenly your gig budget feels less lonely.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A warm, slightly unruly case for video games as music's next soundtrack home.
Video games land here as a serious home for music, with Jeff Brown of Stoner Games and Lee Pierce following the medium from Commodore, Atari, and Nintendo-era sounds into a place where bands can feel built into the experience.
Cheap Perfume connects punk history, self-care, and community in a candid episode about staying present when the world feels overwhelming.
Cheap Perfume's story lands as a conversation about how a punk band takes root and keeps its people close. Stephanie Byrne and Jay Noe place the group inside a longer scene history, moving through earlier projects, a meeting around 2009 to 2010-ish, and the band's 2015 formation…
A composer reflects on being chosen for what his work signals, then on balancing craft, collaboration, and personal style.
The conversation settles into the hard middle of a music career: being picked because someone hears something in the work, then learning how to meet a brief without sanding off a personal style.
Bag Lady's open-ended sound is paired with a candid look at sobriety, Taekwondo, and jujitsu.
Lee Pierce's conversation with Michael Grover keeps its attention on Bag Lady's Western Massachusetts base and the band's refusal to sit neatly in one lane.
A Seattle band story that mixes lineup history with the practical mechanics of staying active and keeping records.
Kids on Fire get a focused Seattle band profile that follows the group from a 2005-ish house show meeting, through Rain City Schwillers, and into Kids on Fire around 2010.
GWAR's spectacle gets a practical, funny anatomy lesson from one of the artists building it.
Matt McGuire, known in GWAR as Sawborg Destructo, makes the band's outsized stage world feel handmade and physical, walking through the costumes, props, performances, and art direction that give the shock-rock group its look.
A pandemic start, a new drummer, and a blunt talk about punk as conviction.
The episode opens by tracing 1876's origin story and keeps returning to the project's practical beginnings, from Gabe working alone during the pandemic to the move into a band in 2022 and Luke later stepping in on drums.
Networking as shirts, stickers, and the connections they quietly turn into work.
The episode treats networking as ordinary scene work, with Lee Pierce and Hunter Jackson moving through shirts, stickers, mutual friends, and the small introductions that can turn into real opportunity.
This episode discusses practical strategies for independent artists to succeed by building reliable relationships, enhancing their presence, and effectively promoting their music and live performances.
The speaker discusses the importance of playing songs live before recording to maximize emotional impact and communication, while reflecting on changes in the music industry from record deals to indie opportunities.
An independent artist discusses the challenges of touring, including managing stage fright, maintaining health, and finding proper accommodations.
Host Lee Pierce interviews Jeff Brown, founder of Stoner Games and developer of Mosh Pit Mayhem, about integrating independent bands into video games as a music discovery platform.
Lee Pierce of the Tunepact Podcast interviews Stephanie Byrne and Jane Noe of Cheap Perfume, a feminist punk band formed in 2015 in response to rising far-right politics, whose song 'It's Okay to Punch Nazis' has gone viral twice as conditions it described repeated themselves.
Lee Pierce brings John Massari onto the TunePack Podcast and opens with the work that made him best known.
Lee Pierce talks with Michael Grover from Bag Lady.
Lee Pierce brings Kids on Fire in and has each member introduce himself before the room settles into the easy chaos of four people trying to line up names, parts, and jokes.
Matt McGuire, known as Sawborg Destructo and current art director of shock rock band GWAR, returns to the TunePact Podcast with host Lee Pierce for a second episode covering costumes, character work, and the physical toll of performing.
Lee Pierce opens with 1876's origin story.
Lee Pierce opens by calling networking his specialty.
This episode features an interview with musician Dixie Duncan discussing how to market instrumental music authentically without compromising artistic integrity.
This episode features an interview with Hunter Jackson (Techno Destructo), an original creator of the band Gwar, discussing how to maintain creative control over your brand while building a theatrical, over-the-top rock show with social commentary.