The Voice for Voice is a conversation about voice assistants and the business forming around them, carried by Geraint John, founder of Move Digital, alongside Will Bradley. Brixton, sirens audible, is the backdrop for several episodes. Another finds the pair relocated to Vauxhall, overlooking the Thames beside the MI6 building, where the staff filing in become an early bit of chatter. The shape is easy to read from the titles. Skill of the Week and Head-to-Head turn up again and again, next to lists of the news items up for debate. Testing is done out loud. A spoken command opens the skill, the assistant answers, and the two react in real time. A Deal or No Deal skill wins praise for leaning on the screen of a display device. A finance action called Fili.ai gets a far cooler reception, and the pair cannot even settle whether the segment should be called Skill, Action or Voice App of the Week. The news side ranges widely: an Amazon patent that could let Alexa record without its wake word, Google's Duplex for the web, described as 'autofill on steroids', the BBC blocking its podcasts from Google Assistant, and Spotify's voice-enabled ads. What ties it together is a commercial question. A florist selling exclusive flower content, a bike shop selling spare parts by voice, a restaurant handing its repetitive phone queries to Call Joy: each idea is judged by whether a business could actually earn from it. Voice search gets the same treatment. The pair concede that a widely repeated forecast about voice's share of Google searches by 2020 is nowhere near coming true, then turn to practical advice about FAQ pages written the way people speak. Guests widen the view. One episode is recorded at What3Words headquarters, where Chris Sheldrick explains why a city with dozens of roads called Victoria Road, plus soundalikes such as Lawn Road and Lorn Road, trips up a screenless assistant, and describes Mercedes-Benz building three-word addresses into its car navigation. Other episode titles carry the names of Jake Dubbins and Mark McCulloch. Read as a run, the titles also return to privacy, charity, children, cars, accessibility and government services. The register is matey and quick, and opinions arrive unhedged. Tangents are part of the deal, from pub quizzes to giving Siri an Australian accent for fun. There is candour as well, as when a statistic is floated and someone admits it should have been checked before recording. The banter can turn blunt and occasionally salty, but the critique usually lands on substance, such as the argument that even a modest skill can find users if a clear explainer video shows it working. The episode dates run through 2018 and 2019, so the show now plays as a record of a moment when brands were being urged to build skills and many had not. A good place to start is 'S2 Ep12 - Chris Sheldrick, What3Words' for a focused guest conversation, or 'S2 Ep11 - Alexa's New Privacy Concerns, UK Monetisation, Deal or No Deal Skill of the Week, Head-to-Head' for the mix of testing, news and debate.