Kristjan Hebert, Evan Shout
65 episodes listed below
Farm business talk with the math left in.
The Truth About Ag treats agriculture as a business with real margins, real debt, and real consequences. Its conversations move quickly from jokes and sponsor reads into hard questions about farm data, land values, crop economics, equipment, policy, and growth.
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The Truth About Ag is agriculture talk with the varnish left off. Evan Schout and Christian Hebert treat farming as a live business problem, full of opportunity, risk, debt, weather, policy, technology, and human judgment. The show is casual, but its center of gravity is serious. A conversation can open with hockey banter, a sponsor read, or a complaint about industry negativity, then turn quickly toward balance sheets, land equity, crop prices, fertilizer volatility, or whether a farm data tool actually improves decisions. That shift is the point. The show is less interested in abstract optimism than in what changes on the ground when markets run, debt service tightens, equipment gets expensive, or a neighbor sells land. Its best moments come when the hosts pressure an idea until it has to show its math. They talk about canola, wheat, soybeans, corn, crop protection, pre-seed burndown, harvest logistics, grain cart data, operator performance, bottlenecks, and the awkward space between perfection and getting the work done. Data is a major theme, but not as a buzzword. John Deere Operations Centre, clean field records, tank mixes, work orders, machine information, and post-seeding or post-harvest reviews are framed around accuracy, efficiency, and decisions a farm team can actually act on. The show also spends time on bigger industry questions. Episodes touch Canadian agriculture's place in a changing world, prairie politics, building value in Canadian ag, farm safety regulation, supply-chain businesses, and the temptation to judge other operators before asking how they built what they built. Guests such as Gary Mar, Jahmy Hindman, Devin Lammers, Arlene Dickinson, Mike Frank, David Marit, and Scott Moe give the conversation outside pressure, but the format keeps circling back to the producer's seat. It is blunt. It can be funny. It is also openly concerned with consequences, especially for young farmers, landlords, employees, and lenders caught inside major business decisions. The show works because it sounds like people arguing from experience rather than performing neutrality. It is not tidy farm conference audio. It is a working-room conversation for people who care about agriculture as an operating system, an industry, and a way to make hard calls with incomplete information.
Made for: Built for producers, agribusiness operators, ag lenders, advisors, and industry watchers who want direct talk about farm economics and operations. It especially suits listeners who already know the basics and want sharper context on decisions, risk, and margins.
What sets it apart: The show stands apart by tying big agriculture debates back to practical farm-side consequences. It mixes blunt opinion, guest interviews, operational data, and balance-sheet thinking without sanding off disagreement.
A raw, off-the-cuff discussion on the real time issues in agriculture today.
Based on 5 episodes we listened to · September 2026
Farm technology, balance sheets and team management meet in candid conversations focused on how agricultural businesses actually operate.
The Truth About Ag turns farm operations into candid business conversations. The hosts move between roundtable discussion and guest interviews, examining how technology, management choices and market conditions affect decisions on the ground.
Farm spreadsheets meet the people expected to live by them, giving you both halves of the decision.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A blunt farm-business discussion about debt, land, and the cost of right-sizing.
It opens with sponsor copy and hockey chatter before moving into the Manette Farm segment and the interview with Gary Marr. From there, the episode settles into a practical farm-finance discussion built around right-sizing, land equity, debt service, loan-to-value, and the risk…
Farm data matters when it shows the bottleneck and gives the crew something practical to do about it.
This one treats farm data as a working tool, not a slogan. JD Op Center is framed as a single place to check boundaries, planned work, tank mixes, and work orders, while also sending cleaner information to machinery and cutting down on typing at the monitor.
A practical farm-data conversation about turning information into a field-ready plan.
This episode treats farm data as something that has to move from collection to a field-ready plan, with Devin framing TerraClear as part of an end-to-end workflow rather than a standalone tool.
A practical new-year ag check-in with a candid edge.
This episode opens the year with a grounded farm-side check-in, moving from crop production week to producer mindset and the choices that come with growth.
A plainspoken look at culture, leadership, and why people stay.
April's conversation stays close to a plain question: what does it take to make a farm business worth joining? April speaks from both sides of that reality, as a farm kid raised east of Regina and as an operator who started a farm business with her husband Chad in 2002 after…
Farm business talk with coffee-shop honesty.
Be careful what you wish for.
JD Op Center sits at the center of the conversation.
The host opens with JD Op Center.
This episode discusses recent market volatility and price increases in fertilizer and grain, focusing on crops like canola, wheat, soybeans, and corn.
This episode explores innovation in crop protection by comparing agricultural profitability and yields from the 1980s to today, focusing on wheat production and cost analysis.
This episode explores why the agriculture industry often speculates and judges rather than asking 'how' to build value, featuring insights from David Marit and discussions on farm data management.
The hosts discuss securing John Deere as their first podcast sponsor, emphasizing alignment with their values and the importance of the company's technology in agriculture.
The show kicks off 2026 with a plus-one weather joke and a look back at Crop Production Week.
April Nichol joins the show as a farm kid east of Regina who brought industry experience and hands-on farming into a business she started with her husband.
This episode features an interview with John Stackhouse, discussing his background in journalism and his current role at RBC, within the context of agriculture and CANZA.
Host Evan Schout interviews Jordan and Jennifer Lindgren about their fourth-generation family farm in Saskatchewan, focusing on sustainable practices, crop diversity, and succession planning.
The hosts discuss rumors about FCC's potential move to Ottawa and share personal anecdotes about Christian's family homestead, while interviewing special guest Justine Hendricks about promoting Canadian agriculture.
This episode features an interview with farmer Ryley Richards discussing his family farm's history in Saskatchewan, current operations, and topics like recovery, outside investment, and transitioning to a self-managing farm.
Host Evan Schout interviews Dallas Simmonds, a former large-scale grain farmer from Saskatchewan, about his transition away from farming and into new life roles.