Field-tested solar sales coaching.
The Solarpreneur turns solar sales into a field manual: scripts, deal breakdowns, follow-up habits, and blunt lessons from reps. Its rhythm is practical and high-energy, with conversations that move from door approaches to Golden Door production.
PRESS PLAY
The Solarpreneur is built for the working edge of solar sales. It is not a broad clean-energy explainer. Its center of gravity is the rep trying to get better on doors, protect value in negotiation, build referrals, and stay sharp through a demanding sales season. Taylor Armstrong appears throughout the excerpts as the recurring voice of the show, using his own sales history as a credibility frame before moving into tactical coaching. The show favors examples over theory. A recent close becomes a negotiation lesson. Footage from a door approach becomes a script breakdown. Homes that already have solar become a fresh prospecting category instead of dead territory. Add-on systems get treated as a practical appointment-setting opportunity. The pace is energetic. The vocabulary comes from the field: blitzes, turf, panels, meters, referrals, top producers, Golden Door goals, and summer momentum. Guests expand the playbook without changing the mission. Jeff Mendez brings his path into the conversation. Brandon Burke is framed through production and Golden Door achievement. Travis Hartman is discussed in relation to growth, deal volume, and respected people. Taylor McCarthy’s episode leans into reverse selling, pullbacks, takeaways, and using disqualification as a way to move someone forward. Mike Brand’s appearance adds a more personal, candid sales-culture story. Across its episodes, the show keeps returning to mastery through repetition: review the conversation, find the mistake, sharpen the question, and get back into the field. It suits listeners who want specific moves more than polished business commentary. The style is casual, direct, and occasionally rough around the edges. That roughness is part of its function. The Solarpreneur sounds like a working sales room, not a classroom.
Made for: For solar reps and solar entrepreneurs who want practical help with doors, follow-up, negotiation, referrals, and production habits.
What sets it apart: The show stands out by using recent deals, live footage, and producer conversations instead of generic sales theory. It focuses tightly on the solar-specific moments where appointments and closes are won or lost.
If you're looking to take your solar sales or business to the next level, then you've found the right place. In this podcast, we reveal the tricks of the trade to make it happen in the solar industry whether you're a sales pro, marketer, or entrepreneur. Show topics include online marketing, closing strategy, mindset, filling the pipeline, industry news, interviews, and so much more. Stay sharp and join us every week to increase your income and impact in the solar industry and join the elite force of solar entrepreneurs.
Short reviews from the PlayNext desk, based on the episodes we processed.
A focused solar sales clinic built around reverse selling and the questions that open the door.
Taylor McCarthy's return keeps the episode grounded in solar sales mechanics instead of broad motivation. The discussion moves through reverse selling, pullbacks, and takeaways, with enough room for the questions that matter most: the main panel, roof age, shading, and whether a…
A practical door-to-door solar review of pacing, add-on judgment, and referral timing.
Add-on solar sales here is framed less as a clean yes-or-no pitch and more as a judgment call made in real time at the door. Taylor Armstrong centers the episode on live appointment-setting footage, where a low electric bill, a wandering homeowner story, and the possibility of a…
SolarCon is framed as a full-run sales and networking opportunity.
SolarCon is presented as a full-run opportunity rather than a place to drop in late. Taylor Armstrong steers the conversation toward scale, timing, and the value of being there from start to finish, with the two and a half days framed as time for content, networking, meetings,…
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Taylor Armstrong analyzes live door-to-door footage from Carlos Morales to teach strategies for selling add-on solar systems to existing customers.
Host Taylor Armstrong previews SolarCon 2025 with guest Joe Moose, revealing it will be the largest ever with nearly 5,000 attendees.
This episode features an interview with Jacob Murawski, a manager at Glide, discussing the Blitz model and sharing insights on generating leads, following up effectively, and closing deals in the solar industry.
The host shares a unique experience of sitting in a customer appointment with a competitor, promising to reveal insights on what worked and what didn't.
Taylor Armstrong presents four practical AI use cases for solar professionals, including app integrations, financial reviews, goal planning, and sales-call analysis.
The Solarpreneur host Taylor Armstrong interviews Scout founder Shadi Barhumi about using property, permit, move-in, and customer data to target solar and home-service prospects.
Jake Lansom, founder of Trio Solar, contrasts dealer ownership with senior leadership and warns that gross checks are not personal income.
This episode features an interview with Jeff Mendez, discussing his transition from VP at Vivint to an investor, aimed at helping solar entrepreneurs improve their business strategies.
This episode analyzes a recent solar deal negotiation, detailing mistakes and successes to help listeners improve their sales skills in the solar industry.
This episode provides live footage and scripts for setting appointments with homeowners who already have solar systems to sell them add-on systems.
This episode features an interview with Brandon Burke, a multiple-time Golden Door Award winner in the solar industry, discussing his journey from mortgages to solar and strategies for achieving high sales success.
This episode discusses why solar sales professionals should reconsider knocking on doors that already have solar panels, sharing insights on generating leads and referrals in the solar industry.
This episode features an interview with Travis Hartman discussing strategies for building momentum in solar sales, including generating leads and closing deals.
Taylor Armstrong brings back Taylor McCarthy on The Solarpreneur to discuss solar sales, his book How to Master the Art of Selling 2, and the March 17, 2026 launch on Amazon, Barnes & Noble, and Hudson News.
This episode features an interview with Mike Brand, who apologizes for a past recruiting incident while discussing solar business strategies and industry insights.
This episode features an interview with Adam Kremer discussing his transition from electrician to solar sales expert, focusing on community solar versus traditional solar and business automation strategies.