Add On System Breakdown

·16 min·1 clip

Taylor Armstrong breaks down live door-to-door footage to reveal scripts for selling solar add-ons to existing customers.

The episode begins with host Taylor Armstrong introducing the topic of selling add-on solar systems to homes that already have panels, referencing a previous episode on why to target such homes. He announces the episode will feature live footage from Carlos Morales of Real Sales Dynamics, breaking down door-to-door interactions. Taylor plays a clip where Carlos approaches a homeowner named Dave, who has had solar for four months and claims a $14 utility bill. Taylor critiques Carlos's initial approach, suggesting a more assumptive tactic to get customers to show their bills, as some may lie to avoid sales pitches. He highlights the importance of verifying bills, especially in markets like California where customers are frequently approached. The analysis continues as Carlos engages Dave in conversation, with Taylor noting the challenge of older customers who talk extensively and the need to judge time effectiveness. Carlos pivots from a potential add-on sale to securing a referral by asking for a copy of Dave's bill, offering a $100 referral fee. Taylor praises this twist and suggests enhancing it with photos and videos for a stronger impact. He then explains how Carlos gets inside Dave's patio to help log into the utility account, overcoming common excuses. Taylor summarizes the basic script for approaching solar homes: introduce as energy auditors, ask about utility bills, and transition based on responses. He mentions scenarios where systems are non-functional or companies are out of business, leading to full replacements. The episode includes promotions for Solar Scout, a data platform for identifying solar leads, and SolSciety, a learning community for solar professionals. Taylor shares his personal experience with Solar Scout and offers a discount to listeners. The tone is educational, focusing on practical sales techniques and industry insights.

As heard by us

A practical door-to-door solar review of pacing, add-on judgment, and referral timing.

Add-on solar sales here is framed less as a clean yes-or-no pitch and more as a judgment call made in real time at the door. Taylor Armstrong centers the episode on live appointment-setting footage, where a low electric bill, a wandering homeowner story, and the possibility of a…

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Why you'd press play

You want to hear how an add-on solar door pitch handles a chatty homeowner with a very low bill and a possible $100 referral.

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