The Podcast Accelerator: How to Grow Your Podcast

The host introduces the 2023 Listener Survey for the Podcast Accelerator, explaining its purpose for feedback and improvement, while also promoting support options and encouraging participation.

Diversify the money.

Host Mark Asquith argues that successful podcasting requires thinking about design far beyond just cover art.

Mark Askwith, co-founder of Captivate and host of The Podcast Accelerator: How to Grow Your Podcast, says there is “no single best way” to grow a show and pushes creators to “shock the system” when growth stalls.

Mark Asquith argues that podcast memberships let creators monetize direct listenership with premium access, early access, and exclusive content.

Dave Jackson says the podcast market looks saturated only if you ignore the huge number of inactive shows, citing about 4 million podcasts overall and only a couple hundred thousand still producing.

Mark Asquith, Danny, and Captivate head of design Gary Aylert discuss Dashboard 2.5, released after a live YouTube reveal and built around a rebuilt network system.

Host Mark Asquith returns from a year-long hiatus to explain his absence, detailing burnout from creating over a thousand educational episodes, the demands of his role at Captivate after its acquisition, and becoming a new father.

Mark Asquith says podcasting has moved from “curious technology tests” and startup experiments into a “questioning phase” where measurement, revenue, and first-party data matter more than ideology.

Mark Askwith analyzes the acquisition of Squadcast by Descript, offering both industry perspective and deeply personal founder insights.

Mark Asquith interviews Sam Sethi about the future of podcast monetization, focusing on value for value models and the new platform Podfans.

He reviews The Podcast Show in London and starts with the obvious questions: did it live up to the hype, and was it worth the time and money?

David Medus argues that value for value in podcasting is broader than satoshi streaming, saying it includes Patreon, PayPal, Cash App, P.O.

Mark says Podcast Movement 2024 is still creator-first, even though brands like Spotify, Amazon Music, Paramount, and Disney now have a larger presence.

James Cridland joins the show to unpack YouTube’s growing role in podcasting.

Mark Asquith opens with Matthew Passi on a question every podcaster asks at some point: what keeps a show from standing out and growing faster.

Mark Asquith argues that indie podcasters can borrow revenue lessons from big podcasts by building audience first, because “you can’t sell bread if your shop is in the middle of a field.” He says big shows like Business Wars, The News Agents, Law, and Jordan Harbinger’s interview show succeed by delivering repeatable downloads that advertisers can trust.

Mark Asquith opens by saying he wants the honest version of podcast sponsorships.

Mark Asquith and Danny Brown use this Podcast Accelerator relaunch to revisit ten years of podcasting, from 2013 hobby shows to a platform-driven industry.