The Mr. Beacon Ambient IoT Podcast

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Conversations with the people wiring everyday objects to the cloud.

The gist

The Mr. Beacon Ambient IoT Podcast talks shop with the people building battery-free sensors, smart labels, store-scale Bluetooth networks and the standards that connect them. The conversations stay close to a commercial question: what it takes for these technologies to get past the pilot stage and work at scale.

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About The Mr. Beacon Ambient IoT Podcast

The Mr. Beacon Ambient IoT Podcast is an interview show about giving physical things a digital voice: tags, sensors, shelf labels and packages that can say where they are and what they have been through. Its guests come from the companies building that layer. Simon Ford of Blecon, Jenny Stanley of Appetite Creative, Andy Ellwood of Stretch and Steve Hanna, a distinguished engineer at Infineon, all appear in the recent run. So do returning voices such as Dominique Guinard, on his fifth appearance. The host tends to frame the stakes before the guest says a word. In one episode, that means arguing that a ten-dollar device is worthless if deploying it costs two thousand. The host offers this as the reason so many IoT projects never leave proof of concept. In another, the framing is Google's lawsuit over hacked firmware in millions of its devices. From there the talk gets specific. With Ford, the conversation turns to how Zebra handhelds already in frontline use can suddenly form a Bluetooth network. He also cautions that a company has to earn the right to share that data before brokerage models make sense. Stanley recalls a lactose-free milk brand that asked shoppers a question when they scanned. It found that more than seventy percent were not lactose intolerant, which pushed the brand toward a healthy-lifestyle message. Hanna covers counterfeit medication, informed consent under rules like HIPAA and GDPR, and AI as a tool for attackers and defenders alike. The episode list shows how wide the beat runs, taking in battery-free sensors, kinetic energy harvesting, electronic shelf labels, real-time location tracking, smart food labels and seafood traceability. Digital product passports come up across several conversations, with guests including Thomas Knothe, chair of JTC 24, and Thomas Roedding of Narravero. Not every episode stays inside hardware. Ellwood's app compares a full grocery list across stores, and he pictures every shopper having an AI agent on their side, the way a homebuyer has a buyer's agent. Guinard's episode covers C2PA, a provenance standard for images, video, audio, documents and text. He and the host agree it works like a digital product passport for a document. The host is not neutral on the subject, faulting Apple for lagging on support and connecting the stakes to elections and images from war zones. Between the technical stretches, conversations sometimes wander to where a guest grew up or a filmmaker's long road to Baby Driver. Sign-offs tend to urge listeners to be safe and enjoy the journey, sometimes with a recommendation from outside tech, such as a saxophonist on Spotify. For a first listen on the privacy questions that shadow this whole field, 'Secure by Design: Ambient IoT, AI, and the Future of Trust' is a sensible entry point.

Made for: Suits a listener who works near retail, logistics, packaging or product hardware and wants to hear how ambient IoT is actually being deployed, from the companies doing it. It also fits a curious generalist who will sit through some technical detail for the business story underneath.

What sets it apart: Rather than treating IoT as a gadget beat, it stays with the commercial plumbing: deployment cost, partnerships such as Blecon's with Zebra, and standards like digital product passports and C2PA. Returning guests such as Dominique Guinard give it a running cast of industry voices.

In their own words

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing. Hosted on Acast. See acast.com/privacy for more information.

Why you'd press play

A lactose-free milk scan finds most respondents aren't lactose-intolerant; your marketing assumptions start sweating.

Press play if you want

  • to see what changes when Zebra devices can read nearby beacons
  • to hear how one customer question reshaped a milk campaign
Read the full recommendation in PlayNext →
Ambient IoT and battery-free Bluetooth tagsEnergy harvesting for sensorsDigital product passportsRetail technology and electronic shelf labelsConnected and smart packagingSupply chain and food traceabilityIoT security and privacyAI meeting physical products

Talks about

Best episodes of The Mr. Beacon Ambient IoT Podcast

Short reviews from the PlayNext desk, based on the episodes we processed.

The Truth About AI Content: Why C2PA Might Save the InternetApr 7, 2026

A clear, grounded look at C2PA, election trust, and the Apple-shaped gap in adoption.

The episode frames C2PA as a practical answer to a growing problem: AI has made synthetic media easier to create, while audiences still need ways to judge what they are seeing and sharing.

The Smart Grocery Revolution: How Stretch Is Reinventing How We ShopMar 24, 2026

A grounded episode on Stretch, grocery shopping, and the founder discipline behind retail technology.

Stretch connects a familiar grocery problem with a bigger retail-tech bet: shoppers want to know whether the store they pick will actually be best for their list.

The Ambient IoT Tipping Point: Every Zebra Device is a Cloud GatewayMar 10, 2026

A grounded look at why IoT economics stall and how Zebra devices could help turn beacons into infrastructure.

The episode starts with a blunt problem: many IoT projects fail before they prove themselves, and the real drag is often the cost of getting them into the field.

Connected Packaging: Turning Every Product Into a Digital Media ChannelFeb 10, 2026

A grounded case for packaging as a feedback loop, led by a milk campaign that changed course.

Connected packaging comes across as a practical research channel for brands, not just a place to park a scan code. Jenny Stanley of Appetite Creative draws the clearest lesson from a lactose-free milk campaign: scans showed that more than 70% of respondents were not…

Secure by Design: Ambient IoT, AI, and the Future of TrustJan 27, 2026

Ambient IoT's future depends on building security into the product before trust is put at risk.

Ambient IoT only earns a place in ordinary life when trust is built into connected products from the beginning. This episode looks at security through the real risks of compromised firmware, moving from Google devices such as smart picture frames and televisions to in-car…

Podcasts like The Mr. Beacon Ambient IoT Podcast

Episodes

  1. 1

    The Truth About AI Content: Why C2PA Might Save the Internet

    Hidden gem

    ["The Mr.

    Apr 7, 2026·51m·3 clips
  2. 2

    The Smart Grocery Revolution: How Stretch Is Reinventing How We Shop

    Hidden gem

    Andy Elwood says Americans spend almost a trillion dollars a year on groceries, yet shoppers still walk into 40,000-square-foot stores without a source of truth for prices.

    Mar 24, 2026·46m·3 clips
  3. 3

    The Ambient IoT Tipping Point: Every Zebra Device is a Cloud Gateway

    Hidden gem

    Steve opens the Mr.

    Mar 10, 2026·1h 9m·5 clips
  4. 4

    Connected Packaging: Turning Every Product Into a Digital Media Channel

    Hidden gem

    Steve Statler talks with Jenny Stanley of Appetite Creative about connected packaging as a two-way digital channel between brands and consumers.

    Feb 10, 2026·54m·5 clips
  5. 5

    Secure by Design: Ambient IoT, AI, and the Future of Trust

    Hidden gem

    Steve Hanna opens this Mr.

    Jan 27, 2026·42m·2 clips
  6. 6

    100,000 Radios Per Store: The Quiet IoT Revolution Reshaping Retail

    Hidden gem

    Thaddeus Segura, Vice President of Product at Vusion Group, says the company has grown about 30% year over year for over a decade and will be fully deployed across all Walmart stores by the end of next year.

    Jan 13, 2026·43m·2 clips
  7. 7

    Retail 301: The Science Behind the Shelf with Leon Nicholas

    Hidden gem

    Leon Nicholas, VP of Data Insights at Smurfit Westrock, tells host Steve that retail leaders are losing sleep over unpredictable tariffs and what he calls "relevance angst." He credits Walmart's 4,000-plus U.S.

    Nov 18, 2025·58m·2 clips
  8. 8

    No Batteries Required: WePower’s Kinetic Revolution

    Hidden gem

    WePower founder Larry Richenstein says a single press of its G100 push button can wake a microprocessor, read three sensors, and send 25 to 30 encrypted Bluetooth messages.

    Nov 4, 2025·1h 9m·2 clips
  9. 9

    Digital Supply Chains: Food Transparency, Blockchain, and the IOTA Foundation

    Oct 21, 2025·1h 29m
  10. 10

    AI Meets IoT: Ersan Günes on Inpixon’s Vision for Smarter Factories

    Oct 7, 2025·1h 6m
  11. 11

    Jason Wu on $1 Bluetooth Beacons & Qualcomm’s RFID Chip for Phones

    Sep 23, 2025·1h 22m
  12. 12

    Wiliot Gen 3: Scaling Ambient IoT

    Sep 9, 2025·1h 8m
  13. 13

    Battery-Free Sensors & the Future of IoT

    Aug 26, 2025·44m
  14. 14

    Power from the Shadows: Dracula Technologies

    Aug 12, 2025·1h
  15. 15

    Smart Labels, Smarter Business with Adrich CEO Adhithi Aji

    Jul 29, 2025·57m
  16. 16

    From Failure to Funding: Sze Wong on Reinventing Venture Studios

    Jul 15, 2025·47m
  17. 17

    Let Your Product Talk: Digital Product Passports with Thomas Roedding

    Jul 1, 2025·1h 9m
  18. 18

    Building the Future of IoT: Kirsten Newquist’s Vision for Identiv

    Jun 17, 2025·51m
  19. 19

    Building Better Startups: Inside the Venture Builder Mindset

    Jun 3, 2025·50m
  20. 20

    Revolutionizing Seafood: Traceability, Transparency, and Tech with Donna Lanzetta

    May 13, 2025·54m
  21. 21

    New Era of Digital Product Passports: An Exclusive with Thomas Knothe

    Apr 29, 2025·1h 27m
  22. 22

    Building Bluetooth Made Easier: SimpleBLE & Lessons from Neuralink

    Mar 18, 2025·1h 11m
  23. 23

    Powering the Future: How Energous is Pioneering Wireless Energy for IoT

    Mar 4, 2025·38m
  24. 24

    The Future of Real-Time Location Tracking with Quuppa

    Feb 18, 2025·1h 5m
  25. 25

    Best-By Dates and Beyond: How Tech is Fixing Food Labels

    Jan 21, 2025·1h
  26. 26

    The Secret to Connecting Food Supply Chains

    Jan 7, 2025·54m
  27. 27

    Transforming Supply Chains with Real-Time Insights

    Dec 10, 2024·59m
  28. 28

    Powering the Future: Ambient IoT and Sustainable Innovation

    Nov 26, 2024·46m
  29. 29

    Unpacking the Global Supply Chain Crisis with Peter S. Goodman

    Nov 12, 2024·53m
  30. 30

    Wiliot Ambient IoT Deployment with Royal Mail

    An interview with Royal Mail's head of digital supply chain strategy about deploying Ambient IoT technology across their operations.

    Oct 30, 2024·1h 2m
  31. 31

    Bluetooth Channel Sounding + Bluetooth Core Specification Version 6.0

    Oct 15, 2024·51m
  32. 32

    Designing & Building Ambient IoT Solutions - The Secrets to Success

    Oct 1, 2024·1h
  33. 33

    Building the Bluetooth Network for Every Single Thing

    Sep 17, 2024·1h 1m
  34. 34

    AI Running on the Edge with tinyML

    Aug 22, 2024·54m
  35. 35

    The Secrets of Success in RTLS – AiRISTA’s BLE, Wi-Fi, and IoT Offerings

    Aug 6, 2024·39m
  36. 36

    Transforming Healthcare with Navenio's Indoor Location Technology

    Jul 23, 2024·1h 3m
  37. 37

    The Future of Digital Product Passports: Traceability and Sustainability

    Jul 9, 2024·47m
  38. 38

    Healthcare Tracking with Kevin Allart of SATO Healthcare

    An interview with Kevin Eller about IoT in healthcare and auto-ID, celebrating the 200th episode.

    Jun 25, 2024·1h 17m
  39. 39

    Unlocking the Gateway to the IoT: Inside Rigado's Gateway to Smart Connectivity

    Apr 16, 2024·47m
  40. 40

    Practical AI Applications with Computer Vision

    Interview with the CEO of Always AI about vision AI applications in retail, restaurants, and mining.

    Feb 27, 2024·1h 2m
  41. 41

    Revolutionizing Retail with Ambient IoT

    Feb 13, 2024·38m
  42. 42

    Lighting Up Supply Chains with TrackVision AI

    An interview discussing how to achieve real-time visibility in supply chains using IoT location technologies and standards.

    Jan 23, 2024·56m
  43. 43

    Beyond the Chip: RFID Innovations from EM Microelectronic

    Jan 9, 2024·53m
  44. 44

    One of the IoT’s Latest Buzzwords: Digital Product Passports

    Dec 26, 2023·35m
  45. 45

    Access Granted: Exploring RFID, IoT, and the Future of Connectivity

    Dec 12, 2023·43m
  46. 46

    Navigating Healthcare Visibility with Vizzia Technologies

    Nov 28, 2023·1h 28m
  47. 47

    Unveiling IoT Innovations with SODAQ's Ollie Smeenk

    Nov 14, 2023·38m
  48. 48

    IBM Food Trust: Transforming the Future of Food Safety and Supply Chains

    Oct 31, 2023·1h
  49. 49

    Revolutionizing Healthcare Asset Tracking with Blyott

    Interview with Jerry Pollitt, CEO of Blyot, discussing IoT beacons and their applications in the healthcare market.

    Oct 17, 2023·49m
  50. 50

    Navigating the Future of Quick Service Restaurants and IoT

    Oct 3, 2023·1h 8m