The Freelance Friday Podcast

This episode discusses the ethical dilemmas content creators and small business owners face when deciding whether to continue normal operations during turbulent current events, exploring their potential role as journalists.

The host reflects on their challenging 2025, sharing business insights like partnerships becoming their top revenue stream and personal lessons learned.

This episode announces a shift to monthly members-only live streams for social media marketing updates and discusses recent Facebook news about the metaverse's decline.

This episode discusses five practical strategies for obtaining client testimonials to boost business credibility and sales, especially for service-based entrepreneurs.

This episode features an interview with Diego, an alumni of a social media management accelerator, discussing how to build a successful social media marketing agency in 2025 by applying learned skills to create a real business.

The host shares personal experiences and tips on prioritizing mental health while running a business, emphasizing therapy and self-awareness.

This episode analyzes the cultural shift toward video podcasting, discussing recent developments from Apple, Netflix, and YouTube, and curates top stories from social media platforms like Threads.

The host discusses the importance of preparing for Black Friday and Cyber Monday as key seasonal events for businesses, while also promoting a free Q4 strategy session for goal-setting.

The host shares personal mindset shifts from her 30s, focusing on reframing obligations as opportunities using the 'get to versus have to' concept, illustrated through experiences like filming a documentary.

The host discusses declining email open rates, shares a personal experience with Flowdesk, and explores potential solutions and industry insights.

A content creator shares insights from making over 800 YouTube videos, discussing the 10,000-hour rule for mastery and emphasizing the importance of starting and staying curious.

This episode features an interview with social media manager Caitlin Grad discussing strategies for niching by location, managing capacity, scaling a freelance business, and continuous learning in social media management.

This episode answers listener questions about social media management, covering essential platforms for 2025, typical skills needed, and insights from the host's decade of experience in the industry.

This episode explores career advancement options for experienced social media managers who want to move beyond their current roles into higher-paying, more fulfilling positions in digital marketing.

This episode explains the three most common freelance pricing models—hourly, retainer, and project-based—with pros and cons for each.

This episode analyzes the 2026 Wellbeing Report for social media professionals, breaking down survey data on roles, employment types, and job satisfaction among freelancers, agencies, and businesses.

This episode analyzes a Kajabi report on how successful content creators identify as entrepreneurs and diversify their income through multiple revenue streams beyond just social media platforms.

This episode provides three practical tips for selling anything effectively, starting with advice on making websites easy to navigate and clear about offerings.

This episode discusses insights from a 2025 social media advertising report by Metricool, covering data from over 500,000 campaigns and highlighting trends in Meta and TikTok ads.

This episode analyzes Metricool's annual social media report, highlighting surprising trends like Facebook's increased reach and declines on other platforms such as LinkedIn, TikTok, and Instagram.

The host discusses niche-changing strategies on YouTube, sharing personal experiences and advice for creators pivoting from dental hygienist content to broader healthcare topics.

This episode discusses the evolution of LinkedIn into a valuable social network for professionals, highlighting a comprehensive study by Metricool that analyzes data from thousands of LinkedIn pages to prove its importance.

This episode explores whether educational content still has a place in social media strategies for marketers and entrepreneurs, considering audience burnout and business needs.

This episode details the host's step-by-step workflow for coaching calls, emphasizing the growing demand for services and how to efficiently manage client interactions while promoting Metricool as a content organization tool.

This episode is a personal Q&A where the host discusses topics like working in social media, AI's impact on content creation, future plans, and UGC, while also introducing a sponsor for business payments.

This episode discusses how content marketing, particularly on YouTube, is essential for online business owners to acquire leads in today's challenging digital landscape.

The host shares effective marketing strategies for online businesses in 2025, focusing on live workshops and content planning tools like Metricool.

This episode offers advice for social media managers in 2025, emphasizing strategic thinking and portfolio development to navigate industry changes.

This episode explores strategies for growing online communities through an interview with D Green, focusing on mindset, management techniques, and personal experiences with the Undeterred group.

The host shares a personal update about her creative entrepreneurship journey, including business redirection, grad school challenges, and discovering her face being used without permission on Fiverr for UGC content.

This casual audio-only episode explains the host's delay in producing regular content due to health issues like a mouth burn and eye medication shortage, while also teasing upcoming discussions on S.A.D.

This episode shares a case study about building a community of 10,000 app users organically for an influencer marketing startup called Octoly through social media strategy.

This episode discusses how to choose a profitable niche for content creation by focusing on topics you're passionate about and can talk about extensively.

This episode discusses Amy Porterfield's recent podcast claiming online courses are dead and explores how the online course industry is changing, with a focus on pivoting strategies and live implementation support.

This episode explores how to start a side hustle while working full-time by reflecting on childhood learning patterns and making time for practice despite adult responsibilities.

The host discusses listener preferences for the podcast's direction, questions the term 'freelancer' in light of industry perceptions, and invites feedback on topics like social media management versus traditional employment.

The host announces new Spotify memberships offering ad-free episodes and monthly bonus content, including a reflection on a failed business launch.

This episode features a conversation between two podcasters discussing their experiences with podcasting, including tips on equipment, niche marketing, and building connections through the medium.

LaTosha shares practical advice on starting as a content creator in 2025, emphasizing that minimal equipment like an iPhone and a good microphone is sufficient for success.

This episode discusses how to create successful influencer marketing campaigns, targeting marketers, business owners, and freelancers who work with brands on social media.

The host addresses a hate comment about low YouTube views and age, aiming to debunk myths that low views mean low impact and that being older makes one irrelevant in content creation.

The host discusses navigating economic uncertainty as a freelancer, advising against quitting secure jobs but encouraging side hustles while sharing personal experiences and recommendations.

This episode provides practical tips for business owners and content creators to leverage slow seasons like summer by proactively pitching brands for holiday campaigns while competitors are less active.

This episode provides a guide on transitioning from a business idea to a functioning business, covering logistics like naming, branding, and marketing.

This episode discusses promising social media marketing niches for 2025, focusing on health and wellness as a recession-resistant area driven by Gen Z and millennial spending patterns.

This episode discusses five social media marketing strategies for 2026, emphasizing storytelling and human connection in response to AI-driven content trends.

This episode provides a step-by-step roadmap for aspiring social media managers to earn $5,000+ monthly by 2026, based on the host's personal experience transitioning from corporate work to successful freelancing.

LaTosha shares data-backed advice on using LinkedIn to find freelance clients, sponsored by Metricool.

The host answers listener questions about misconceptions in freelancing and content creation, with a sponsor segment about lead capture.

Host interviews a digital nomad about his experiences living and working abroad, focusing on the lifestyle and practicalities of remote work.

The host discusses their new brick-and-mortar office in Michigan and shares marketing ideas for local businesses, drawing from their decade of social media management experience.

This episode explores content creation as a career, citing surprising statistics about Gen Z and adult aspirations to become influencers.

The host analyzes Metricool's 2025 social media study, revealing data-driven insights on platform growth, engagement, and best practices, with key findings on YouTube's accessibility, LinkedIn's high engagement, and strategic content repurposing.

A Q&A episode answering listener questions about freelancing, marketing, and growing a YouTube channel.

The host shares strategies for growing a podcast, emphasizing its value for monetization and brand building, with a sponsor segment for Metricool.

The host discusses the future of social media, including the TikTok ban and Meta changes, and offers advice for freelancers and small business owners.

The host discusses solopreneurship versus traditional entrepreneurship, sharing personal experiences and insights from the book 'Company of One'.

The host discusses an Instagram trend about showing the 'highlight reel' vs.

The host discusses recent social media headlines, focusing on TikTok's removal of Universal Music Group songs and its impact on social media professionals.

Host interviews Leah about her journey from corporate tech to freelance video and social media management, discussing how social media management can lead to other creative opportunities.

Ryan Redoute describes reaching 200,000 views on a Christmas Eve Michigan accent video and 100,000 TikTok followers within 8–10 months.

Anthony Wagner recommends separate-location backups and cloud storage to protect irreplaceable business files.

Jess Dante says her email list became Love in London's biggest YouTube growth driver within two years.