The Farm On Air

The Farm On Air is a Spanish-language interview show focused on the pork industry, with a practical sense of how farms, veterinary work, research centers, cooperatives, and public communication fit together. It is sector-specific without feeling narrow. One episode may follow Lucía Reguillo through the emotional realities of veterinary life, from vocation to the need for professional support. Another may sit with Patricia Ramos to examine reputation, credibility, and why agricultural communication has to be honest without becoming careless. The show spends serious time on African swine fever. Its IRTA-CReSA conversations with Natàlia Majó and Joaquim Segalés weigh scientific uncertainty, laboratory work, biosecurity, media pressure, and the difficult line between transparency and speculation. Those sections can get dense. They are also where the program’s strengths show most clearly: it asks what is known, what is not known, what can be said responsibly, and what producers should do next. Field episodes bring another texture. With María José Díaz and Matías Moreno, the conversation moves through Iberian livestock tradition, family continuity, dehesa work, traceability, product pride, and the everyday value of cooperative support. With Pedro Moreno, the cooperative model becomes a business and cultural question, tied to health challenges, communication, and the future of Iberian pork. The Mexico-focused episode with David Huitrón broadens the frame toward journalism, OporMex, public policy, and growth questions around Mexican pig production. Across the show, the pace is measured and the mood is warm, but the questions are not soft. The Farm On Air keeps asking how things actually work: who carries the risk, who explains the crisis, who supports the producer, and what the sector owes the people outside it.