Sharper systems for B2B content teams.
The Content 10x Podcast focuses on the operational side of B2B content: strategy, repurposing, LinkedIn visibility, and expert-led ideas. Amy Woods mixes solo guidance with guest conversations on employee advocacy, leadership personal brands, podcast personality, and content programs that can be measured.
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The Content 10x Podcast is a practical B2B marketing show about making strong ideas travel further. Amy Woods approaches content as something that needs strategy, process, ownership, and realistic team support. The show is especially interested in repurposing. It treats repurposing less as a quick editing tactic and more as a way to connect expert knowledge with the right formats and audiences. Recent episodes spend heavily on employee-led content. The message is clear: people-led content works best when organizations build a program around it, not when they push staff into random posting. There is a strong LinkedIn thread throughout the show. LinkedIn is framed as a networking, learning, community, and connection space, with content shaped around trust rather than only brand broadcasting. Amy Woods also pays attention to the cultural side of marketing operations. Episodes ask who owns content, how teams upskill, what resources they actually have, and how leaders can support participation without forcing it. Guest conversations bring texture to those questions. Jess Cook talks through building a B2B podcast with personality and purpose. Sarah Goodall discusses cultural buy-in for employee-led content and the value of balancing brand messages with individual audience needs. Ash Jones covers leadership visibility, personal brands inside organizations, and why larger companies often want clearer measurement than founders may expect. Hayley appears in an expert interview series focused on turning internal expertise into thought leadership content. The show is tidy, direct, and process-minded. It does not chase hot takes for their own sake. Instead, it returns to the practical middle layer of marketing: formats, messages, workflows, measurement, and repeatable systems. Episodes often distinguish between surface activity and actual maturity. That makes the show useful for B2B marketers who suspect their content machine is busy but not yet coherent. Its recurring strength is translating broad marketing advice into program design, from expert interviews to leadership posts to podcast-led content engines.
Made for: The show is for B2B marketers and teams responsible for podcasts, webinars, LinkedIn programs, expert interviews, and thought leadership. It especially suits people who want practical structure rather than vague content inspiration.
What sets it apart: The show stands out by connecting content repurposing with operations, culture, team capability, and measurement. It keeps returning to how marketing ideas become sustainable programs inside real B2B organizations.
Maximize the return from every piece of content that you create! This podcast will teach you how to repurpose your content like a pro.Whether you're a podcaster, blogger or video content creator - creating great content is never easy. Neither is keeping up with the ever growing array of social media platforms. Content repurposing is a critical activity to ensure that your content finds it's audience and your message is heard. Amy Woods, Founder of Content 10x, reveals everything you need to know about content repurposing in biweekly episodes released every other Thursday! Find out more at www.content10x.com
Amy Woods gets past "good vibes" and asks what your content operation can actually prove.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Amy Woods helps B2B content teams pinpoint where their strategy, workflow, or resources are getting stuck.
Amy Woods opens with a question many B2B content teams will recognize: is their strategy working, or is it simply keeping everyone busy? She looks at strategy, operations and workflows, and team capability and resources. Repurposing belongs in each area, in her view.
Jess Cook explains how her one-on-ones with Josh shaped the premise for Vector's B2B podcast.
Amy Woods talks with Jess Cook, Vector's VP of Marketing, about how the company's B2B podcast began. Jess asked people she trusted what they would want to hear from a marketing lead and CEO. They wanted to hear how the two make decisions, disagree and set priorities.
Ash Jones on making leaders visible on LinkedIn without losing their own voice.
Ash Jones thinks a leader's LinkedIn presence should feel like the person colleagues already know. In conversation with Amy Woods, he argues that companies have a reason to make their leaders more visible: it can support marketing and help prospective employees get a sense of…
Reputation strategy beyond the social feed.
Irish business strategy, grounded in execution.
Brand strategy with commercial teeth.
Amy Woods and Hayley answer frequently asked questions about using expert interviews as a core content strategy, covering interview length, frequency, and repurposing into thought leadership content.
Amy Woods shares a throwback interview with Sarah Goff-Dupont on improving interview skills, emphasizing asking the most important questions first.
Amy Woods and Hayley Evans discuss how to repurpose expert interviews to maximize content ROI.
Ash Jones discusses why companies like Booking.com and Sky invest in their leaders' personal brands on LinkedIn as a strategic advantage.
Amy Woods interviews Daniel Plume about his seven-step process for repurposing a 55-page B2B marketing report across the marketing funnel.
Amy Woods introduces a new content strategy series and a benchmark tool for B2B content operations.
Jess Cook discusses how Vector's podcast 'This Meeting Could Have Been a Podcast' was inspired by inviting listeners into their real one-on-one meetings to showcase decision-making and personality.
Amy Woods interviews Sarah Goodall about gaining cultural buy-in for employee-led content programs on LinkedIn.
Amy Woods discusses how to enable employees to create content on LinkedIn without forcing them or losing brand control, continuing a series on employee-led content.
Amy Woods explains how to build a sustainable employee-led content program for B2B brands, moving from campaign to program mindset.
Amy Woods hosts Ash Jones on the Content 10X Podcast to discuss why companies like Booking.com, Sky, Channel 4, Marks & Spencer, Deloitte, EY, Expedia, and Santander are investing in leaders' LinkedIn profiles.
The Content 10x Podcast examines B2B repurposing through Amy Woods and Hayley Evans, drawing on interviews with 20 B2B marketing leaders.