Corey Ferengul, Joe Zawadzki
65 episodes listed below
Ad tech, read below the surface.
The Aperiam Podcast treats advertising technology as an operating system, not a buzzword category. Its conversations move through identity, DSP disruption, open-web pressure, AI search, M&A, and company-building with patient insider detail.
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The Aperiam Podcast is a business conversation for people who want the inside shape of ad tech, martech, and media investment. It is not built around quick takes. It lets operators, founders, investors, and advisors explain the constraints behind the market’s preferred abstractions. The recurring question is simple but demanding: what actually changes when technology, capital, and customer behavior shift? Episodes often begin with light industry familiarity, usually around conferences, relationships, or shared history. Then the conversation gets technical. Identity, measurement, DSP infrastructure, open-web health, AI-assisted development, data access, deal-based trading, and AI search all appear as operating problems rather than headlines. Matt Spiegel’s episode uses TransUnion as a way into marketer data maturity, AI, and the long fight for credibility in the C-suite. George Popstefanoff’s conversation turns PMG, Cody, and Momentum into a case study in independence, capital, partnership, and organizational learning. Shane Shevlin’s Bedrock Platform episode looks at media buying through cost structure, infrastructure discipline, and disruption of legacy DSP models. Terry Quaggia’s market read treats M&A announcements as visible splashes after months of below-surface movement. Jake Bachel’s appearance puts investment banking, merchant banking, advisory work, and capital deployment into the same frame. Filippo Griminia’s OneTag conversation uses co-leadership to discuss how product, engineering, commercial work, operations, finance, and HR get divided. Todd Sawicki’s Gumshoe episode follows the unsettled vocabulary around AI search and brand visibility, from GEO to AEO and related terms. The show is comfortable with jargon when the jargon carries meaning. It is also skeptical of easy AI narratives. AI is discussed through workflows, development velocity, measurement, and whether marketers can understand what is happening under the hood. The conversations are patient enough to trace how categories evolve, how companies find leverage, and how deal heat becomes actual market movement. For listeners outside the field, it may feel dense. For people inside advertising, media, data, and growth technology, that density is the point.
Made for: Built for ad-tech, martech, media, data, and investment professionals who want detailed market conversation without beginner gloss. It best suits listeners comfortable with acronyms, platform economics, and long explanations.
What sets it apart: The show turns insider access into structured market analysis, connecting product infrastructure, capital strategy, AI claims, and M&A signals in the same conversation. It is strongest when a guest’s company becomes a lens on the category around it.
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.
Based on 5 episodes we listened to · September 2026
The Aperiam Podcast connects ad-tech infrastructure to the management and measurement decisions that determine whether marketing investments produce useful results.
Corey Ferengul and Joe Zawadzki question advertising executives about the machinery behind marketing decisions. Their conversations move easily between company building and technical infrastructure, with guests pressed to explain how strategy works in practice rather than merely…
Ad tech's grand promises meet the follow-up you need: what do the pipes and models actually do?
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Short reviews from the PlayNext desk, based on the episodes we processed.
Marketing's credibility problem meets AI, data access, and the pressure to understand what happens under the hood.
The conversation follows a familiar business tension: marketing has to prove its worth while identity, measurement, and AI keep moving. Corey and Joe speak with Matt Spiegel about true audience growth strategy at TransUnion, tracing the data journey, the gap between companies…
A close look at how one operator thinks about structure, capital, and what to build next.
George Popstefanoff, founder and CEO of PMG, anchors the conversation by laying out how PMG, Cody, and Momentum fit together. The clearest passage comes when he treats build, buy, partner, minority investment, and acquisition as parts of one operating toolkit.
CTV's scale story becomes a pricing and targeting story, not just a streaming growth story.
The conversation frames Anoki's CTV challenge clearly: a medium built for scale is now being pushed past demos, keywords, and blunt genre blocking toward something closer to digital precision targeting.
A grounded tour of incrementality, MMM, and the work of making measurement matter.
It treats measurement as the hard center of ad tech, with Corey and Joe Z talking with Andrew Cavato of Growth by Science about how marketers prove what actually drives revenue and growth.
A focused look at how ad-tech standards shift work from manual files toward real-time automation.
The episode leans into the nuts and bolts of ad-tech standards, with Corey Ferengel and Joe Zwadsky bringing in Michael Richardson of Index Exchange to work through ARTF, OpenRTB, and the stubborn presence of flat CSVs.
BBC's daily business show, from toy-industry founders to Anthropic's Pentagon standoff.
Overnight markets, explained before the day moves.
Gold-first macro with sharp political teeth.
Markets, money, and messy useful arguments.
The Aperiam Podcast’s conversation with former Magnite chief strategy officer Erik Hovanec centers on ad-tech M&A and strategy.
Marketing credibility is the fight.
Corey Ferengel and Joe Zwadsky open with Miami heat.
Two hosts discuss emerging trends in digital marketing, starting with the state of the open web for advertising, based on their insights from reviewing numerous new companies.
This episode explores how Bedrock Platform is disrupting programmatic media buying through AI-assisted development and a focus on low-cost, deal-based trading as an alternative to legacy DSPs.
Terry Kawaja discusses the resurgence of M&A deal activity in late 2024 after a prolonged slowdown, using a whale-watching analogy to explain how transactions surprise the public but are visible to advisors in advance.
The hosts interview Filippo Griminia, co-CEO of OneTag, about how he and his co-founder settled on a co-CEO structure to complement their different backgrounds in ad tech.
This episode features Jake Bachel from RAINN discussing the firm's 17-year history in investment banking and M&A, focusing on sports media, entertainment, and ad tech, including their work with clients like SoftBank and Endeavor.
This episode features an interview with Todd Sawicki, founder of Gumshoe, discussing how brands can understand and optimize for what AI and LLMs think about them, including the emerging field of Generative Engine Optimization (GEO).
Corey starts the conversation walking the streets of New York.
Corey opens with Joe Z and a joke about the many Joe Zs floating around.
Corey Ferengel opens with name jokes before bringing in Michael Richardson of Index Exchange.
Jay Friedman discusses the impact of AI, offshoring, and private equity on the agency world, highlighting challenges and changes in the industry.
This episode features an interview with Tylynn Pettry, VP of Data Science at Chalice, discussing her career path from academia to leading data science teams and the practical applications of AI and algorithms in a fast-paced startup environment.
This episode features a discussion with Ana Milicevic about retail media, telecommunications innovation, and the resilience of advertising technology, drawing on her experience with companies like ID5, Adobe, and Bell Media.
This episode is a debate about CTV walled garden versus open garden approaches, featuring hosts Corey Ferengel and Joe Zwadsky with guest Erica discussing advertising strategies and market dynamics.