Convince & Convert
500 episodes listed below
Practical social strategy from working marketers.
Social Pros Podcast brings marketers into detailed conversations with people shaping social, content, research, email, legal, and brand strategy. The tone is warm and useful, with guests turning real campaigns and business constraints into tactics teams can actually apply.
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Social Pros Podcast is a long-running marketing interview show focused on how brands actually operate across social media and adjacent channels. It is not a show about shiny platform tips alone. The conversations tend to start with a practical marketing problem and then widen into strategy, data, team process, legal risk, and audience behavior. Chris Hackney’s episode frames social listening and consumer intelligence as more than defense, pushing toward faster discovery and action when platforms fragment. Jermaine Peguese brings a sharper, restless view of higher education marketing, where plans have to flex even late in a quarter if audience behavior has already moved. Virginia Chavez’s work at PetSmart Charities shows how the same campaign idea can become short, native-feeling social clips on TikTok and Instagram, while also becoming fuller journey stories on Facebook and LinkedIn. Jenny Force adds a summit-level view of trends, data, and choosing one area of transformation to pursue deeply. Ruth Carter’s episode brings legal judgment into the creative process early, especially around AI, influencers, copyright, trademarks, cease-and-desist decisions, and DMCA takedowns. Robbie Fitzwater makes the case for email as a more personal, mature channel when segmentation reflects real customer motivation. Todd Lebo explains how research becomes useful when marketers work backward from the story they need to tell and then segment the data intelligently. The conversation around Lululemon leans into authenticity, ambassadors, community, mindfulness, and the danger of trying to stand for everything. Across the episodes, the show keeps returning to the same practical question: what does smart marketing look like when audiences, tools, and expectations keep shifting? The pace is measured. The tone is accessible. The guests are allowed to be specific, and that specificity is the point. Brand examples such as Coca-Cola, Chipotle, Wendy’s, PetSmart Charities, Lululemon, and higher education programs ground the strategy talk. The show works best for listeners who enjoy hearing how other marketers make decisions under real constraints. It is useful without becoming checklist-driven. It is conversational without drifting away from the work.
Made for: For marketers, content leads, brand strategists, social media managers, agency teams, and communications professionals who already know the basics and want sharper examples from real organizations.
What sets it apart: The show stands out by connecting social media to the surrounding marketing system: research, email, AI, legal review, audience segmentation, community, and brand trust. Guests explain not just what worked, but how teams made choices across channels and constraints.
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately...
Based on 6 episodes we listened to · September 2026
Social Pros Podcast connects marketing principles to the channel choices, legal safeguards, and customer insights that shape day-to-day execution.
Social Pros Podcast turns marketing strategy into candid interviews about the decisions behind campaigns, channels, and customer relationships.
This is where your content plan meets TikTok audiences, email segmentation, AI workflows, and an IP lawyer.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A clear look at turning social data into faster, sharper brand action.
Chris Hackney treats social listening as a practical discipline: act on data quickly, not after the fact. The point stays simple throughout. If the information is already there, the edge comes from spotting it sooner and using it before others do.
A practical look at how higher-ed marketers stay flexible as audience habits and channel behavior keep moving.
Social Pros uses this conversation to look at how higher-ed marketing borrows from startup thinking. A quarter can already be moving, a 90-day plan can still change on day 75, and strategy has to leave room for better ideas.
Cause storytelling lands best when each channel gets a clear job.
Virginia Chavez keeps the focus on the work that actually matters: start small, get the immediate team on the same page, and then widen the circle until the vision feels shared instead of brittle.
A practical legal reset for marketers who need to move fast without stalling the work.
This episode treats marketing law as a working process, not a pop quiz. Ruth Carter lays out when copyright matters, when trademark matters, and what to do when someone takes work.
Email works best when it feels specific, timely, and human.
This episode looks at email as a way for brands to feel more human, more specific, and more trusted. Robbie Fitzwater keeps the focus on segmentation and timing, with a steady emphasis on how different audiences want different touch points across the year.
A practical guide to turning survey data into sharper marketing stories.
Social Pros keeps the focus tight: it shows how B2B teams can work backward from an executive summary, slice survey data in different ways, and keep digging until the story becomes clear.
Authenticity works here as a constraint, not a slogan.
The episode treats authenticity as a practical limit, not a slogan. Robbie Hounpole and the hosts keep circling the same pressure point: a brand does not need to do everything, and when it tries, it can lose its shape.
Stephen Dubner tests bourbon economics, Alzheimer's research, and money advice against hard data.
Daily business news with Kai Ryssdal, tracking Fed policy, oil shocks, and private credit.
Galloway rotates Office Hours Q&A, Raging Moderates politics, and China Decode geopolitics weekly.
Joel and Matt answer listener money questions weekly in the show's Ask HTM segments.
Brené Brown's long-form conversations linking grief, caregiving, politics, and nonviolence to her vulnerability research.
Chris Hackney starts with opportunity.
Quarterly plans can expire early.
Virginia Chavez, content manager at PetSmart Charities, walks through how a small-but-mighty team of fewer than 20 storytellers produces content for a 501c3 that has facilitated more than 11 million pet adoptions, pet hunger prevention partnerships with Feeding America and Meals on Wheels America, and disaster relief with the American Red Cross.
Legal should not be the last hurdle.
Email still earns its spot.
Todd Lebo starts with the research story.
Authenticity gets practical fast.