Business growth without self-erasure.
Show Up Real mixes personal business lessons with coaching for Latinas, women of color, creatives, and service professionals. Catalina del Carmen connects marketing, money, motherhood, and identity into practical pushes toward clearer offers, braver content, and less performative success.
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Show Up Real sits at the intersection of business coaching, identity, and money. Catalina del Carmen frames selling and marketing as skills that can create freedom, influence, and generational wealth, especially for Latinas, women of color, creatives, coaches, and service professionals. The tone is warm, fast, and direct. It often starts with a personal story, then turns that story into a lesson about visibility, positioning, action, or self-trust. One episode turns a viral post into a practical audit of bios, pinned posts, page positioning, and personality-led content. Another looks at the emotional cost of running a mastermind that made sense on paper but no longer matched the life she wanted with her children. The show gives permission to evolve. It also pushes against avoidance disguised as planning, perfectionism, or waiting for the right graphics before announcing the thing. Money is not treated as separate from culture or family history. Guest conversations with Anna N'Jie Konte and Walli Miller bring in first-generation wealth building, risk, retirement, emergency funds, insurance, estate planning, and the emotional habits people bring to money. The business advice is specific, but the deeper concern is alignment. A launch can be well planned and still be wrong. A simple action can be better than an elaborate system that keeps nothing moving. The show keeps returning to authentic revenue-generating content, clear offers, and stories that are not just polished highlight reels. It is coaching-forward, but not detached. Catalina's examples include motherhood, corporate life, online business experiments, community impact, and the tension between ambition and nervous-system cost. Listeners looking for quiet corporate frameworks may find it too personal. Listeners who want a business show that treats voice, money, family, and action as connected will understand the appeal quickly.
Made for: For Latinas, women of color, coaches, creatives, and service professionals building online businesses around their voice, offers, and lived experience. It especially fits listeners balancing ambition with family, energy, identity, and first-generation money questions.
What sets it apart: Show Up Real stands out by making marketing advice feel lived-in rather than sanitized. Its practical lessons come through stories about viral content, launches, motherhood, wealth building, and the pressure to evolve in public.
Latinas Booked Out Podcast is a show dedicated to putting more cash in the hands of WOC Coaches. If you want to learn how to create BIG impact in your community and make BIG money as a coach, you‘re in the right place!
Based on 6 episodes we listened to · September 2026
Catalina del Carmen pairs concrete marketing decisions with an unusually frank account of the emotional and family pressures shaping an online business.
Show Up Real turns online-business coaching into candid operating notes. Catalina del Carmen moves between solo instruction and guest conversation, connecting sales and content decisions with self-doubt, perfectionism, family priorities, and the pressure to keep growing.
Two sign-ups after months of launch prep; Catalina del Carmen lets you see the messy math.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Catalina del Carmen's three-day challenge encourages sharing ideas before they feel polished.
Catalina del Carmen's three-day content challenge asks participants to share ideas before they feel polished. She argues that worrying about how a post looks can keep a useful idea from reaching someone who needs it.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
SaaS operators on scaling, pricing and AI, metrics included.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Catalina del Carmen interviews Texas State Representative Linda Garcia about gerrymandering, election manipulation, and a political call to action.
Catalina del Carmen introduces the concept of conditional vs unconditional marketing to help online business owners shift from a scarcity mindset to authentic, revenue-generating content.
Catalina del Carmen shares four steps to scale a business sustainably without burnout, emphasizing authentic content and community building.
Show Up Real Podcast centers on Catalina Del Carmen's talk about creating six figures with self-doubt, and she says self-doubt is part of building results you have never created before.
Catalina del Carmen introduces the Cringe Challenge, a free three-day event starting November 13th where participants post 10 pieces of content.
Selena Cooper argues that in a feed saturated with ads, "show up real" transparency and a consistent tagline beat polished editorial campaigns.
Eyeballs are eyeballs.
The launch looked airtight.
Catalina del Carmen encourages listeners to use their voice and shows how to build wealth through selling and marketing authentically.
Catalina del Carmen discusses the importance of giving yourself permission to evolve through the cycles of business and life.
The host announces a brief hiatus and a revamp of the Show Up Real Podcast, returning February 3rd, while encouraging listeners to give themselves grace in the new year.
Certified financial planner Anna N'Jie Konte, CEO of Poder Wealth Advisors and a three-time Investopedia Top 100 Financial Advisors honoree, joins host Catalina del Carmen on Show Up Real to discuss the specific financial mindset shifts required for first-generation wealth builders.
Host Catalina del Carmen of Show Up Real Podcast delivers a solo episode distinguishing intentional planned action from avoidance action — the productive-feeling busy work that blocks real business progress.
Catalina del Carmen interviews Walli Miller about achieving financial independence and retiring in your 30s through strategic saving, investing, and real estate.
Catalina del Carmen introduces the concept of conditional vs unconditional marketing to help online business owners shift their mindset for authentic revenue growth.