SAATKORN

SAATKORN is a business-minded podcast about work, HR technology, employer branding, recruiting, culture, and AI. It speaks from close range to the WorkTech scene. The show is interview-centric, but it rarely drifts into soft profile talk for long. Career stories usually become a route into market structure, product choices, adoption barriers, or what employers need to do differently. Recent conversations show that pattern clearly. With Georgios Markakis from Venero Capital Advisors, the discussion connects investment outlooks, interest rates, permanent hiring, temporary hiring, and the wider signal that recruitment sends about the economy. With Ritu Mohanka from VONQ, AI job advertising becomes a practical conversation about relevance, candidate intent, channel attribution, direct apply, ATS integrations, and the pressure to prove advertising spend. With Claudia Tattanelli from CEO Culture, employer branding is treated as fragile unless culture is carried through employee experience touchpoints such as onboarding, engagement, recognition, learning, and exit. The show is comfortable with tools and acronyms. It also asks what they mean for actual recruiters, candidates, CHROs, and companies. Its bilingual texture matters: German framing, English guest answers, and international comparisons sit together without being over-explained. The Ask Ingolf episodes add a sharper AI lane, using HR Tech in Las Vegas and candidate-side automation to test what happens when applications can be filled out by agents. Specials around the #femaleHRexcellence Awards widen the lens to projects, shortlist candidates, GenZ workshops, job rotation ideas, and talent work inside less glamorous sectors. SAATKORN is not glossy future-of-work theatre. It is more useful than that. It asks what is changing, who is building it, which claims are measurable, and where HR has to move from slogan to evidence.