Commercial filmmaking, minus the mystique.
Respect The Process treats commercial filmmaking as a real job with real constraints. Jordan Brady talks with directors, editors, composers, and filmmaker-entrepreneurs about the choices that shape commercials, branded stories, and careers behind the camera.
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Respect The Process is an interview-driven show about commercial filmmaking, told from inside the machinery of commercials, branded content, and production careers. It sounds like people in the business comparing notes after a long shoot. Jordan Brady brings in guests who have edited major brand spots, built direct-to-consumer ad practices, directed in-house for agencies, licensed music, tested AI tools, and turned niche industry knowledge into steady work. The tone is warm and loose. The subject matter is practical. A conversation might start with a guest’s company or project, then drift into children visiting set, old agency models, boot camps, pricing, sync fees, or what it takes to make many spots a year. Those detours are part of the point. They show how commercial filmmaking is shaped by relationships, timing, stamina, and the ability to explain creative work to clients. The show does not treat advertising as a lesser art form. It treats it as a demanding craft with its own pressures and rewards. Editors talk about hard cuts and happy accidents. Directors talk about finding clients, building systems, and learning from crews. Music and AI episodes widen the frame without losing the industry lens. Sponsor reads and retreat reminders sometimes take up space, but the core appeal is still the same: working professionals giving away pieces of the map. The archive also has a reflective streak, with editor’s-picks episodes and references to earlier conversations. That history gives the show a lived-in quality. It feels less like a polished media product than a long-running workshop with stories, jokes, and useful receipts. For filmmakers trying to survive outside the fantasy version of the industry, that honesty is the draw.
Made for: Built for filmmakers, advertising creatives, editors, producers, and crew who want candid working knowledge about commercials and branded storytelling. It especially fits people building a career around client work, production systems, and craft under constraint.
What sets it apart: The show’s edge is its lived-in specificity: real guests talk about edit rooms, in-house shops, music fees, niche agencies, AI, and client pipelines instead of offering generic inspiration. It lets anecdotes wander, then lands on usable lessons about the business.
One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady.Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
Jordan Brady turns commercial-filmmaking shop talk into the table you wish you could eavesdrop on.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Josh Baker's route into home-service video shows specialization as a practical creative advantage.
Respect The Process begins season three by using Jordan Brady's conversation with Josh Baker to look at commercial specialization in plain, practical terms.
A practical conversation that makes music licensing feel like part of the filmmaker's craft.
Music lands here as a production choice, not filler. Jordan Brady's conversation with Randy Shattuck, the filmmaker, composer, entrepreneur, and musician behind Supernatural Sounds, moves through an original-music library built for television, video games, social media,…
A plainspoken pitch-craft conversation about shaping vision and emotional core into something a film can carry.
Jordan Brady and Michael Patrick Jan spend the conversation on the part of filmmaking that often gets skipped when people move too fast to the pitch: why the project exists at all.
A practical look at commercial directing and the realities Brady and Delgado keep returning to.
Jordan Brady's late-night conversation with filmmaker Jonathan Delgado keeps its focus on the changing realities of commercial directing. The discussion is grounded in practical concerns: smaller budgets, profit margins, boot camps, coaching, and the hustle needed to keep work…
TV talk with craft memory and feeling.
Performance history, carefully read.
Josh Clark and Chuck Bryant explain one topic per episode, from the bicameral mind to Boeing's MCAS.
Multi-part dramatized retellings of scandals like OceanGate's Titan and the Lehman Brothers collapse.
Sean Fennessey and Amanda Dobbins dissect Oscar races, new releases, and Hollywood news.
Host Jordan Brady interviews filmmaker Michael Patrick Jann to promote a charity seminar titled 'Make Your Passion Project Now,' scheduled for February 18, 2025, with all proceeds benefiting LA fire victims through the Red Cross.
Host Jordan Brady interviews filmmaker Jonathan Del Gatto about his career shift from traditional agency work to direct-to-consumer advertising and creative coaching.
Respect The Process host Jordan Brady interviews John Snyder, author of Hacking Advertising, about making commercial work with smaller teams outside traditional agencies.
Jordan Brady interviews Jasmin Kuhn, a beauty commercial director and director of photography whose work spans hair, skin, makeup, and product advertising.
Respect The Process host Jordan Brady interviews married filmmakers Xiaowen Hong and Nathan Friese about maintaining separate creative identities while supporting each other on set.
Jonathan Del Gatto, who sold his editing company Terminal Media to Crossroads Films, explains how he moved into low-budget direct-to-consumer brand films and Connected TV (CTV) advertising through his company Brighter.
This episode features a conversation with filmmaker Jonathan Del Gatto about his direct-to-consumer advertising work and creative coaching system.
This episode features an interview with legendary commercial editor Gary Knight, discussing his work with major brands and insights into the editing process.
This episode features host Jordan Brady sharing editor Jake Brady's top 10 favorite filmmaker conversation episodes from the podcast, highlighting memorable guests and insights.
Jordan Brady interviews Randy Shattuck, founder of Supernatural Sounds, about choosing licensed and custom music for films, television, commercials, video games, social media, and podcasts.
This episode features an interview with commercial director Chris Francis about his experiences as an in-house filmmaker at Raindrop Agency, discussing his work on high-profile projects like Super Bowl spots and Dr.
This episode features an interview with director and editor Adam Witten, discussing how AI is reshaping filmmaking, the balance between creativity and technology, and the legal and ethical challenges in modern media.
Jordan Brady interviews Josh Baker, a comedy director and founder of The Wolf Bear Agency, about commercial filmmaking for home-service companies.
Director Jordan Brady introduces a chat with Rob Spera about his book on filmmaking maxims and shares a personal anecdote about learning the industry in the late 80s/early 90s.
This episode explores how commercial filmmakers can adapt to industry changes, including union crew dynamics, production shifts away from Los Angeles, and the rise of in-house studios, featuring insights from CMS Production President Tony Lowe.
Director Jordan Brady interviews Dustin Devlin about his transition from teaching to commercial directing, highlighting unique projects like a Belize tourism spot during COVID and a drag queen rock climbing ad for Google.
This episode features an interview with Charles Barclay of Hollywood Secret Service discussing how his company creates director's treatments and offers creative services like storyboards and mood films for commercial filmmaking.
Director Jordan Brady interviews filmmaker Michael Patrick Jann about his seminar 'Make Your Passion Project Now,' focusing on the importance of vision and storytelling in filmmaking rather than just technical steps.