Paid search talk from working practitioners.
PPC Rockstars brings paid media practitioners into practical conversations about search, social, automation, and campaign performance. The show favors shop-talk detail, from Google Ads scripts and responsive search ads to B2B targeting shifts and holiday retail behavior.
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PPC Rockstars is a paid media interview show with its feet planted in actual campaign management. It is not polished theory. The episodes revolve around working practitioners, platform specialists, and tool people talking through what happens when Google, Microsoft, LinkedIn, and buyer behavior refuse to stay still. David Zetella steers the conversations with a familiar, industry-friend tone. The show often starts casually, then moves into detailed operator territory. Google Ads scripts come up as underused automation. Dynamic search ads are discussed as a way to discover useful keyword opportunities. Responsive search ads are treated with more caution, especially when impression volume says little about conversion quality. LinkedIn advertising gets attention through questions about Microsoft integration and audience bidding. B2B advertising receives a practical pandemic-era reset, with office-based geo-targeting, IP targeting, remarketing cookies, buying-cycle duration, and device behavior all reconsidered. Retail episodes look at holiday demand through Google and Microsoft guidance, including changes in grocery, personal products, and mass retail shopping. The show also makes room for bigger behavioral questions. Tim Ash connects marketing and decision-making to evolutionary psychology, neurochemistry, language, culture, consistency, and social commitments. That broader material still fits the program because conversion work depends on how people notice, choose, and act. The strongest moments come when guests challenge easy platform assumptions. Brad Geddes, for example, separates click-through-friendly ad serving from conversion-focused testing. Melissa Mackey grounds B2B tactics in the reality that many people are no longer sitting inside target offices. Niels Ruymans brings a more automation-heavy view of Google Ads features and scripts. The tone is approachable, but the show assumes some fluency in PPC vocabulary. It is for marketers who already understand accounts, ads, targeting, and measurement, and who want to hear experienced people think through tradeoffs rather than deliver canned lessons. The value is the mix: friendly industry conversation, specific platform mechanics, and a steady interest in what actually improves campaign decisions.
Made for: PPC Rockstars is for paid search practitioners, agency marketers, B2B advertisers, and digital campaign leads who already know the basics and want practitioner-level discussion. It also suits marketing operators evaluating automation, targeting, and conversion tradeoffs.
What sets it apart: The show combines casual industry rapport with unusually specific platform talk. Guests do not just name features; they compare scripts, RSAs, DSAs, remarketing windows, audience bidding, and campaign data against real advertising constraints.
PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
Based on 5 episodes we listened to · September 2026
David Zetella turns paid-search mechanics into concrete questions about targeting, automation, conversion data, and the assumptions behind campaign decisions.
PPC Rockstars turns paid search into a working session. David Zetella interviews people managing campaigns, tools, and client strategy, then keeps the conversation close to decisions an advertiser can test.
Google favors clicks; David Zetella helps you ask whether those clicks actually convert.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Tim Ash moves beyond conversion optimization to ask how evolutionary psychology helps explain thought and behavior.
On PPC Rockstars, David Zetella talks with Tim Ash about Unleash Your Primal Brain. Ash calls his earlier book, Landing Page Optimization, an account of what he knew about conversion optimization.
Scripts spark curiosity, while dynamic search ads raise questions from hesitant clients.
David Zetella and Niels Ruymans discuss Google Ads automation through features that often go unused. Ruymans has seen people get excited after creating their first scripts and realizing what they can do with them.
David and Lisa consider 2020 holiday retail predictions and the shopping habits behind them.
David and Lisa of Big Click Co. discuss what Microsoft and Google expected from the 2020 holiday shopping season after pandemic restrictions had changed how people bought things. Grocery products get particular attention.
Brad Geddes examines whether Google's most-shown ad combinations also deliver conversions.
On PPC Rockstars, host David Zetella and guest Brad Geddes examine the combinations Google serves most often in responsive search ads. Impression counts show which combinations appear, Geddes says, but they do not show how each performs on conversions.
Sharper words for business builders.
Paid social updates with account-level judgment.
Interview with LinkedIn advertising expert A.J.
Tim Ash says marketers should “start with the pain” before they offer any solution.
David Zetella and Niels Ruymans connect PPC strategy to a lifestyle built around Tim Ferriss, a houseboat in Amsterdam, and remote work across the world.
Lisa Ressler cites Microsoft and Google data showing BOPIS and contactless pickup as major holiday-season shifts.
Brad Geddes, co-founder of Adalysis and the guest on PPC Rockstars, argues that responsive search ads work best when they keep ad-group relevance, two calls to action, and two benefits aligned.
Melissa Mackey saw ventilator searches rise about 100x during COVID-19, the largest increase in her nearly 20-year search career.
Host David Zetella interviews Fred Vallez about the future of PPC automation and his book on digital marketing in an AI world.
Host David Zetella interviews LinkedIn advertising expert A.J.
Host David Zetella interviews LinkedIn advertising expert A.J.