Kein Erfolg ist eine Absicht

Kein Erfolg ist eine Absicht is a German marketing and entrepreneurship show built around the idea that growth comes from deliberate decisions, repeated implementation, and sharper positioning. Markus Mensch brings a fast, spoken-business rhythm to the format. Some episodes are solo lessons. Others are interviews with people whose stories become material for concrete marketing principles. The show is especially interested in what happens after inspiration. It keeps asking how a listener actually turns ideas into customers, revenue, reach, workshops, awards, stronger networks, or a cleaner offer. The Bricks by Bricks® episode captures the show’s core method well: a personal building-set story turns into a framework about having all the right building blocks but needing clear instructions. The DAKON special does the same with networking, replacing vague advice with practical habits like using LinkedIn, marking follow-ups, and asking existing contacts for introductions. Interviews add proof and texture. Saskia Richardson talks about supporting founders with positioning and customer acquisition while reflecting on awards and momentum. Mariella Katharina Koch brings in health-business growth, Dubai mastermind energy, and the mindset of building bigger than the local comfort zone. Guido Gottwald’s conversation uses wine, personal branding, networks, Thomas Gottschalk, and the phrase Wetten, der schmeckt as examples of brand linkage and story. Irina Sudermann’s episode focuses on scaling, product ladders, doubled revenue, and the value of repeatedly checking the status quo with an outside expert. The show is not quiet or detached. It sells, repeats, pushes, and circles back until the lesson feels usable. That directness is part of the product. Listeners who want academic marketing analysis may find it too promotional. Self-employed people, consultants, service providers, and entrepreneurs who learn through examples may find the texture useful. It sounds less like a finished textbook and more like a strategy workshop with the recorder left on.