Performance Delivered

Performance Delivered's "AI Personas Explained: The Secret to Better SaaS Messaging" centers on AI personas, synthetic research, and B2B SaaS messaging.

Natasha Nikolaeva built StretchIt’s launch audience by posting on Instagram five times daily for 18 months.

Jackson Whiteman says journalistic sources appear in over 50% of AI answers, making earned media relevant to brand discovery beyond Google.

On Performance Delivered, Christine Olker links B2B growth to buyer skepticism, AI acceleration, and research completed before sales contact.

["Performance Delivered with Stefan Horst frames Karl Vandenberg's CMO role as a job with a 'highest complexity to appreciation ratio,' and Karl says current CMO tenure runs only 12 to 18 months.", "Karl describes a trust-building model built around data, quick wins, a 'plan on a page' with five rows and five columns, and quarterly KPI dashboards tied to company objectives.", "He also walks through authenticity with a cybersecurity ad called 'Pants Down,' where office workers wore suits above the waist and boxers below, and he says the campaign beat benchmark by four or five times.", "He closes with AI changes to marketing, including quarterly AI MBOs, AI Fridays, and GPT-style discovery through peer-review sites and PR."]

An interview with Janice Jesswolf, Global VP of Marketing at BlueShift, discussing strategies for mastering customer engagement and increasing customer lifetime value.

Host Steffen Horst interviews Colin Clark, Global CMO at Dunlop Protective Footwear, about scaling global marketing programs and his career journey.

This episode discusses business operations side of digital advertising for small businesses, part three of a series.

This episode discusses how small businesses can succeed with digital advertising, focusing on channels and pitfalls, with guest Naval Hopkins.

Stefan Horst interviews Don Muller, CMO at VTech, about the importance of interfunctional coordination in marketing and her career journey.

B2B marketers learn from B2C strategies in a conversation with Brian Lau, head of marketing at FlockJ.

An interview with Ian Millay about partner-focused marketing plans and his career in marketing and business development.

Host Stefan Horst continues a conversation with Wendy Weiss about cold calling scripts and the importance of preparation in prospecting.