MarTech Podcast ™ // Marketing + Technology = Business Growth

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In their own words

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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Best episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth

Short reviews from the PlayNext desk, based on the episodes we processed.

The Playbook for Sustainable, Organic Podcast Growth

A focused look at organic podcast growth, sharper survey questions, and SEO tools that surface topics early.

Benjamin Shapiro and Cody Goff frame organic podcast growth as something to study, not just hope for. The episode makes a clean case that reach and discoverability are not the same thing, and that a crowded market still rewards sharper questions.

From Billboards to Bottom-Funnel Results

The episode makes the case that digital out-of-home is a testable medium, not just static billboard space.

Benjamin Shapiro and Alex Weinberger treat out-of-home as a digital channel, not just a field of static billboards. They point to the 34% share of out-of-home ad spend from digital screens in Q1 2025 and the 9% growth in digital spend as the backdrop for that argument.

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Episodes

  1. 1

    From Billboards to Bottom-Funnel Results

    Host Benjamin Shapiro interviews Alex Weinberger from AdRoll about the rise of digital out-of-home advertising, covering its programmatic evolution, creative strategies, attribution methods, and full-funnel applications in B2B marketing.

    ·40m·3 clips
  2. 2

    The Playbook for Sustainable, Organic Podcast Growth

    Podcast growth strategist Cody Goff joins the MarTech Podcast to break down sustainable organic growth strategies for podcasts.

    ·51m·5 clips
  3. 3

    Let's ban this phrase from AI vendor pitches forever

    An interview with Chris O'Neill, CEO of GrowthLoop, discussing how marketers use AI and data to stay ahead of change.

    Apr 18, 2026·5m
  4. 4

    You say you're data-driven but are you lying?

    CEO Chris O'Neill discusses how marketers can use data intelligence and causal analysis to build a compounding marketing engine.

    Apr 17, 2026·4m
  5. 5

    The most useful AI workflow

    CEO Chris O'Neill discusses building a compounding marketing engine using agentic CDP and AI workflows.

    Apr 16, 2026·4m
  6. 6

    AI will erase this Martech category?

    CEO Chris O'Neill discusses how AI is transforming marketing measurement and the future of A/B testing.

    Apr 15, 2026·3m
  7. 7

    This will force a fast pivot

    An interview with Chris O'Neill, CEO of GrowthLoop, discussing how marketers use intelligence and data to stay ahead of change.

    Apr 14, 2026·4m
  8. 8

    Marketing innovation in the AI era

    The episode discusses how marketers can better leverage their existing technology stacks to improve efficiency and drive business results.

    Apr 13, 2026·35m
  9. 9

    Will DOOH have more media spend than static billboards?

    Apr 11, 2026·4m
  10. 10

    Marketers' biggest misconception about billboards

    Apr 10, 2026·4m
  11. 11

    How to start testing DOOH

    Alex Weinberger explains why digital out-of-home advertising is effective and how programmatic buying has transformed the industry.

    Apr 9, 2026·4m
  12. 12

    The most overrated screen in advertising right now

    Apr 8, 2026·4m
  13. 13

    Big prediction for the future of the digital out-of-home industry

    Apr 7, 2026·5m
  14. 14

    One clear sign a podcast has real market fit

    Apr 4, 2026·4m
  15. 15

    The biggest trap in “going video” for a business podcast

    Apr 3, 2026·5m
  16. 16

    Don’t trust when a brand tells you their podcast is “working”

    Apr 2, 2026·5m
  17. 17

    Guest swaps, SEO, or listener surveys?

    Apr 1, 2026·5m
  18. 18

    The most common mistake in podcast titles

    Mar 31, 2026·6m
  19. 19

    AI hype in MarTech justified?

    Mar 20, 2026·6m
  20. 20

    Is LinkedIn an underrated or overrated marketing channel?

    Mar 19, 2026·4m
  21. 21

    Owning and learning from mistakes

    Mar 18, 2026·4m
  22. 22

    How to target the top B2B podcasters

    Nick Zekets discusses redesigning demand generation for the age of AI, focusing on buying signals and pipeline measurement.

    Mar 6, 2026·4m
  23. 23

    This tool will fade after the hype

    Mar 5, 2026·6m
  24. 24

    The 3 most important signals to track

    Mar 4, 2026·5m
  25. 25

    Top Learnings from 2 Martech Exits

    Mar 3, 2026·4m
  26. 26

    One signal that tells you a company is actually ready for AI agents

    Feb 21, 2026·4m
  27. 27

    Marketers will be embarrassed they used to do manually

    Feb 20, 2026·5m
  28. 28

    The most dangerous thing a marketer can automate without human oversight

    A marketer discusses the dangers of automating messaging without human oversight and the importance of human review in AI-generated content.

    Feb 19, 2026·3m
  29. 29

    The biggest misconception CMOs have about what AI agents can actually replace today

    Feb 18, 2026·5m
  30. 30

    Shared Traits of CEO Heavyweights

    Feb 17, 2026·4m
  31. 31

    One marketing principle that stays constant across multiple companies

    Feb 6, 2026·4m
  32. 32

    The biggest mistake in building orchestration workflows

    Feb 5, 2026·6m
  33. 33

    Top 3 three tools in your marketing tech stack

    Feb 4, 2026·6m
  34. 34

    One workflow that completely eliminated a painful manual handoff

    Feb 3, 2026·4m
  35. 35

    The marketing tactic everyone's sleeping on right now

    Jan 23, 2026·5m
  36. 36

    Pitch to a 25-year-old performance marketer to get them to test direct mail

    Jan 22, 2026·4m
  37. 37

    One growth tactic that worked in 2015 that will still work in 2035

    Jan 21, 2026·3m
  38. 38

    The most creative piece of direct mail

    Jan 20, 2026·3m
  39. 39

    The Year of Context Engineering

    Jan 8, 2026·8m
  40. 40

    The Rise of AEO in 2026

    Jan 7, 2026·10m
  41. 41

    Is Your AI Too Personal?

    Dec 19, 2025·6m
  42. 42

    The #1 CEO and CMO Red Flag

    A marketing technology podcast discussing the relationship between CEOs and CMOs and how to use data and technology for business growth.

    Dec 18, 2025·4m