MarTech Podcast ™ // Marketing + Technology = Business Growth · I Hear Everything

The Playbook for Sustainable, Organic Podcast Growth

·51 min·5 clips
Cody Goff declares YouTube's algorithm doesn't care about your 35-minute B2B marketing podcast at all.
Podcast growth strategist Cody Goff joins the MarTech Podcast to break down sustainable organic growth strategies for podcasts. They discuss podcast SEO, YouTube algorithm realities, the importance of listener surveys, and when to use paid versus organic approaches for audience building.

As heard by us

A focused look at organic podcast growth, sharper survey questions, and SEO tools that surface topics early.

Benjamin Shapiro and Cody Goff frame organic podcast growth as something to study, not just hope for. The episode makes a clean case that reach and discoverability are not the same thing, and that a crowded market still rewards sharper questions.

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Why you'd press play

You need listeners to find you without buying your way in.

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