Sales discipline for modern workplace performance.
How to Succeed Podcast is a Sandler business series built around attitudes, behaviors, and techniques. Its episodes connect sales discipline with broader lessons from AI strategy, account-based marketing, elite athletics, authenticity, and emerging workplace generations.
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How to Succeed Podcast is a business series rooted in Sandler-style sales training and professional development. Its central frame is simple: success comes from attitudes, behaviors, and techniques. The episodes use that frame consistently. A conversation might begin with a narrow sales challenge, then broaden into how professionals think, act, prepare, and communicate when the stakes are real. Recent episodes cover advanced AI tools for revenue leaders, account-based marketing for businesses of different sizes, and the pressure to be authentic while still performing in a sales role. The show is not only about sales scripts. It spends serious time on leadership, coaching, buyer behavior, influence inside organizations, entrepreneurship, and personal discipline. One episode follows Alan and Sal Baltimore Watch Company through the stress and satisfaction of building a business from an early fascination with watches. Another uses Rondé Barber's preparation, consistency, and adaptability as a bridge into elite performance for business leaders and sales professionals. The Gen Z episode looks at younger employees entering the workforce and argues for earlier leadership development rather than waiting to correct bad habits later. The account-based marketing conversation keeps the emphasis practical, focusing on buyer intent, CRM signals, and selling to a group of people inside a prospect company. The authenticity episode asks how sellers can build trust without sounding canned. There is also space for personal change, including discipline programs, nutrition, physical work, journaling, reading, and the difficulty of choosing hard things when work is already full. The tone is polished and trainer-led. Guests are usually introduced through the business problem they can clarify. The show works best for sales professionals, entrepreneurs, managers, and coaches who like structured conversations with immediate workplace application. It is steady, direct, and commercially minded without losing sight of human behavior. Its value is in translating performance habits into practical business language.
Made for: Built for sales professionals, entrepreneurs, managers, trainers, and career-minded operators who want practical language for better conversations, stronger habits, and clearer leadership.
What sets it apart: The show anchors broad business topics in Sandler's attitudes, behaviors, and techniques frame, then tests those ideas through concrete guests and scenarios from sales, entrepreneurship, sport, coaching, and workplace change.
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Short reviews from the PlayNext desk, based on the episodes we processed.
A business-minded conversation that turns into a blunt case for daily discipline.
This How to Succeed episode moves from Sandler basics into a more personal look at daily discipline, with Dave Mattson and Carlos Garrido tying foundational principles and Andy Frisella's 75 Hard to Carlos's life and work.
A practical review of how rushed hiring and avoidable management choices can create leadership problems teams later have to fix.
Leadership trouble can begin with a simple checkbox mindset: fill the role, fix the issue, move on. How to Succeed at Avoiding Self-Inflicted Leadership Problems follows Mike Montague and Larry Van Zandt through the habits that make those problems worse, from hiring without…
Practical tools make sales coaching more visible, repeatable, and easier to apply.
Dave Mattson's conversation with Sandler chief strategy officer Seth Mars keeps its focus on what newer tools can do for sales and leadership teams.
Career power without apology.
Career confidence with a leadership edge.
Career clarity with backbone.
This episode features an interview with franchise strategist Josh DuBois discussing how to successfully buy a franchise, including why people choose franchising over starting their own business and key considerations in the buying process.
Dave Mattson hosts Seth Mars, Sandler's Chief Strategy Officer, to explore how AI tools can enhance sales strategies.
Mike Montague hosts Larry Van Zandt to discuss how leaders create their own problems through poor hiring, lack of accountability, and misaligned motivations.
Ryan Jacob, president of GRA Services, explains to Sandler success coach Mike Crandall how professional selling, consistent follow-through, and curiosity shaped his path from a University of Central Oklahoma sales student to senior leadership.
Jim Marshall and Greg Offner discuss how sales organizations can create an "encore experience" that makes employees, customers, and colleagues want to return.
Sean Coyle interviews retired Air Force Lieutenant Colonel Joseph Morgan about connecting Sandler’s behaviors, attitudes, and techniques with the military framework of ends, ways, and means.
Seth Mars, Sandler’s Chief Strategy Officer, argues that companies should apply AI to specific business processes rather than buy tools to satisfy board-level pressure.
Alan Sao of Baltimore Watch Company tells Chris McDonough that his first prototype looked like "a craft store" watch and scared off his two executive partners, so he refunded them and bootstrapped.
Rondé Barber, Hall of Fame cornerback for the Tampa Bay Buccaneers, tells Sandler's Jim Marshall that a quiet 1997 rookie year, when he played one game as a third-round pick, pushed him to outwork every teammate for 15 straight seasons.
Executive advisor Sabine Gideon says "mindset is 80%" of success and only 20% strategy and execution, which sets the frame for influencing colleagues.
Anthony Vincent Bova, founder of the Edgework Method, tells Sandler's How to Succeed Podcast that reps become inauthentic because they don't trust the moment is enough, and that they cover it with loud or compensating behavior.
Dave Mattson frames the How to Succeed podcast around Sandler's "success triangle" of attitudes, behaviors, and techniques, then introduces Carlos Garrido from Miami and Manchester.
This episode explores how businesses of any size can implement account-based marketing strategies to better target and engage entire accounts rather than individual buyers.
This episode features an interview with Madeline Miller about coaching and engaging Gen Z in the workforce to prepare them for leadership roles through preventative training approaches.
This episode features franchise strategist Josh DuBois discussing how to successfully buy a franchise, including why people choose franchising over starting their own business and strategic planning approaches.
This episode explores account-based marketing (ABM) in B2B sales, focusing on strategies for targeting and engaging entire companies rather than individuals, with insights from Mason Crosby, founder of Scrappy ABM.