A practical merchandising discussion about how golf shops can sell more.
The episode treats golf shop merchandising as a practical way to make more money, and Charles Berman keeps the focus on basics that matter on the floor.

Spencer Clouatre
78 episodes listed below
Golf business lessons from inside the club.
GBN University Podcast serves golf-industry professionals with shop-floor, club, and career-management lessons from people working inside clubs. Recent episodes focus on retail revenue, member relationships, mentorship, interviews, buying seasons, and leading teams through change.
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GBN University Podcast is a golf-industry education show aimed at the people who keep clubs running. It treats the golf shop, the interview process, the member experience, and the leadership ladder as serious professional terrain. Recent episodes center on practical conversations with golf professionals and retail leaders who have managed shops, built teams, changed markets, and navigated career moves. The show is most useful when it stays close to the floor. A merchandising segment can turn a box of new apparel into a lesson on staff training, product knowledge, displays, brand storytelling, and the difference between selling and educating. Retail conversations also examine how geography changes the calendar, especially when northern clubs slow down while southern facilities are entering peak season. The career episodes have a different pace. They focus on mentorship, networking, intentional moves, and the responsibility leaders have when helping younger professionals grow into better opportunities. The show regularly returns to culture as a management habit, not a slogan. Clear standards, member relationships, staff buy-in, and professional respect all matter. Some episodes lean more analytical, with discussion of marginal cost-benefit analysis, uncertainty, decision quality, and the neurological side of leadership. Others are more tactical, especially around head professional interviews, reference letters, portfolios, committee expectations, and how candidates present themselves in competitive rooms. GBN University Podcast does not feel like a general sports show. It is narrower and more operational than that. The language assumes listeners understand club life, golf career paths, retail seasons, and the importance of reputation inside a professional network. That narrowness is the point. It gives golf professionals a place where merchandising, executive search, mentorship, leadership science, and member-facing service can all be discussed as parts of one career.
Made for: Golf professionals, club leaders, merchandisers, aspiring head professionals, and operators who want practical guidance for building stronger teams, shops, and careers.
What sets it apart: The show stands out by staying inside the real mechanics of club work: buying calendars, member relationships, staff product knowledge, executive search, interviews, mentorship, and leadership decisions.
Discover the path to success in the golf industry with the GBN University podcast. Hosted by Col. Spencer Clouatre, PhD, this educational series delves into leadership, finance, merchandising, and more. Join us on the journey to greatness. Subscribe now for expert insights and strategies.To learn more about GBN go to golfbusinessnetwork.com
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical merchandising discussion about how golf shops can sell more.
The episode treats golf shop merchandising as a practical way to make more money, and Charles Berman keeps the focus on basics that matter on the floor.
A grounded golf-industry conversation about mentorship, career moves, and leadership.
Alex Hoyos puts mentorship and professional mobility at the center of the conversation, and that gives the piece a clear through line. He talks about how mentoring, networking, and deliberate career choices can shape a long run in the golf industry, while also tracing his own…
Seasonal merchandising works best when data and member relationships stay in balance.
The episode looks at golf retail as a business shaped by season and place. Taylor Ramiz, the golf shop manager and merchandiser at Manasquan River Golf Club, talks with Emily Gifford, Director of Retail at Boca West Country Club, about how buying shifts between summer clubs and…


Business leaders, market lessons, real operating stories.

Leadership thinking under real pressure.

Calmer leadership, clearer teams, stronger trust.


GBN University Podcast host Spencer Kulot interviews Warren West, Director of Golf at the Country Club of Virginia, about leadership and mentorship.
GBN University Podcast episode 1205 with Charles Berman centers on what drives revenue in the golf shop at the Coliseum Club in Highlands, North Carolina.
Spencer Kulot's GBN University Podcast episode with Essex County Club head golf professional Alex Hoyos traces a path from Wellington, Florida, and Florida Atlantic University into a respected role at Essex County Club.
GBN University Podcast episode 1202 pairs guest host Taylor Ramiz, golf shop manager and merchandiser at Manasquan River Golf Club, with Emily Gifford, Director of Retail at Boca West Country Club in Boca Raton.
GBN University Podcast episode 1111 features host Spencer Kulot interviewing PGA professional and American Dunes General Manager Doug Bell about preparation, reputation, hospitality, and doing the right thing.
Guest host Steve Scott interviews Greg Bisconti, who has worked at St.
Host Spencer Kulot interviews Adam Boland, president of sales at Donald Ross Sportswear, discussing his 27-year career in the golf industry from PGA professional to merchandising and their personal connection.
This episode explores advanced leadership strategies in the golf industry, focusing on decision-making through marginal cost-benefit analysis, information gathering, and neuroscience insights.
This episode provides advice on interviewing for head professional positions in the golf industry, featuring insights from an executive search expert.