Erin Sparks
500 episodes listed below
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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
A competitor's broken consent setup is not the benchmark you hoped it was.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A weekly SEO and digital marketing news desk that stays practical even when the conversation loosens up.
This weekly SEO and digital marketing news desk keeps the big headlines in view, from Adobe's $1.9 billion SEMrush acquisition to Search Console annotations and the EU's digital omnibus and cookie-consent updates.
Practical SEO thinking that turns gaps, reviews, and analytics into clearer marketing decisions.
Dana DiTomaso treats content gaps as a practical marketing problem, which keeps the episode grounded. It moves from personas and content strategy to a sharper set of questions: what people are saying in reviews, what competitors are missing, and how GA4 and LLMs can help surface…
A blunt case for testing, not theorizing, in AI visibility work.
Will Reynolds treats the moment as a noisy reset for SEO and keeps the answer practical: test pages that already earn citations from LLMs instead of hiding behind theory. Small changes should be measured against citations and mentions, so teams can see what actually moves.
A practical reset for teams that need better reporting, not more vanity metrics.
Dana DiTomaso uses the first Edge of 2026 to reset the basics of marketing measurement. The episode stays grounded when it gets practical: set a goal, watch the numbers, work through GA4 content reporting, and compare competitor setups with tools like Omnibug.
Sharper words for business builders.
Paid social updates with account-level judgment.
SEO expert Wil Reynolds argues that the industry is regressing to low-quality 2007-style tactics that work with AI, but this creates a career inflection point.
Dana DiTomazzo discusses resetting analytics strategies for 2026, focusing on GA4 customization, content purpose categorization, and using maturity models to improve marketing measurement amid AI and economic challenges.
Dana DiTomaso ties content strategy to directional reporting, showing how pages should be measured as a percentage of views and conversions rather than raw totals.
Edge of the Web's week-of-December-1-2025 news roundup opens with Adobe's announced $1.9 billion acquisition of SEMrush and a discussion of how it could pull SEO tooling deeper into Adobe's marketing stack.
Edge of the Web's October 27, 2025 paid-news episode examines ChatGPT Atlas, an AI browser whose identical searches reportedly produced different results and whose Google-powered search raised stability questions.
Carolyn Shelby of Yoast explains why LLMs need visible, logically structured content rather than relying only on JSON-LD schema or JavaScript-hidden page elements.
Carolyn Shelby of Yoast explains how the llms.txt markdown file helps AI systems identify a website’s most valuable pages, unlike sitemap.xml and robots.txt.