Dominate Your Niche Podcast

Ruth Ferreira

56 episodes listed below

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Growth advice with real-life pressure included.

The gist

Dominate Your Niche Podcast is a practical business conversation for founders trying to grow without losing themselves in the process. Ruth Ferreira speaks with guests about the real pressure points behind growth, from maternity returns and hiring decisions to money confidence, visibility, energy, and subconscious blocks.

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About Dominate Your Niche Podcast

Dominate Your Niche Podcast looks at small-business growth from the inside out. It is interested in strategy, but it is just as interested in what happens to the founder, the team, and the bank account while that strategy plays out. Ruth Ferreira’s episodes often begin with a recognisable pressure point: a business has grown fast, a key employee is returning from maternity leave, profit is not matching revenue, or the founder’s body is showing signs of strain. Then the conversation digs into what can actually be done next. The advice is concrete. Plan keeping-in-touch days properly. Treat a maternity returner almost like a new starter. Add check-ins before silence becomes a problem. Pause growth when chaos is running the business instead of leadership. Look at profit before chasing scale. Protect the founder’s energy so the business does not depend on exhaustion. The guest range gives the show its useful breadth. Lucy Chaplin brings return-to-work and retention advice. Michelle Willett connects energy, focus, nutrition, morning rituals, and resilience. Amanda Cole talks about subconscious patterns, visibility, asking for the sale, and receiving money. Anne Wilson makes financial freedom feel less abstract by tying it to the real price tag of a chosen lifestyle. Earlier conversations with Sarah Hamilton-Gill and Leslie Thomas add consultant growth, credibility, LinkedIn visibility, personal brand, and money confidence. The show’s best moments come when a business issue stops being abstract and becomes a real-life decision a founder can make this week. It is warm, brisk, and conversational. It does not try to sound like a boardroom. It suits people building small or micro businesses who want to grow with more courage, more clarity, and fewer hidden costs.

Made for: For founders, solopreneurs, consultants, and small-business owners who want practical growth guidance without ignoring energy, money, confidence, or team wellbeing.

What sets it apart: The show connects business growth to the human systems behind it: stress, maternity transitions, money beliefs, visibility, nutrition, and leadership capacity. Its strength is translating guest expertise into usable next steps for stretched founders.

In their own words

Welcome to the Dominate Your Niche Podcast, with me, Ruth Ferreira We chat to some of today's best small business leaders - individuals who are shaking up their industry and dominating their niche. The show tackles all things business growth, strategy, marketing and branding, and delves into the secrets of what it takes to dominate your niche.

Why you'd press play

Money math meets maternity returns here, giving you fewer excuses to call every founder problem "strategy."

Press play if you want

  • a financial-freedom target with actual arithmetic, not infinite-money fog
  • energy advice that accommodates an active, neurodivergent brain instead of prescribing silent stillness
Read the full recommendation in PlayNext →
small business growthscaling and pausing growthmaternity return supportfounder energy and resiliencemoney mindsetprofit and financial freedomvisibility and personal brandsubconscious business blocks

Talks about

Best episodes of Dominate Your Niche Podcast

Short reviews from the PlayNext desk, based on the episodes we processed.

Episode 46 - Six Shifts to Maximise Your Energy and Drive Your Business Growth with Michelle WillettMar 25, 2026

Practical energy advice for founders who want more output without the crash.

Ruth Ferreira and Michelle Willett shape the episode around six shifts for stronger energy and business growth without the crash. Michelle is presented as a clinical nutritionist, performance strategist and speaker, and the discussion stays practical: water with electrolytes, a…

Episode 45 - Rewiring your Subconscious for Success with Amanda ColeMar 4, 2026

Amanda Cole connects visibility, sales, and receiving money to the conditioning founders carry into business.

Amanda Cole treats business growth as something that often starts below the surface: the patterns that make founders soften their voice, shrink their presence, or keep their real value slightly out of view.

Episode 44 - Building Your Financial Future with The Wealth Chef, Ann WilsonFeb 18, 2026

A practical money conversation that makes wealth feel concrete rather than abstract.

The episode follows Ruth Ferreira as she speaks with Anne Wilson, known as the Wealth Chef, and it frames wealth as a skill that can be learned rather than something left to luck or raw numbers.

Episode 43 - Shifting Your Perspective to OpportunityFeb 4, 2026

A grounded conversation about the beliefs that can make visibility and receiving money feel difficult.

This episode traces entrepreneurial hesitation back to the subconscious beliefs that can make founders procrastinate, stay small, or avoid being seen.

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Episodes

  1. 1

    Episode 56 - From Frustration to Opportunity

    Sep 23, 2026·11m
  2. 2

    Episode 55 - What It Really Takes to Lead a Growing Family Business with Will Caines

    Aug 19, 2026·29m
  3. 3

    Episode 54 - What’s The Point of Social Media

    Aug 5, 2026·15m
  4. 4

    Episode 53 - From Startup Struggles to Scaling Smarter with Anya Cheng

    Jul 22, 2026·40m
  5. 5

    Episode 52 - Bigger Isn't Always Better

    Jul 8, 2026·12m
  6. 6

    Episode 51 - Measuring Success by Net Worth, Not Income

    Jun 17, 2026·18m
  7. 7

    Episode 50 - The Hidden Leadership Skill That's Holding Most People Back with Dre Baldwin

    Jun 3, 2026·27m
  8. 8

    Episode 49 - Growing Your Trade Business on LinkedIn

    May 20, 2026·15m
  9. 9

    Episode 47 - When to Stop Growing?

    Apr 8, 2026·13m
  10. 10

    Episode 46 - Six Shifts to Maximise Your Energy and Drive Your Business Growth with Michelle Willett

    Hidden gem

    Ruth Ferreira welcomes Michelle Willett for a conversation about six shifts to maximise energy and drive business growth without the crash.

    Mar 25, 2026·37m·3 clips
  11. 11

    Episode 45 - Rewiring your Subconscious for Success with Amanda Cole

    Ruth Ferreira interviews Amanda Cole, an award-winning accredited transformational hypnotherapist who works with founders on subconscious patterns affecting confidence, visibility, self-trust, and business growth.

    Mar 4, 2026·20m·1 clip
  12. 12

    Episode 44 - Building Your Financial Future with The Wealth Chef, Ann Wilson

    Hidden gem

    Ruth Ferreira welcomes Anne Wilson and goes straight into wealth and financial freedom.

    Feb 18, 2026·1h 4m·4 clips
  13. 13

    Episode 43 - Shifting Your Perspective to Opportunity

    Hidden gem

    Dominate Your Niche Podcast, Episode 43 examines how Amanda Cole's transformational hypnotherapy work addresses subconscious beliefs affecting founders' confidence, visibility, and business decisions.

    Feb 4, 2026·21m·2 clips
  14. 14

    Episode 42 - Knowing Your Customers with Tracy Bedwell

    Nov 14, 2025·38m
  15. 15

    Episode 41 - Extracting Potential through Genuine Authenticity with Andrew Eggleton

    Oct 31, 2025·38m
  16. 16

    Episode 40 - Growth Comes Through Visibility with Luana Ribeira

    Oct 17, 2025·38m
  17. 17

    Episode 39 - Building a Thriving Business with Boundaries and Resilience with Laura Brunton

    Oct 3, 2025·49m
  18. 18

    Episode 38 - Aligning Business with Passion with George Appling

    Sep 19, 2025·33m
  19. 19

    Episode 37 - Building Profitable, Productised Businesses with Robin Waite

    Sep 5, 2025·41m
  20. 20

    Episode 36 - Make More Sales Through Your Website with Jules White

    Aug 22, 2025·20m
  21. 21

    Episode 35 - Systems for growth with Penny Hopkinson

    Aug 8, 2025·37m
  22. 22

    Episode 34 - Building Culture and Values with Jane Bennett

    Jul 25, 2025·26m
  23. 23

    Episode 33 - Making Your Business Less Dependent on You with Malcolm Palmer

    Jul 11, 2025·38m
  24. 24

    Episode 32 - Getting Knocked Down - and Giving Yourself Grace

    Jun 27, 2025·11m
  25. 25

    Episode 31 - Financing Your Business Growth with Gillian Palmer

    Jun 20, 2025·42m
  26. 26

    Episode 30 - Making Credibility Visible with Jens Heitland

    Jun 6, 2025·35m
  27. 27

    Episode 29 - Guest Expert - Nathan Simmonds - Deep Dive into Imposter Syndrome

    May 23, 2025·35m
  28. 28

    Episode 28 - Excellence is an Attitude with Deborah Richards

    May 9, 2025·40m
  29. 29

    Episode 27 - Becoming an Overnight Success

    May 2, 2025·15m
  30. 30

    Episode 26 - Motivating Your Team with Claire Burroughs

    Apr 25, 2025·33m
  31. 31

    Episode 25 - Building a Product-Based Business with Em Royston

    Apr 11, 2025·36m
  32. 32

    Episode 24 - What You Lean Into Expands

    Apr 4, 2025·25m
  33. 33

    Episode 23 - Monetising Your Passion Project with Clare Lush of My Tunbridge Wells

    Mar 28, 2025·36m
  34. 34

    Episode 22 - Leadership is a Skill with Andy Coley

    Mar 14, 2025·36m
  35. 35

    Episode 21 - How to Grow Your Business

    Mar 7, 2025·23m
  36. 36

    Episode 20 - Podcasting to Build Your Audience with Lynsay Gould

    Feb 28, 2025·37m
  37. 37

    Episode 19 - Dealing with Imposter Syndrome

    Feb 21, 2025·16m
  38. 38

    Episode 18 - The One Thing that Unifies Everything with Elliot Kay

    Feb 14, 2025·35m
  39. 39

    Episode 17 - ‘Hero-ing’ your Clients with Enfys Maloney

    Jan 31, 2025·42m
  40. 40

    Episode 16 - Getting Visible and Saying "No" with Zoe Cairns

    Jan 17, 2025·29m
  41. 41

    Episode 15 - Breaking the Rules with Sapna Pieroux

    Jan 3, 2025·31m
  42. 42

    Episode 14 - Organic Growth and Building Community with Susie Hasler

    Dec 20, 2024·32m
  43. 43

    Episode 13 - Growth by Leverage with Olivia Marocco

    Dec 6, 2024·25m
  44. 44

    Episode 12 - Finding Your Next 1,000 Clients with Kieran Osborne

    Nov 22, 2024·23m
  45. 45

    Episode 11 - Making your Business Work for You with Claire Witz

    Nov 8, 2024·22m
  46. 46

    Episode 10 - Tenacious growth with Tutu Akinyede

    Oct 25, 2024·24m
  47. 47

    Episode 9 - Thoughtful Leadership with Mindy GK

    Oct 11, 2024·26m
  48. 48

    Episode 8 - Employee Advocacy with Sarah Clay

    Sep 27, 2024·41m
  49. 49

    Episode 7 - Driving Global Reach with Sarah Hamilton-Gill

    This episode features an interview with Sarah Hamilton-Gill, an experienced entrepreneur who shares insights on business growth, visibility, credibility, and transitioning from corporate to self-employment.

    Sep 13, 2024·37m
  50. 50

    Episode 6 - Building Your Network with Jamie Stewart

    Aug 30, 2024·43m
  51. 51

    Episode 5 - Disrupting the Legal Sector with Kim Simmonds of Law 365 and Cloud Contracts 365

    Aug 16, 2024·20m
  52. 52

    Episode 4 - Business Growth through Culture, Community, and Connection with Penny Power

    Jul 26, 2024·24m
  53. 53

    Episode 2 - Getting Visible and Getting in the Press with Amanda Fitzgerald

    Jul 5, 2024·27m
  54. 54

    Episode 1 - Growth by Acquisition and Building your Team, with Joanne Bell of Bells Accountants

    Jul 5, 2024·20m
  55. 55

    Episode 3 - Building Your Personal Brand, Credibility and Network, with Lesley Thomas of The Money Confidence Academy

    Ruth Ferreira interviews Leslie Thomas, a money and mindset coach, about financial literacy and confidence for female business owners.

    Jul 5, 2024·26m
  56. 56

    Dominate Your Niche Podcast

    Jul 4, 2024·12m