FatCat Strategies
104 episodes listed below
Contractor marketing without the fluff.
Digital Marketing for Contractors is a tactical marketing show for home improvement businesses trying to turn attention into booked jobs. Meredith Medlin and Kaitlin Noble keep the focus on paid ads, local visibility, response speed, conversion paths, and owner-level operating habits.
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Digital Marketing for Contractors is a practical marketing show for home improvement companies that want sharper lead generation without getting buried in agency jargon. The show stays close to the contractor sales cycle. Episodes examine how homeowners search, compare, click, call, submit forms, wait for follow-up, and eventually choose a company. Meredith Medlin and Kaitlin Noble bring a conversational rhythm to topics that can otherwise turn abstract fast. Paid advertising gets treated with nuance, especially around Google search, PPC, Local Service Ads, Meta, review count, budgets, dispute processes, and the value of showing up in several places on the same results page. The advice is not framed as one channel replacing another. It is usually about coordination. AI is another recurring focus, but the show resists treating it as magic. Episodes cover AI search summaries, SGE, voice assistance, generative engine optimization, and the risk of becoming invisible when recommendation engines answer homeowners directly. That makes local SEO feel less like a ranking contest and more like a visibility problem across multiple systems. The show also spends time on the less glamorous places where revenue slips away. The follow-up gap is a central example: ads may be producing leads, but slow response time, weak call handling, missing SMS sequences, or underused CRM tools can make the marketing look worse than it is. Website conversion receives the same practical treatment. FastSite webinar material focuses on why contractor websites fail to generate phone calls and form submissions, then points toward fixes that can be made quickly. The business episodes widen the frame without leaving marketing behind. Scaling past the owner bottleneck means looking at delegation, automation, hiring, CRM features, and the habits that keep an owner in every decision. The result is a grounded show for contractors who want usable marketing judgment, not trend-chasing. It has a casual back-and-forth style, but its center of gravity is clear: visibility, trust, speed, and conversion.
Made for: Home improvement contractors and service-business owners who need practical marketing guidance tied to leads, calls, form submissions, and booked jobs.
What sets it apart: The show connects channel strategy to operational follow-through, so ads, local SEO, AI search, websites, CRM workflows, and owner bottlenecks are treated as one revenue system.
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Contractor marketing gets a job-site inspection, so you can spot the leads quietly rotting in your CRM.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded update on contractor paid ads that favors live realities over recycled dogma.
The episode treats paid ads as a moving target, not a dead end, and that framing fits the discussion. It moves through Google search and PPC, local service ads, Meta, and YouTube, but the clearest guidance lands on LSAs: review count matters, weekly budgets need active…
A clear take on AI that keeps contractors focused on visibility, trust, and lead generation.
Digital Marketing for Contractors frames AI as a useful test of the basics contractors already need: clear positioning, trust, and steady visibility when people ask for recommendations.
A practical look at how contractor-owners can reduce marketing bottlenecks through delegation, hiring, and automation.
Owner bottlenecks come through as a marketing issue with operational roots. When a contractor is still carrying sales, marketing, and day-to-day delivery, growth can quickly run up against the owner's available time.
Sharper words for business builders.
Paid social updates with account-level judgment.
Kaitlin Noble and Meredith Medlin explain why 30–50% of replacement-contractor leads can disappear between inquiry and sale, even when homeowners genuinely want quotes.
Meredith Medlin and Kaitlin Noble explain how reviews, photos, and Google Business Profile posts signal trust, real-world operations, and current activity for home improvement contractors.
Hosts Meredith Medlin and Kaitlin Noble of Fat Cat Strategies give five reasons a contractor's Google Business Profile may not generate calls: an incomplete profile, weak reviews, stale photos and posts, proximity limits, and missing call attribution.
Meredith Medlin and Kaitlin Noble argue that paid ads in 2026 are different, not broken, and they focus on Google search, local service ads, Meta, and YouTube.
["Kaitlin Noble and Meredith Medlin use Digital Marketing for Contractors to frame AI as a practical tool for contractor marketing, not a sales-team replacement.", "They start with AI-assisted location pages, FAQ sections, blog ideas, and Google review replies, and they keep returning to local proof like project photos, landmarks, and zip-code-specific experience.", "The middle of the episode separates traditional SEO from AI search visibility, with ChatGPT, Perplexity, Google AI Overviews, and Siri now shaping how homeowners ask for roofers and siding contractors.", "They finish on lead follow-up and CRM workflows, including instant texts, call transcription, appointment booking, and review-request sequences that can keep a pipeline moving after hours."]
This episode discusses how home improvement contractors can leverage happy customers as a scalable referral engine using the Get the Referral platform.
The hosts discuss how poor follow-up on leads, not ineffective ads, is costing contractors money, and they plan to share speed-to-lead benchmarks and SMS/email sequences.
This episode explores how AI search, voice assistance, and AI-driven local recommendations are transforming local SEO for home improvement contractors, shifting focus from rankings to being the answer in AI-powered search experiences.
This episode is a replay of a webinar about why contractor websites fail to convert and how to fix them using the FastSite product.
Kaitlin Noble and Meredith of Digital Marketing for Contractors explain why marketing-generated leads can become wasted money when crews, office staff, and sales processes cannot handle demand.