Content Performance Podcast

Content Performance Podcast is a German-language show for people who already live close to SEO, content performance, analytics, and digital acquisition work. It does not treat AI search as a distant disruption. It asks what changes in the workflow. Recent episodes keep returning to the same practical tension: classic SEO still matters, but visibility now also depends on how AI systems retrieve, summarize, cite, and ground information. The conversations move quickly from framing to examples. In the episode with David Konietzny, GEO becomes a discussion about prompt monitoring, visibility data, transactional prompts, source checks, and the difficulty of measuring personalized AI answers. With Manon Tolkowski, shop SEO is examined through a furniture startup running on Shopify, where keyword clusters, category pages, product pages, organic traffic, conversion rate, and purchases all have to line up. The show is particularly good at refusing vanity metrics. Visibility is interesting, but only if it helps explain traffic and revenue. The episode with Christian Riewer turns AI bot access into a strategic and technical decision, separating training bots from user bots and looking at robots.txt changes. Publishers, e-commerce teams, and search managers all get different implications. The behind-the-scenes book episode is more reflective, but it still stays close to the work: how to write about a fast-moving topic without filling pages with tool prices and fragile details. The TikTok challenge episode brings the same mindset to social distribution. It treats short-form video as a testable channel where professional content, rough production, hooks, duration, and consistency matter more than committee-room strategy. Malte Landwehr’s appearance pushes harder on the claim that GEO may become stronger than SEO, while the conversation tests the operational meaning of writing for language models, citation likelihood, workshops, audits, and cross-channel buy-in. The show’s strength is its working-room feel. It is technical, sometimes dense, and usually more interested in consequences than slogans. It is a strong fit for practitioners who need to keep search, AI visibility, and content channels moving while the rules are still changing.