Bosma on Business

Bosma on Business is business radio with dirt under its fingernails. It focuses on Nevada owners, operators, advisers, and community figures, then follows their stories into the accounting, pricing, tax, and deal mechanics underneath. Mike Bosma brings a business-savvy CPA’s instinct to each conversation, but the show rarely sounds like a lecture. It moves like a long table conversation after the formal meeting has ended. Guests explain how a software company sells tools to its own industry, how a candy manufacturer survives pandemic damage and raw-material spikes, and how a fractional CFO helps owners stop flying blind. The show likes numbers. It also likes personality. A discussion about bourbon can become a lesson in operating capital, investor structure, and why a growing business can consume cash like a sponge. A golf-business segment can turn into property-tax memory, land economics, and the brutal joke that a small fortune in golf often starts as a large one. The local angle matters. Reno baseball, Northern Nevada golf, local manufacturers, media buyers, distilleries, and Main Street business owners all sit inside the same ecosystem. That gives the show a practical sense of place. National headlines still enter the room, especially when markets, retirement plans, or global instability could touch a business owner’s livelihood. The format is interview-driven and loose. Questions open a door, guests keep walking, and Bosma nudges the thread back toward margins, contracts, succession, or strategy. There is plenty of joking, mild pushback, and familiar local-radio rhythm. The useful part is how often the show translates owner stress into concrete business language. Cash flow, costings, earn-outs, private equity, marketing, and tax strategy become things people can actually talk through. It is best for listeners who want real owner conversations rather than startup mythology or sanitized executive profiles.