Consumer Behavior Lab
137 episodes listed below
Marketing strategy tested against real behavior.
Behavioral Science for Brands is a brisk, business-minded series about how people actually choose, notice, avoid, regret, and buy. Interviews and campaign breakdowns translate behavioral science into usable marketing decisions without drifting into hype.
PRESS PLAY
Behavioral Science for Brands is a marketing show with a clear operating principle: consumer behavior is observable, messy, and too important to leave to instinct alone. It sits at the point where academic research meets campaign planning. The tone is brisk and explanatory. Episodes often start with a provocation, then work toward a usable takeaway for brand teams, agencies, and strategists. Interviews bring in people working directly with attention, behavior change, and decision design. Karen Nelson-Field’s appearance focuses on why not all reach is equal, how impressions can mislead, and why attention measurement matters when media spend is being judged. That episode is especially useful for marketers who have inherited metrics that sound precise but may not describe what people actually saw. Other conversations look at the frictions that stop behavior change before it starts. Bri Williams frames the movement from current behavior to desired behavior through barriers such as apathy, confusion, and fear. The show also uses campaign case studies as proof points. DP World’s Three Degrees of Difference becomes a lesson in questioning hidden assumptions, expanding the category conversation, and moving beyond zero-sum thinking. Procell’s battery campaign turns a procurement habit into a behavioral problem, reframing the real cost of a cheap choice. Those episodes show the series at its most commercially grounded. It is not theory for its own sake. Concepts such as loss aversion, biometric attention, negotiation framing, and sequencing language are treated as tools for better decisions. The show is especially strong when it challenges neat marketing shorthand. Engagement, awareness, efficiency, and value all get pressed until they mean something operational. The recurring pattern is simple but effective: name the assumption, test it against behavior, then ask what a marketer should do differently. That makes Behavioral Science for Brands a useful listen for people who want evidence with consequences.
Made for: Designed for marketers, brand strategists, media planners, agency teams, and business leaders who want behavioral science translated into practical commercial choices. It also suits curious operators who care about why campaigns work, not just whether they looked clever.
What sets it apart: The show combines expert interviews with close readings of effective campaigns, so theory is repeatedly checked against business results. Its edge is the steady pressure it puts on accepted marketing assumptions, from reach metrics to cheap procurement choices.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Based on 4 episodes we listened to · September 2026
It connects behavioral research to concrete choices in campaign strategy, media measurement, customer journeys, and business buying.
Behavioral Science For Brands turns marketing theory into decisions a team could recognize in a campaign brief, a media plan, or a customer journey.
Cheap batteries meet loss aversion, and suddenly your procurement spreadsheet has a behavioral-science problem.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A sharp case for measuring attention instead of relying on impressions alone.
Karen Nelson-Field comes across as a clear link between academic research and day-to-day media buying. The discussion moves beyond impressions and time-spent language into attention, biometric measurement, and the attention memory threshold, which makes the case that not every…
A focused effectiveness case study that links a sharp problem framing to measurable market impact.
DP World's "Three Degrees of Difference" reads as an effectiveness case study first and a brand-fame story second, which gives the episode real weight.
Behavior change, turned into practical tools for marketers and brand teams.
Brie Williams makes behavior change feel concrete instead of abstract. The conversation keeps coming back to a few useful handles: the A-to-B model for moving people from current behavior to desired behavior, the three barriers of apathy, confusion, and fear, and tools like…
A clear case study in how the cheapest battery choice can end up costing the most.
This episode treats Procell as Duracell's trade-facing brand and makes a plain B2B point without overcomplicating it: buyers often obsess over the sticker price and miss the cost of swapping batteries again and again.
Sharper words for business builders.
Paid social updates with account-level judgment.
Not every impression earns the same trust.
An industry assumption can change the whole campaign.
Bri Williams, founder of People Patterns and author of the Williams Behaviour book, argues that behavior change starts with apathy, confusion, and fear rather than with more information.
Behavioral Science for Brands examines Procell’s “Replace less, save more” campaign, a Duracell trade-buyer brand effort aimed at companies with more than 1,000 employees.
This episode features an interview with Tara Austin, a behavioral strategist at Ogilvy, discussing how small behavioral cues can drive large-scale change in marketing and consumer behavior.